Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Hannah Mladenovich

Pewaukee,WI

Summary

Graduated with a double major in Marketing and Business Management from UW Green-Bay. Successfully completed Social Media Marketing, Copywriting, Advanced Copywriting, and Web Copywriting courses through American Writers and Artists Incorporated (AWAI). Multi-talented Content Writer well-versed in research, writing and editing wide range of content. Comfortable working with little oversight to write interesting, clean, and clear copy. Skilled in online content publishing software and SEO. Extremely detail-oriented; strong organizational skills in scheduling, planning, and completing tasks early or on-time. In-depth understanding of consumer behaviors, brand awareness, and use of marketing strategies to target current or ideal demographics.

Overview

7
7
years of professional experience

Work History

Contractor

Hannah M Media
, WI
12.2021 - Current
  • Write and edit Landing Pages, Website Copy, Advertisements, Email Copy, SMS Copy, Direct Mail Copy, and Digital Media Marketing Campaigns for B2B, B2C, and Ecommerce brands.
  • Independently outperform an accredited marketing agency in Email & SMS campaigns, flows, and segmentation.
  • Successfully grow Email Open Rates (+150% over last year).
  • Consistently increase Email click through rates (+55% over last year), SMS click rates (+200% over last year).
  • Grow Conversion rates for Email (+30% over last year) and SMS (+10% over last year).
  • Schedule, strategize, research, write, edit, and design blog content.
  • Streamline brand identity through the creation and maintenance of a consistent voice throughout all forms of copy.
  • Plan, schedule, strategize, create, and upload imagery and copy to social platforms including Instagram, LinkedIn, Facebook, and TikTok.
  • Manage the increase of brand awareness through the implementation of influencer marketing.
  • Assist with the creation and creative strategy for a company podcast to further grow organic traffic through the use of free social and streaming platforms.

Copywriter

Edgeless Beauty Group
Milwaukee, WI
06.2021 - 12.2021
  • Brainstormed creative methods to relate brand content to target demographics.
  • Followed trends in industry and target genre to capitalize on emerging growth opportunities.
  • Sourced and facilitated interviews with leaders in the industry for various brands.
  • Established brand voice and consistency.
  • Created content for six brands in a timely and organized manner.
  • Collaborated with brand managers on improving brand strategies.
  • Inspired new ideas for social media and website content.
  • Consistently produced written content that showed continuous growth through social and web analytics.
  • Assisted with web and social creative content to increase traffic and interest.
  • Created content for press releases, emails, course descriptions, and the like.

Brand Operations Supervisor

Victoria's Secret PINK
Wauwatosa, WI
09.2020 - 06.2021
  • Charged with making brand focused decisions at a store level.
  • Owned marketing placement throughout the store based on company guidelines.
  • Executed merchandise presentation changes on a weekly and monthly basis.
  • Responsible for understanding and implementing company sales metrics.
  • Led teams through merchandising executions.
  • Ensured updates were done to highest standard and within the allotted payroll budget.
  • Empowered employees to lead with a customer first mindset.

Beauty Supervisor

Victoria's Secret PINK
Wauwatosa, WI
02.2018 - 09.2020
  • Responsible for the business Instagram account and posting daily content.
  • Empowered individuals to work as a team to help the business succeed.
  • Improved category results through visual changes and selling behaviors.
  • Led the customer experience through a positive and solution-based mindset.
  • Executed brand changes in an appealing and efficient way.
  • Met and/or exceeded company goals.
  • Managed Beauty category results.

Selling Supervisor

Sunglass Hut
Brookfield, WI
03.2017 - 09.2018
  • Met and/or exceeded company goals.
  • Led the customer experience in a professional and friendly manner.
  • Created trust and rapport with associates and coached, where necessary.
  • Ensured associates were meeting necessary sale requirements.
  • Efficiently processed company paperwork to standard.

Education

BBA - Business Administration, Marketing and Business Management

University Wisconsin Green Bay

Associate of Science -

University of Wisconsin Milwaukee

Skills

  • Strong communication skills
  • Diversified writer
  • Goal-oriented
  • Reliable and trustworthy
  • Positive attitude
  • Mentoring and Coaching
  • Social media proficiency
  • Marketing strategy
  • Customer demographics understanding
  • Sales strategy familiarity

Timeline

Contractor

Hannah M Media
12.2021 - Current

Copywriter

Edgeless Beauty Group
06.2021 - 12.2021

Brand Operations Supervisor

Victoria's Secret PINK
09.2020 - 06.2021

Beauty Supervisor

Victoria's Secret PINK
02.2018 - 09.2020

Selling Supervisor

Sunglass Hut
03.2017 - 09.2018

BBA - Business Administration, Marketing and Business Management

University Wisconsin Green Bay

Associate of Science -

University of Wisconsin Milwaukee

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