Hannah Mathews
New York,NY
Summary
Experienced Assistant Merchant with a solid background in supporting merchandising strategies and creating product fragrance assortments. Collaborates effectively with vendors and expertly manages inventory to drive increased sales performance. Proficient in market analysis and leveraging data insights to guide product strategy decisions.
Overview
2
2
years of professional experience
Work History
Assistant Merchant
Victoria's Secret
07.2024 - Current
- Spearheaded product detail accuracy and assortment documentation through expert management of system processes, including precise MAT tool execution, to ensure flawless operational efficiency for two categories that generate over 150 products annually.
- Translated in-depth customer insights from regular store visits, market trend monitoring, and competitive analysis into actionable assortment recommendations that align with evolving consumer lifestyles and contribute heavily to the companies $1 Billion sales goal.
- Directed sample management, trend analysis, and product ranking initiatives while leveraging retail math fundamentals and key financial reporting tools to optimize category performance and drive new category evolution
- Cultivated strong partnerships across departments and led mentorship initiatives, embodying company values and fostering a culture of inclusivity, continuous improvement, and strategic agility
Product Development Coordinator
Victoria's Secret
05.2023 - 07.2024
- Contributed to the launch of 10 beauty collections that have each generated over $15 million in sales
- Stepped into the manager's role immediately upon hiring due to her extended medical leave, seamlessly assuming leadership responsibilities and maintaining operational continuity
- Create merchant briefs aligning project concepts, assortment architecture, base strategy, and category storytelling
- Kickstart production using SAP and PLM for processes such as PDRs and IPAFs as a lead point of contact for outside vendors
- Present seasonal trends in beauty, flavor, fashion, and lifestyle for Brand Concept Meetings, ensuring a cohesive shop story
- Test concepts, names and mood boards during development in collaboration with the internal CI team
Merchandising Intern
Victoria's Secret
01.2023 - 05.2023
- Maintained an 18 month roadmap and line sheet for upcoming launches by assisting cross-functional departments such as Planning, Deployment, Packaging, Design and Product Development
- Executed new marketing campaigns, visual merchandising tasks and sales reports developed in conjunction with the Beauty team
- Analyzed competitor market data to identify key influencers and social media marketing tactics for upcoming product launch
- Created and maintained agendas and recaps for scheduled meetings pertaining to team strategy sessions
- Acquired firsthand knowledge of the groundwork needed to launch new products for an untapped demographic
Education
Bachelor of Science - Advertising and Marketing Communications
Fashion Institute of Technology
New York, NY05.2023
Associate of Applied Science - Fashion Business Management
Fashion Institute of Technology
New York, NY05.2021
Skills
- Fragrance Development
- Customer Insights
- Product Strategy
- Sales Analysis
- Merchandise Planning
- Social Media
- Fragrance Evaluation
- Product Roadmapping
- Competitor Analysis
- Consumer Trend Analysis
- Corporate Communications
- Customer Insights
Timeline
Assistant Merchant
Victoria's Secret
07.2024 - Current
Product Development Coordinator
Victoria's Secret
05.2023 - 07.2024
Merchandising Intern
Victoria's Secret
01.2023 - 05.2023
Associate of Applied Science - Fashion Business Management
Fashion Institute of Technology
Bachelor of Science - Advertising and Marketing Communications
Fashion Institute of Technology
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