Summary
Overview
Work History
Education
Skills
Timeline
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Hannah MacDonald

Glenmont,NY

Summary

Attentive Social Media Coordinator with proven history developing engaging social posts that support corporate communications goals. Self-motivated with understanding of brand promotion and online marketing. Known for working quickly and efficiently across multiple social media platforms.

Overview

1
1
year of professional experience

Work History

Social Media Coordinator

The City Beer Hall
Albany, NY
02.2024 - Current
  • Developed and implemented a comprehensive social media strategy for the company's products and services.
  • Created content calendars to ensure timely delivery of posts, campaigns, and promotions on various social media platforms.
  • Researched current trends in the industry to identify opportunities for growth through new social media channels.
  • Monitored, analyzed, and reported on the performance of all social media activities using analytics tools.
  • Participated in weekly meetings with other departments to brainstorm creative ideas for campaigns across different channels.
  • Conducted competitive analysis of competitors' social media presence and strategies.
  • Assisted in developing paid advertising campaigns across multiple platforms to increase brand awareness and engagement levels.
  • Wrote social media content to increase engagement with customers.
  • Engaged with and responded to online audience through relevant comments.

Marketing and PR Intern

Journey Beyond Aspen Magazine
New York, NY
06.2023 - 09.2023
  • Collaborated with team members to create a comprehensive social media strategy.
  • Created content for website pages, blog posts, and other online platforms.
  • Proofread documents before submitting them for review.
  • Contributed ideas during brainstorming sessions to generate creative solutions.
  • Researched industry trends and competitor strategies to inform decision making.
  • Organized information from multiple sources into accessible formats for easy retrieval.
  • Managed social media accounts related to the company's magazine.
  • Coordinated with external vendors or freelancers when necessary in order to develop additional content for the company's magazine.

Education

Bachelor of Science - Business Administration

University At Albany
Albany, NY
05-2022

Skills

  • Microsoft Excel
  • Canva Grafic Design
  • Content Creation
  • Social Media
  • Attention to Detail
  • Problem-Solving
  • Teamwork and Collaboration

Timeline

Social Media Coordinator

The City Beer Hall
02.2024 - Current

Marketing and PR Intern

Journey Beyond Aspen Magazine
06.2023 - 09.2023

Bachelor of Science - Business Administration

University At Albany
Hannah MacDonald