HANNAH NGUYEN

· Oversaw planning, execution, and closure of multiple projects simultaneously, ensuring adherence to project timelines and quality standards

· Developed and implemented communication strategies to increase brand awareness, engagement, and drive traffic to company website using influencer marketing

· Analyzed social media metrics and provided regular reports on performance to identify trends, opportunities, and areas for improvement which increased 250% in leads

· Prepared presentations and reports for project updates and status reviews

· Created engaging content including text, images, and videos for social media channels to increase user engagement and build loyal community which increased 35% in followers

· Conducted email marketing strategies that includes content, audience segmentation, A/B testing, delivery to increase brand awareness and generate leads

· Collaborated with marketing and creative teams to develop and implement social media strategies that align with marketing objectives such as product launches, courses, webinars, and events

· Monitored social media conversations and responded to comments, messages, and reviews in timely and professional manner

· Optimized campaigns using A/B testing methodologies and developed and executed email marketing and drip campaign utilizing HubSpot which improved conversion rates from 5% to 25%

· Monitored project progress and identify potential risks or issues, taking proactive measures to mitigate them

· Planned and maintained websites, landing pages, social media, and email marketing to generate leads to hand off to sales

· Optimized pay-per-click, display, social media advertising to drive brand awareness and lead generation which generated over $10MM

· Collaborated with Product Managers and Creative Designers to coordinate marketing initiatives and achieve company objectives

· Analyzed campaign results and provided insights to optimize future campaigns

· Monitored performance metrics, budget tracking, and reporting across digital marketing channels utilizing Salesforce to report to upper management on weekly basis

· Analyzed competitive landscape by evaluating features, market share, pricing, and advertising for all 4 categories representing over $100MM to develop holistic strategic marketing plans

· Managed $25MM in providing regular dashboard reports including SDM and sales out data, and analyzed customer testimonials from Sales Team and Customer Care to strategically develop content to align with Kerr social media platforms and trade shows initiatives

· Generated over 200 sales qualified leads via development, delivery, and launch of all marketing literature associated with New Graduate Program for Kerr Endodontics at category’s largest society meeting

· Generated leads, scheduled appointments, identified customer testimonials to market appropriate products and services affiliated with United HealthCare

· Executed in product positioning and new product launch strategies with Creative Marketing Managers representing $100MM by evaluating impressions, click-through-rate, ROI, and conversion rate