Skilled at building and deploying strategic and tactical approaches in local and regional marketing. Capable of representing an organization, improving visibility and networking effectively at conferences, hospital groups and media events.
Overview
16
16
years of professional experience
Work History
Marketing Coordinator/Resident Advisor
Mennonite Village Senior Living
12.2021 - Current
Developed and executed marketing campaigns targeting senior living community engagement.
Coordinated community tours to prospective residents and provided assistance through the move in sales process.
Converted new leads and waitlist members to sales to maintain occupancy across campus.
Acted as a liaison for new residents and the community through the sales process.
Coordinated communication strategies across digital and print platforms to enhance resident outreach.
Collaborated with cross-functional teams to create promotional materials aligning with brand standards.
Organized community events aimed at fostering relationships between residents and prospective clients.
Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
Planned and executed internal and external marketing events.
Director of Community Relations
Avalon Healthcare Group
08.2019 - 12.2021
Increased census and supported business goals by developing public relations strategies and campaigns
Provided same day on site evaluations to determine best course of action
Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications
Worked with local hospital groups to resolve transitions of care problems, improve operations and provide exceptional customer service
Resolved conflicts and negotiated agreements between parties in order to reach win-win solutions to disagreements and clarify misunderstandings
Participated in quarterly meetings with down stream partners and managed cares to better serve patients and community partners
Admissions Coordinator
Avalon Healthcare Group
02.2017 - 08.2019
Completed preliminary paperwork for incoming and outgoing patients
Reviewed over 100 referrals per month
Confirmed all insurance benefits met standards of admissions as dictated by policy
Worked with hospitals and facilities to outline discharge plans
Reviewed patient assessments, charts and medical opinions to determine best courses of action
Communicated with family, pharmacies, hospice care, discharge planners and other professionals to complete seamless transitions
Participated in improvement planning to optimize services and improve future care
Communicated effectively with staff, patients and insurance companies by email and telephone
Utilized EPIC to manage and confirm patient data, such as insurance, demographic and medical history information
File Clerk
Lane Gastroenterology & Associates
06.2009 - 08.2011
Organized patient files and streamlined operations to improve efficiency
Completed skilled administrative work to support all office staff and operational requirements
Located, checked in and pulled medical records for patient appointments and incomplete charts
Organized paperwork such as charts and reports for office and patient needs
Carried out front office duties utilizing data entry skills in framework of medical database
Successfully scheduled patient appointments and placed reminder calls to ensure exceptional customer experience
Executive Director/Business Office Manager at Vitality Living Village/Radiance Senior LivingExecutive Director/Business Office Manager at Vitality Living Village/Radiance Senior Living