Hannah Kaul
Austin,TX
Summary
Marketing leader with a strong history of driving revenue growth for diverse enterprises. Skilled in strategic planning and negotiation, with a focus on team leadership and brand partnerships. Founded a network of over 1000 women, organizing impactful events and workshops nationwide.
Overview
10
10
years of professional experience
Work History
Founder
WMN In Biz
Austin, TX
09.2023 - Current
- Launch a women's network of 1000+ women in business across major cities in the US - Chicago, Nashville, Austin and New York City
- Curate panel discussions, business workshops and fireside chat with key industry leaders
- Develop and manager brand partnerships with influencers and brands including Soho House, Poppi, Spindrift and more
- Host monthly events to facilitate genuine connection and practical business and career growth tools
Senior Director, Creator Marketing
Edelman/ United Entertainment Group
Austin , TX
09.2023 - Current
- Lead creator strategy, sourcing, negotiating and execution of campaigns, driving upwards of $4M in revenue per campaign across brands like Starbucks, TJ Maxx, Google Maps, Nestle, Perdue Chicken and Rodan + Fields.
Account Director
WeCreate Media
Nashville, TN
10.2022 - 09.2023
- Spearheaded and built Nashville satellite office and team
- Account manage $500K business unit
- Oversight + pipeline management of $3M in annual sales (300% YoY increase)
- Increased pipeline by 70% in 9 months
- Achieved 100% team adoption of sales processes in three months
- Developed and lead first ever sales team including business development strategy, CRM launch, account planning and team hiring
- Strategically lead B2B marketing efforts including sales materials, key partnerships and thought leadership content
Account Executive
WeCreate Media
01.2022 - 10.2022
- Built first of its' kind account management team with oversight to 12 key accounts and three account managers
- Increased client retention from 30% to 100% in 5 months
- Achieved and sustained a 100% client satisfaction rate
- Managed and retained a $1.5M business unit
- Pioneered account management best practices including client satisfaction, project management and business development
Founder & CEO
June Bug Beloved
Chicago, IL
07.2020 - 12.2021
- Develop and execute strategic e-commerce business, solving for unique consumer demand of conscious product
- Ability to drive $6K+ in sales monthly through organic growth marketing efforts including influencer partnerships and Instagram campaigns; top performing content garners a 75% engagement rate
- Maintained an e-commerce shopper conversion rate at 2X higher than the industry average
- Establish unique vendor relationships, securing exclusive product with strong sell-through rate of 80-100%
- E-commerce web development and digital inventory maintenance
- Create consistent and engaging digital content to maintain and grow consumer audiences on web and social
Manager, Retailer Partnerships
Brookfield Properties
Chicago, IL
05.2017 - 08.2021
- Lead partnerships among 200+ accounts including luxury, apparel, beauty, department stores, and food & beverage categories
- Own executive-level marketing programs resulting in 13% YoY increase in sales, 10% increase in lease extensions, and client retention through strategy and execution of B2C and B2B social, email, and web campaigns garnering 3MM+ impressions annually
- Advocate for partners by upholding brand standards and legal guidance to achieve shared business objectives
- Collaborate with cross-functional partners including research & insights, sales, and brand teams to identify and prioritize retailer support in a robust retail environment
- Pioneer luxury B2B and B2C marketing strategies gaining partner and internal C-suite alignment leading to average 12% sales lift
- Manage paid media partnerships including the launch of a thought leadership podcast campaign driving 300K+ downloads-the top performing partnership to date-with leading industry publications
Digital Marketing Specialist
Brookfield Properties
Chicago, IL
10.2016 - 05.2017
- Developed and executed over 300+ digital marketing campaigns generating 1M+ impressions via social, email and web leveraging shopper demographic analysis tools, tailoring campaigns to specific markets
- Leveraged shopper analytics to strategize store launch marketing campaigns and media tactics
- Launched retailer support framework across entire portfolio to create a more streamlined and impactful marketing model
Digital Marketing Coordinator
Brookfield Properties
Chicago, IL
05.2016 - 10.2016
- Developed portfolio-wide campaign recapping platform via Confluence and led company-wide implementation and training
- Presented industry research to executive teams
- Managed executive administrative requests for external and internal partners
Marketing Associate
Elena Miró Firenze Fashion
Florence, Italy
05.2015 - 08.2015
- Executed effective visual merchandising tactics that led to 15% increase in apparel sales
- Presented and created a social media marketing plan featuring the Fall 2015 New Collection of a luxury brand
- Communicated with high-profile international clientele to understand client needs and convert store traffic
Education
B.A. - Business Marketing
Concordia University Chicago
River Forest, IL05.2016
Skills
- Strategic planning and execution
- Team leadership and collaboration
- Negotiation and networking skills
- Public speaking and presentations
- HubSpot and Salesforce
- Social media management
- Project management tools
- Content management systems
- Data analysis and storytelling
Websites
Timeline
Founder
WMN In Biz
09.2023 - Current
Senior Director, Creator Marketing
Edelman/ United Entertainment Group
09.2023 - Current
Account Director
WeCreate Media
10.2022 - 09.2023
Account Executive
WeCreate Media
01.2022 - 10.2022
Founder & CEO
June Bug Beloved
07.2020 - 12.2021
Manager, Retailer Partnerships
Brookfield Properties
05.2017 - 08.2021
Digital Marketing Specialist
Brookfield Properties
10.2016 - 05.2017
Digital Marketing Coordinator
Brookfield Properties
05.2016 - 10.2016
Marketing Associate
Elena Miró Firenze Fashion
05.2015 - 08.2015
B.A. - Business Marketing
Concordia University Chicago
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