Hannah Murphy

Clients include: 22 Nestle Food & Beverage Brands

• Directly oversee and cultivate the entire Nestle account, managing all aspects of the client relationship and ensuring alignment with strategic roadmaps.
• Consults Nestle Innovations Council on user experience and visual design enhancements for brand websites, e-commerce integrations and interactive packaging needs on an ongoing basis.
• Developed a mobile-friendly navigation for 22 Nestle brand owned websites increasing website traffic by 22% and generated 27K additional page views YoY.
• Collaborated with 8 agency partners across different marketing channels to develop a GTM strategy for launching Nescafe product innovations.
• Supported Nestle coffee brands in launching Shopify merch stores.
• Coordinated the migration of 22 Nestle web design and component libraries from Sketch to Figma in order to streamline design systems.
• Effectively managing a team of three producers, providing mentorship, guidance, and professional development opportunities that have enhanced their skills and increased productivity.

Clients include: 22 Nestle Food & Beverage Brands, California Gold Nutrition

• Facilitated project teams, defining project scopes, timelines and deliverables to ensure timely and successful project execution.
• Collaborated with internal creative team to develop visually appealing and engaging web content, utilizing SEO best practices.
• Partnered with external agency partners to develop detailed project plans, report progress and produce outstanding work for Nestle brands.
• Audited existing processes and collaborated with external agency partners to optimize and document new ways of working with Nestle brands.
• Conducted quantitative user testing research on Nestle brand owned websites to understand UX pain points on path to purchase.
• Implemented A/B testing for various content formats to identify those that yield the best results for audience engagement and purchase intent.
• Led an accessibility audit across 22 Nestle brand owned websites to ensure web content was compliant with WCAG 2.1 Guidelines.
• Provided exceptional client support during the entire project lifecycle, fostering lasting relationships.
• Increased Nestle account revenue by 241% YoY (2020-2023).
• Created an annual staff plan and scaled the team in order to adapt to the account growth.
• Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
• Established a new brand positioning for California Gold Nutrition, through concepting and conducting user research testing, in order to build brand presence in the US marketplace and retain existing customers.

Clients include: 26 Nestle Food & Beverage Brands, Discover Financial Services

• Led creative, design and development teams in migrating and redesigning 26 Nestle brand owned websites to a single domain in the span of a year.
• Negotiated a $360k proposal with Nestle for delivering incremental UX/UI services that enhance the customer experience across brand websites.
• Launched end-to-end user experience for Discover Student Loans online collections experience, allowing delinquent borrowers to enroll in payment programs online and reduce call volume.
• Mentored Associate Producers on basic project management techniques, scope management and communication methods to contribute to MCD's production team growth.
• Developed and trained MCD employees on a new project management system that led to efficiencies in ways of working.

Clients include: United Airlines, Chevron, U.S. Army, Verizon, Buffalo Wild Wings, American Express, Olay, Walmart and Coca-Cola

• Managed creative technology projects from concept to completion while managing external production vendors.
• Developed project budgets and managed production costs for small to large scale projects.
• Responsible for creative logistics and production of digital and technology-led projects for use across multiple channels, including sponsorships, events, shopper marketing and web.
• Managed technical execution at onsite events by training brand ambassadors, providing technical support and maintenance.
• Projects include developing microsites, event registration, event gamification, mobile apps, virtual reality, augmented reality and custom event applications.
• Special projects include producing an augmented reality app, which hosted a 3D model of the Army sponsored drag racing car, to generate engagement at races.
  

Clients included: Constellation Beer Brands, Texas Beef Council, Verizon, Pepsi and Celestial Seasonings

• Served as primary client contact to help define project scope of work and deliverables for small to mid-size projects.
• Supported creative team in evolving creative concepts into a clear set of production deliverables.
• Planned and executed remote and in-studio production shoots for creating social content.
• Managed editorial calendar, ensuring timely publication of relevant, high-quality content that resonates with target audiences.
• Established a process for developing monthly social editorial content in order to better integrate media buying and creative teams.