Summary
Overview
Work History
Education
Skills
Affiliations
References
Timeline
Hannah Loving

Hannah Loving

Fort Myers,FL

Summary

Relationship-driven marketing and events professional with expertise in strategic partnerships, event management, and experiential marketing. Proven success in building high-impact collaborations, leading influencer campaigns, and executing brand activations and corporate events. Skilled in aligning PR with digital strategy to drive brand growth through audience-focused initiatives. Strengths include relationship management, contract negotiation, event planning, and cross-functional leadership. Passionate about creating meaningful brand experiences and lasting partnerships.

Overview

5
5
years of professional experience

Work History

Strategic Partnerships Manager

Berkeley Life
10.2024 - Current
  • Lead the strategic growth of Berkeley Life’s affiliate and influencer programs, driving engagement with health professionals and content creators using the Impact platform.
  • Identified potential partners, negotiated terms of agreements, and maintained relationships with existing partners.
  • Oversee the strategic alignment of brand presence across national trade shows and events, managing the full event lifecycle from planning to on-site execution.
  • Coordinated efforts across multiple departments in order to ensure a cohesive approach when dealing with external parties.
  • Maintained accurate records of all partner activities, including contracts and financial documents.

Event Coordinator

Berkeley Life
11.2023 - 10.2024
  • Maintained and executed comprehensive trade show calendar.
  • Managed logistics related to transportation, catering, entertainment, decorations for events.
  • Created detailed reports outlining event planning progress, timelines, budgets, and other relevant information.
  • Organized vendor contracts, negotiated fees, and ensured compliance with all regulations.
  • Delivered on-site support and post-event analysis.

Marketing Coordinator

Berkeley Life
06.2023 - 11.2023
  • Directed influencer marketing strategy and reporting.
  • Supported social media content development and performance tracking.
  • Collaborated on paid and organic media initiatives.
  • Created internal communications including monthly newsletters.

Public Relations Intern

The Hodges Partnership
Richmond, VA
01.2023 - 05.2023
  • Pitched media, drafted press releases, and developed blog and social content.
  • Researched industry trends to create content strategies.
  • Compiled contact lists for targeted media campaigns.

Marketing & Communications Intern

Greater Richmond Partnership
Richmond, VA
03.2022 - 05.2023
  • Produced content for digital platforms and supported event planning.
  • Collaborated on influencer campaigns and PR outreach.
  • Assisted with Google Ads and LinkedIn advertising efforts.

Social Media Strategy Intern

Virginia Commonwealth University Health System
Richmond, VA
01.2022 - 12.2022
  • Created and analyzed social media content and campaigns.
  • Conducted SEO and keyword analysis for digital visibility.
  • Assisted with Gen Z yield research and reporting.

Public Relations Intern

Anschutz PR
07.2020 - 12.2020
  • Researched influencer markets to curate targeted outreach for client campaigns.
  • Managed communications with influencers, including pitch writing for engagement.
  • Analyzed industry trends to develop effective content strategies.

Education

B.S. - Mass Communication, Public Relations, Fashion Merchandising

Virginia Commonwealth University, Richmond, VA
Dean’s List: Spring 2021, Spring 2022

B.A. - Communication Studies, Leadership

Christopher Newport University, Newport News, VA
Dean’s List: Fall 2020

Skills

  • Microsoft 365 and Adobe software
  • Project management tools (Asana, Monday, Trello)
  • Partnership development and negotiation
  • Event planning and management
  • Influencer marketing and engagement
  • Market research and analysis
  • Cross-functional collaboration
  • Relationship management and building
  • Adaptable planning strategies
  • Industry expertise and insights
  • Data-driven decision making
  • Revenue generation strategies
  • Growth and strategic planning

Affiliations

  • Public Relations Student Society of America (PRSSA)
  • Omicron Delta Kappa (ODK) National Leadership Honor Society
  • Her Campus PR Team (VCU Chapter)

References

References available upon request.

Timeline

Strategic Partnerships Manager - Berkeley Life
10.2024 - Current
Event Coordinator - Berkeley Life
11.2023 - 10.2024
Marketing Coordinator - Berkeley Life
06.2023 - 11.2023
Public Relations Intern - The Hodges Partnership
01.2023 - 05.2023
Marketing & Communications Intern - Greater Richmond Partnership
03.2022 - 05.2023
Social Media Strategy Intern - Virginia Commonwealth University Health System
01.2022 - 12.2022
Public Relations Intern - Anschutz PR
07.2020 - 12.2020
Virginia Commonwealth University - B.S., Mass Communication, Public Relations, Fashion Merchandising
Christopher Newport University - B.A., Communication Studies, Leadership

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