Hannah MacDougall
Richland
Summary
Results-driven sales manager bringing several years of experience in product development, promotion and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.
Overview
10
10
years of professional experience
Work History
Director of Sales
The Lodge at Columbia Point
Richland
02.2018 - 05.2025
- Directed sales teams to consistently achieve departmental goals and targets.
- Coordinated with marketing to align promotional campaigns with sales initiatives.
- Conducted performance reviews to enhance team productivity and effectiveness.
- Negotiated contracts with vendors, suppliers, and distributors to secure advantageous terms.
- Developed product positioning, packaging, and pricing strategies to maximize market share.
- Implemented pricing strategies that increased profits while ensuring customer loyalty.
- Managed sales budget and monitored expenses to align with financial objectives.
- Led account management efforts to grow existing accounts and establish new sales relationships.
- Pursued sales deals by qualifying clients, building individualized proposals, and preparing final contracts.
Area Sales Manager
Red Lion Hotels
Richland
03.2015 - 02.2018
- Managed sales initiatives to increase revenue across multiple hotel locations.
- Monitored competitor activities and adjusted sales tactics accordingly.
- Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
- Organized promotional events such as trade shows, conferences and exhibitions.
- Identified new business opportunities within the region through networking activities.
- Managed sales pipeline and forecasted monthly, quarterly, and annual sales targets.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
Education
GED -
Yakima Valley Community College
Yakima, WA11-2009
Skills
- Relationship building: excellent interpersonal skills, adept at cultivating long-term relationships with clients, stakeholders, and partners to support business objectives
- Cross-functional collaboration: experience collaborating with marketing, product development, and customer service teams to align sales strategies with overall business goals
- Budget management - strong financial acumen in managing budgets, developing pricing strategies, and optimizing resource allocation for maximum impact
- Customer-centric approach: committed to understanding and exceeding customer needs, enhancing customer satisfaction, and building brand loyalty
- Team management - expertise in recruiting, training, and mentoring high-performing sales teams, fostering a culture of accountability and excellence
- CRM and Technology Savvy - Extensive experience with CRM systems and sales tools, utilizing technology to streamline processes and enhance sales performance
Timeline
Director of Sales
The Lodge at Columbia Point
02.2018 - 05.2025
Area Sales Manager
Red Lion Hotels
03.2015 - 02.2018
GED -
Yakima Valley Community College
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