Overview
Work History
Education
Skills
Timeline
Websites, Portfolios, Social Media
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HANNAH MCMULLAN

Pittsburgh,PA

Overview

6
6
years of professional experience

Work History

Senior Associate, Global Content Team

BNY Investments
05.2025 - Current
  • Increased organic traffic growth through engaging social media posts and campaigns for BNY Investments from a .03% engagement rate to a 25% engagement rate.
  • Wrote short-form articles and blog posts that showcased thought leadership in the investment management industry.
  • Increased audience engagement by creating and implementing innovative content marketing and social media strategy.
  • Conducted keyword research to optimize copywriting for SEO purposes and improve organic search visibility.
  • Developed a comprehensive editorial calendar to streamline content creation and publication processes.
  • Analyzed performance metrics to identify opportunities for content optimization and increased reach.

Senior Associate, Digital Content Marketing

BNY (Mellon and Dreyfus)
07.2024 - Current
  • Enhanced and designed web pages using Adobe Experience Manager (AEM) to improve user engagement and UX.
  • Lead multiple digital initiatives and marketing campaigns, overseeing strategy, execution, and performance analysis to drive engagement and brand awareness.
  • Created and managed blog content and thought leadership articles by translating complex financial and investment topics into clear, engaging, and digestible content.
  • Copyedited thought leadership, internal communications, and client-facing deliverables to ensure clarity, accuracy, and consistency with brand voice.
  • Oversaw multiple internal email campaigns.
  • Developed and executed social media strategy, achieving a 151% MoM engagement increase and enhancing brand awareness.
  • Experience using Sprinklr and Hootsuite for social media management and analytics.
  • Served as the Mellon SEO Champion in BNY’s SEO Champion Program, advocating best practices, and driving SEO strategy.

Associate, Digital Marketing

BNY (Mellon and Dreyfus)
06.2023 - 07.2024
  • Enhanced website UX and design using Adobe Experience Manager (AEM), improving user engagement and interaction.
  • Strengthened online presence by creating engaging social media content and managing multiple platforms.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Streamlined internal processes to increase efficiency in content creation, approval, scheduling, and distribution across multiple channels.

Marketing Specialist

PNC Financial Services, INC
03.2021 - 06.2023
  • Tracked and analyzed key monthly performance metrics for paid media campaigns using Tableau, delivering actionable insights to the strategy team and informing campaign optimization.
  • Reported on monthly campaign performance and trends, contributing to data-driven decision-making and increased ROI across digital initiatives.
  • Spearheaded the execution of brand initiatives that significantly enhanced audience engagement and improved conversion rates for our sponsorship campaigns.
  • Managed high-visibility sponsorship campaigns to strengthen local market presence and boost overall brand awareness.
  • Collaborated with senior leadership on digital marketing strategy development, contributing to cross-functional planning and goal alignment.
  • Oversaw campaign budgets, handled invoice processing, and conducted expense forecasting to ensure financial efficiency and compliance.

Freelance Writer

The Morning Call
06.2019 - 12.2020
  • Wrote factually correct, concise, and engaging news stories about local government council meetings and events within tight deadlines.
  • Received assignments and evaluated leads or tips to develop story ideas.
  • Scheduled and conducted interviews by asking targeted questions to capture quotes.
  • Https://www.mcall.com/search/hannah%20mcmullan/100-y/ALL/score/1/

Education

Bachelor of Arts - Communication / Journalism, Print and Online Media

Shippensburg University
Shippensburg, PA
05.2019

Associate of Arts - Communications

Northampton Community College
Bethlehem, PA
05-2017

Skills

  • SEO
  • Proficient in Sprinklr
  • Data analytics
  • Expert in Adobe Experience Manager
  • Expert in Adobe Creative Cloud
  • Project Management
  • Content Development
  • Copywriting
  • Social media management
  • Proficient in Sprinklr
  • Proficient in Hootsuite
  • Proficient in Tableau
  • Proficient in Conductor
  • Proficient in Workfront

Timeline

Senior Associate, Global Content Team

BNY Investments
05.2025 - Current

Senior Associate, Digital Content Marketing

BNY (Mellon and Dreyfus)
07.2024 - Current

Associate, Digital Marketing

BNY (Mellon and Dreyfus)
06.2023 - 07.2024

Marketing Specialist

PNC Financial Services, INC
03.2021 - 06.2023

Freelance Writer

The Morning Call
06.2019 - 12.2020

Bachelor of Arts - Communication / Journalism, Print and Online Media

Shippensburg University

Associate of Arts - Communications

Northampton Community College

Websites, Portfolios, Social Media

Websites:

  • Mellon
  • Dreyfus
  • BNY Investments
  • Seth & Co. Special Brew
  • Freelance Portfolio


Social Media:

  • https://www.linkedin.com/company/mellon-investments/?viewAsMember=true
  • https://www.linkedin.com/company/bnyinvestments/posts/?feedView=all
  • https://www.instagram.com/sethandco_specialbrew/

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