Hannah MacDonald
Glenmont,NY
Summary
Attentive Social Media Coordinator with proven history developing engaging social posts that support corporate communications goals. Self-motivated with understanding of brand promotion and online marketing. Known for working quickly and efficiently across multiple social media platforms.
Overview
1
1
year of professional experience
Work History
Social Media Coordinator
The City Beer Hall
Albany , NY
2024.02 - Current
- Developed and implemented a comprehensive social media strategy for the company's products and services.
- Created content calendars to ensure timely delivery of posts, campaigns, and promotions on various social media platforms.
- Researched current trends in the industry to identify opportunities for growth through new social media channels.
- Monitored, analyzed, and reported on the performance of all social media activities using analytics tools.
- Participated in weekly meetings with other departments to brainstorm creative ideas for campaigns across different channels.
- Conducted competitive analysis of competitors' social media presence and strategies.
- Assisted in developing paid advertising campaigns across multiple platforms to increase brand awareness and engagement levels.
- Wrote social media content to increase engagement with customers.
- Engaged with and responded to online audience through relevant comments.
Marketing and PR Intern
Journey Beyond Aspen Magazine
New York , NY
2023.06 - 2023.09
- Collaborated with team members to create a comprehensive social media strategy.
- Created content for website pages, blog posts, and other online platforms.
- Proofread documents before submitting them for review.
- Contributed ideas during brainstorming sessions to generate creative solutions.
- Researched industry trends and competitor strategies to inform decision making.
- Organized information from multiple sources into accessible formats for easy retrieval.
- Managed social media accounts related to the company's magazine.
- Coordinated with external vendors or freelancers when necessary in order to develop additional content for the company's magazine.
Education
Bachelor of Science - Business Administration
University At Albany
Albany, NY2022-05
Skills
- Microsoft Excel
- Canva Grafic Design
- Content Creation
- Social Media
- Attention to Detail
- Problem-Solving
- Teamwork and Collaboration
Timeline
Social Media Coordinator
The City Beer Hall
2024.02 - Current
Marketing and PR Intern
Journey Beyond Aspen Magazine
2023.06 - 2023.09
Bachelor of Science - Business Administration
University At Albany
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