Hannah Klein
New York,NY
Summary
Motivated and organized individual with experience in marketing and sales. Skilled in developing and implementing marketing strategies through a variety of industries. Ability to adapt and proactively navigate the dynamic business environment. Eager to join a collaborative and driven team.
Overview
4
4
years of professional experience
Work History
Sales Development Representative
Flex Marketing Group
New York, NY
08.2023 - Current
- Conducted extensive industry research to identity and pursue potential partners through strategic and engaging outreach via email, LinkedIn, and Skype, consistently exceeding weekly opportunity goals
- Collaborated with senior sales team by providing qualified opportunities and assisting in closing, onboarding, and management of 13 new accounts leading to a total of $65,000 in revenue in the first 5 months of employment
- Established a vigorous lead cadence process, utilizing Salesforce to organize outreach, follow-ups, conversations, and opportunity management, exceeding lead to opportunity conversion rate goal by 10.8%.
Social Media Manager (Michigan Dance Team)
University of Michigan
Ann Arbor, MI
01.2021 - Current
- Developed and executed comprehensive and engaging social media strategies that maintained brand identity across Instagram, TikTok, and Facebook resulting in a 72% increase in follower acquisition within a year
- Analyzed key performance metrics from Instagram Analytics and implemented optimization posting strategies yielding a 48.6% increase in story engagement and 152% increase post engagement.
Retention Marketing Intern
Backcountry
Park City, UT
05.2022 - 07.2024
- Executed a five-day loyalty program email campaign by conducting comprehensive historical analysis, creating a campaign brief, constructing assets in Cordial, supervising quality assurance processes, and synthesizing results, generating $72,000 in revenue and securing 1,500 new enrollments
- Championed an initiative to enhance the loyalty program member birthday coupon offer by strategically adjusting email cadence, aligning marketing materials with brand identity, and optimizing email and website copy to clearly communicate offer details with the goal of increasing enrollment and coupon redemption rate
- Developed an A/B testing strategy to analyze loyalty program member behavior, leading to the refinement of future email communications with the goal of boosting the conversion rate
- Audited lifecycle email campaigns to align with brand identity by revising creative and copy assets using Cordial HTML to align seamlessly with brand identity, ensuring consistent messaging across all channels.
Fundraising Co-Chair
Student Athlete Advisory Committee
Ann Arbor, MI
08.2021 - 05.2023
- Implemented strategic adjustments for fundraising event through adjusting sponsorship packages and marketing approaches leading to a 52% increase in funds raised compared to previous year
- Identified and communicated with local businesses through research and precise pitches to sponsor event, successfully securing $15,000 to benefit the designated charity
- Collaborated with internal and external stakeholders to align event objectives and planning, ensuring seamless operations and a positive attendee experience.
Education
Bachelor of Business Administration - Concentration in Marketing
University of Michigan - Ann Arbor
05.2023
Skills
- A/B testing
- Marketing Strategy
- Data Analysis
- Campaign Development
- Project Management
- Brand Management
- Leadership
- Attention to Detail
- Campaign Tracking
- Retail Marketing
Timeline
Sales Development Representative
Flex Marketing Group
08.2023 - Current
Retention Marketing Intern
Backcountry
05.2022 - 07.2024
Fundraising Co-Chair
Student Athlete Advisory Committee
08.2021 - 05.2023
Social Media Manager (Michigan Dance Team)
University of Michigan
01.2021 - Current
Bachelor of Business Administration - Concentration in Marketing
University of Michigan - Ann Arbor
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