Hannah Johnson
Denver,CO
Summary
Experienced marketing automation professional with background in leading design, development and implementation of automation systems within CRM across multi-channel campaigns for publishers and advertisers. Proven ability to manage teams, resolve technical issues, improve operational efficiency and generate leads and revenue through automation solutions.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Marketing Automation Manager
MSPC Agency
Minneapolis, MN
12.2021 - Current
- Lead CRM strategy and HubSpot governance across a variety of B2B and B2C agency clientele
- Promoted twice in 3 years to Inbound Marketing team lead.
- Manage a team executing lifecycle campaigns, segmentation, and performance tracking.
- Built custom dashboards to extract insights across email, web, and SMS.
- Develop API integrations across CRM, SMS, and content systems to enhance personalization.
- Oversee data compliance (GDPR, CASL), and audience automation.
- Spearhead AI tool evaluation and use-case modeling across marketing stack.
- Developed training programs for staff on automation tools.
- Leading newsletter and nurture stream redesigns driving retention and engagement.
- Leading automation initiatives to streamline operational workflows.
Senior Marketing Analyst
North Star Resource Group
Minneapolis, MN
06.2018 - 12.2021
- Owned Salesforce-driven marketing ops and advisor campaign strategy.
- Led over 300 webinars and events supporting $700K+ in pipeline revenue.
- Created targeted nurture journeys for advisors and clients.
- Utilized CRM tools for tracking and managing customer interactions.
- Conducted competitive analysis to identify market opportunities.
- Promoted twice in four years.
Content Marketing Assistant
Sunburst, Inc.
Eagan, MN
10.2017 - 06.2018
- Produced press releases, blog content, and product launch comms.
- Coordinated marketing campaigns across digital platforms and traditional media channels.
- Maintained marketing collateral and CRM accuracy across departments.
Contributor & Social Media Intern
RotoWire
07.2015 - 10.2017
- Delivered real-time fantasy sports news, and managed email/social campaigns through MailChimp and HootSuite.
- Maintained a positive relationship with customers, providing timely responses to inquiries, feedback, and complaints.
- Monitored breaking news for timely updates in fantasy sports coverage.
Education
BBA - Marketing, MHR
University of Wisconsin–Madison
MadisonSkills
- HubSpot
- Salesforce
- Klaviyo
- CRM strategy
- First-party data compliance (GDPR, CASL)
- Marketing automation
- API integrations
- Custom dashboards
- Process improvement
- Lifecycle campaigns
- AI tool evaluation
- Marketing strategy
- GA4, Google Tag Manager, Looker Studio
- HTML/CSS
- Mailchimp, Constant Contact
- Process improvement
Certification
- HubSpot Marketing Hub (2025)
- Google Analytics 4 (Updated 2024)
- Piloting AI for Marketers (2023)
- German Proficiency Exam (2013)
Projects
- 17% audience growth YoY for MSPMag’s Daily Edit Newsletter
- $700K revenue generated from 75+ webinars
- 42% audience lift in SMS engagement for State Fair campaign
- Built HubSpot-GlobalMeet API to deliver content globally within GDPR/CASL compliance
- Built CRM backend architecture 6 internal business units
- Designed full lifecycle campaigns spanning welcome series, abandoned cart, re-engagement and readership feedback for 6 owned publishing brands.
- Continuous data verification and enrichment from data lake to CRM, enhancing engagement across subscription types by 24% on average.
Languages
English
Native/ Bilingual
Germ
Professional
References
References available upon request.
Timeline
Senior Marketing Automation Manager
MSPC Agency
12.2021 - Current
Senior Marketing Analyst
North Star Resource Group
06.2018 - 12.2021
Content Marketing Assistant
Sunburst, Inc.
10.2017 - 06.2018
Contributor & Social Media Intern
RotoWire
07.2015 - 10.2017
BBA - Marketing, MHR
University of Wisconsin–Madison
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