High-achieving Marketing Director offering 15 years of content experience, 6+ years of progressive marketing leadership experience in health tech leverage ABM and multi-channel programs to drive company growth. Led post-acquisition product marketing integration at previous startup. Strategic decision maker, people manager, and operational problem solver.
Hi, I’m
Hannah Kelley
Summerville,SC
Summary
Overview
15
years of professional experience
Work History
Cloudmed (An R1 Company)Atlanta, GA
Director of Product Marketing, 340B
02.2022 - 04.2022
Job overview
- Note: Cloudmed acquired par8o in December 2021.
- Managed product marketing 340B integration for combining both par8o and Cloudmed's legacy 340B products.
- Managed product sales training and enablement material creation in preparation for February 2022 Cloudmed SKO, including sales battle card (objection handlers and competitive market intelligence), detailed buyer personas, product overviews (internal and external), pitch deck, and sales training decks.
- Devised 2022 event/trade show strategy.
- Managed inventory and review of par8o's CRM, marketing, sales automation, and website audit for transition to Cloudmed martech stack.
- Audited and reported on par8o's BDR strategy for possible replication across Cloudmed's entire product suite
Par8oBoston, MA
Senior Director of Marketing
06.2021 - 02.2022
Job overview
- Note: Cloudmed acquired par8o in December 2021
- Designed, implemented and enhanced national marketing initiatives to maximize outreach and product sales, enabling BDR team to meet quota of 18 SQLs per month via multi-channel marketing efforts.
- Developed and presented quarterly marketing plans and reports to CEO and stakeholders.
- Evaluated target market research and adjusted strategy to address competitive influences and changing market.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
- Capitalized on 340B industry trend and political concerns to develop stronger product positioning.
- Incorporated solution enhancements into marketing collateral to drive lead nurture and maximize profits.
- Managed annual marketing budget in excess of $250K.
- Initiated biweekly sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Directed digital and event marketing managers and performed periodic evaluations.
- Implemented marketing strategies that grew 340B customer base of new product from >10 to 150+ net new clients.
- Grew revenue from under $1MM to $20MM+ ARR of 340B product offering in 4 years.
- Managed successful quarterly in-house webinar program resulting in 150-400 registrations per webinar to support lead generation.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
Par8oBolton, MA
Director of Marketing
12.2017 - 06.2021
Job overview
- Launched par8o 340B Referral Capture, first-to-market and today's market leader in referral capture.
- Hired and trained 4 BDRs and managed marketing specialist
- Managed multiple partners: business development, marketing, PR, design
- Established par8o as thought leader through blog content and quarterly educational webinars
- Established and oversaw automated marketing operations via HubSpot
- Managed SEO for both par8o products achieving page one organic search results for both via content marketing
- Cross-team collaboration: Consulted with client management team on communication strategies for "high touch" clients and with product managers about product change notifications, feature releases, and so on
- Established and programmed in-app self-serve help/training by end users
- Solved many-to-many relational database issue: Developed QuickBase app that managed provider, specialty, and office data and updates, which became mission critical and integrated into 340B product offering.
- Established client implementation communication, training, and change management materials and strategy
Par8oNewton Center, MA
Customer Success / Product Marketing Manager
08.2016 - 12.2017
Job overview
- Led process improvement and problem-solving efforts to create standard procedures and escalation policy for customer support team.
- Monitored metrics and developed actionable insights to improve efficiency and performance.
- Played instrumental role in client satisfaction by working with operational teams for proper resolution of service issues.
- Conducted training and mentored team members to promote productivity, accuracy and commitment to friendly service.
- Developed documentation and logs of implemented solutions and generated and submitted reports.
- Recommended changes, improvements or enhancements in products to product development team based on customer feedback.
- Created multimedia training and onboarding content
- Communicated product features and changes to user base via in-app chat, email marketing and webinars
Par8oNewton, MA
Lead Technical Writer
12.2015 - 08.2016
Job overview
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free training content and product documentation for product end-users and pre-implementation communication materials for health system management.
- Launched in-app user help desk platform.
- Proofed case studies and whitepapers.
FormulatrixBedford, MA
Lead Technical Writer & Product Manager
01.2013 - 12.2015
Job overview
- Created all printed and in-app user documentation across entire hardware and software portfolio
- Ensured quarterly release functionality was documented and updated in all relevant places throughout manuals, quick start guides, and in-app documentation
- Managed team of four technical writers in Indonesia
- Collaborated closely with product managers of multiple products, engineers, VPs, and C suite
- Translated customer requirements into workable features and collaborated with international development team to scope, design, and launch new features
- Aligned and executed product vision in close collaboration with executives and technical leads
- Created prototypes and visual mock-ups by working effectively with designers
TechTargetNewton, MA
Web Editor
06.2005 - 09.2010
Job overview
- Hired as Assistant Editor, promoted several times to Site Editor on newly-launched website
- As Site Editor, responsible for overall editorial direction of SearchVMware.com
- Prior to SearchVMware.com, served as assistant editor of SearchServerVirtualization.com
- Managed assistant editor
- Produced and hosted technical podcast
- Acted as event manager for user group events
- Responsible for SEO, editing, publication and promotion of all articles on site
- Created and managed three weekly topic-based newsletters
- Managed annual budget and content calendar/freelance writers
Education
University of Massachusetts AmherstAmherst, MA
Bachelor of Arts from Journalism, English
University Overview
Northeastern UniversityBoston, MA
Certificate from Post-Bacc Pre-Med
University Overview
Skills
- B2B Health Tech Product Marketing, Product Launches & Go-To-Market Strategy
- ABM Strategic Planning and Tactical Execution
- Expert-Level Product Positioning and Content Creation
- Lead Gen: Trade show & Webinar Strategy & Execution
- Content Creation & SEO: Websites, Case Studies, One-Pagers, Whitepapers, Blogs, Product Overviews, Sales Presentations
- 10 Years of Email Marketing Experience
- Partner Management: Marketing, Business Development, and PR Agencies
Additional Information
Additional Information
- HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub & HubSpot CMS; WordPress
- Google Ads & LinkedIn Ads
- Creative Software Experience: Adobe Suite, Canva, Camtasia
- Microsoft Office/365 (Excel, Word, Office, PowerPoint) & GSuite (Docs, Sheets, Slides)
- Microsoft Teams & Slack
- Asana, Monday, ClickUp, SmartSheets
- Automate.io, Zapier,
- QuickBase
Timeline
Director of Product Marketing, 340B
Cloudmed (An R1 Company)
02.2022 - 04.2022
Senior Director of Marketing
Par8o
06.2021 - 02.2022
Director of Marketing
Par8o
12.2017 - 06.2021
Customer Success / Product Marketing Manager
Par8o
08.2016 - 12.2017
Lead Technical Writer
Par8o
12.2015 - 08.2016
Lead Technical Writer & Product Manager
Formulatrix
01.2013 - 12.2015
Web Editor
TechTarget
06.2005 - 09.2010
University of Massachusetts Amherst
Bachelor of Arts from Journalism, English
Northeastern University
Certificate from Post-Bacc Pre-Med
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