Hannah Lee
New York,NY
Summary
MBA & Analytics Director | USSF Regional Referee | Bridging Corporate Strategy and High-Performance Soccer Operations
Overview
14
14
years of professional experience
Work History
Director
Omnicom Media Group
New York, NY
07.2025 - Current
- Act as the strategic liaison between cross-functional stakeholders, aligning media, analytics, and leadership teams to consistently deliver incremental business outcomes.
- Establish strong, trusted-advisor relationships with key client stakeholders, deeply understanding business objectives to translate them into advertising solutions.
- Own the development and execution of holistic measurement plans, defining high-impact campaign goals, KPIs, and GTM approaches to capture shifting budgets.
- Spearhead complex initiatives—including business reviews—by orchestrating timelines, facilitating cross-functional content updates, and leading executive-level presentations.
- Lead a team of Associate Directors, Managers, and Analysts, empowering them to critically evaluate requests and prioritize strategic initiatives to optimize resource allocation.
- Direct the synthesis of complex data into actionable performance insights, presenting key findings to senior leadership.
Soccer Referee
United States Soccer Federation
New York, NY
03.2023 - Current
- Pre-Game: Check field conditions, inspect player equipment and conduct match protocols with team captains.
- During The Game: Manage on-field conflicts in high-pressure settings and enforce laws of the game during fast-paced athletic matches.
- Post-Game: Keep a detailed record of the match and submit match reports to the league authorities.
- Fitness: Maintain physical fitness to keep pace with the players and maintain proximity to the actions.
- Communication: Effectively communicate with assistant referees, players, coaches and spectators in order to maintain control of the match.
Associate Director
WPP
New York, NY
06.2021 - 06.2025
- Partnered cross-functionally with technical, product, and client teams to achieve awareness and ROI goals across complex digital ad ecosystems.
- Leveraged advanced solutions like Meta Custom Bidding, Conversion Lift, and MMM to scale performance.
- Infused business strategy into custom bidding algorithms, driving a +53% revenue lift for Adobe Creative Cloud and a +30% lift in "attention" for UPS branding campaigns.
- Bridged the gap between commercial needs and product execution, presenting technical insights to executive leadership to secure buy-in for future campaigns.
Consultant
Circana
New York, NY
04.2019 - 05.2021
- Combined sales and household-level market intelligence to forecast product performance, informing cross-functional teams for capacity, pricing, and financial planning.
- Evolved core databases to reflect changing market landscapes and consumer trends, ensuring product offerings matched emerging audience cohorts.
Senior Analyst
Bimbo Bakeries USA
Chicago, IL
01.2017 - 03.2019
- Leveraged complex internal and external datasets to create compelling commercial stories for selling efforts.
- Formulated and implemented the "Commercialization of Insights" initiative, driving dashboard evolution to translate data into practitioner- and executive-level contexts.
Analyst
Molson Coors
Chicago, IL
01.2013 - 06.2015
- Armed sales and marketing teams with data-driven executional tactics, optimizing commercial motions and directly increasing sales volume for import brands.
Education
MBA - Marketing Analytics
ESSEC
Paris, France09-2016
Bachelor of Arts - Financial Economics
University of Rochester
Rochester05-2010
Skills
- English/Korean (Native)
- Excel, Kantar, Dynata, DISQO, Nielsen, Vivvix, Pathmatics, Meta Business Manager, IRI, Tableau, SQL
Timeline
Director
Omnicom Media Group
07.2025 - Current
Soccer Referee
United States Soccer Federation
03.2023 - Current
Associate Director
WPP
06.2021 - 06.2025
Consultant
Circana
04.2019 - 05.2021
Senior Analyst
Bimbo Bakeries USA
01.2017 - 03.2019
Analyst
Molson Coors
01.2013 - 06.2015
MBA - Marketing Analytics
ESSEC
Bachelor of Arts - Financial Economics
University of Rochester