Hannah Potter
Waterford,WI
Summary
Dedicated and creative professional with a BS degree in Marketing and experience in writing, editing, and production for a nonprofit organization. Knowledgeable in creating engaging and impactful content in a dynamic environment. Consistently delivers high-quality results in a deadline-driven atmosphere.
Overview
7
7
years of professional experience
Work History
Graphic Designer
Geneva Lakes Family YMCA
Lake Geneva, WI
09.2022 - Current
- Create and utilize different mediums of external communications such as photo and video to meet goals of annual development campaigns
- Apply nonprofit language to marketing content creation
- Collaborate with marketing team to develop and implement creative design concepts for various advertising and promotional materials, including brochures, flyers, and social media graphics, to effectively communicate the YMCA's mission and programs
Lead Graphic Designer
MR Vinyl Graphics & Apparel
Oshkosh, WI
04.2022 - Current
- Collaborate with clients to understand their design needs and provide creative solutions that align with their branding and marketing goals
- Design & present mockups for vehicle wraps, signage, and apparel to gather information and implement customer feedback
- Utilize social media for sales development and brand visibility
- Manage several projects at one time from initiation through to successful completion
K9 Marketing Specialist
Think Pawsitive Dog Training
Waukesha, WI
07.2021 - 03.2022
- Regularly updated and maintained the company website
- Initiated and managed the use of a new CRM
- Created quality designs for promotional materials in both web and print formats
- Collaborated with team members to build and execute a general marketing plan to increase customer engagement and drive sales
Marketing & Design Intern
Wisconsin Philanthropy Network
Brookfield, WI
09.2020 - 05.2021
- Participated in team-based design collaborations to facilitate development of the 2020 Wisconsin Gives Report
- Designed brand cohesive pieces for the WPN website & templates for e-blast newsletters
- Collaborated with members of the WPN team on various marketing & graphic design tasks
- Researched marketing strategies for the social media plan
Front Desk Associate & Building Manager
Carroll University
Waukesha, WI
08.2017 - 05.2021
- Greeted customers in a timely fashion, while quickly determining their needs
- Directed calls to appropriate individuals and departments
- Adjusted meeting rooms and common spaces to accommodate different building events
- Maintained a clean and organized front desk area
Marketing Archive Intern
Sharon Lynne Wilson Center for the Arts
Brookfield, WI
01.2020 - 04.2020
- Organized digital copies of photos to streamline marketing content creation
- Researched event ideas for 20th anniversary year
- Collaborated with members of the marketing team and external departments
Administrative Assistant Intern
Ahlstrom Munksjo
Kaukauna, WI
05.2019 - 08.2019
- Organized and scheduled meetings and events
- Created and sent daily internal newsletter
- Assisted the Human Resources department on recruiting development
- Communicated with numerous management teams on a daily basis
- Assisted in coordinating employee engagement activities and programs
Cashier & Retail Associate
Schroeder's Flowers
Green Bay, WI
10.2016 - 06.2019
- Provided excellent customer service to cultivate loyalty and satisfaction
- Answered calls, addressed customer inquiries, solved problems by providing new information
- Collaborated with customers and coworkers on design elements for plant and flower orders
- Generated brand awareness and positive product impressions to increase sales
Education
Bachelor of Science -
Carroll University
Waukesha, WISkills
- Adobe Creative Suite
- Microsoft Office Suite
- Social Media Channels
- WordPress
- ActiveCampaign, Constant Contact
- Brand development and awareness
- Social media content creation
- Writing & editing
- Ability to learn new programs & applications quickly
- Collaboration and team work
- Time management
- Organization
Timeline
Graphic Designer
Geneva Lakes Family YMCA
09.2022 - Current
Lead Graphic Designer
MR Vinyl Graphics & Apparel
04.2022 - Current
K9 Marketing Specialist
Think Pawsitive Dog Training
07.2021 - 03.2022
Marketing & Design Intern
Wisconsin Philanthropy Network
09.2020 - 05.2021
Marketing Archive Intern
Sharon Lynne Wilson Center for the Arts
01.2020 - 04.2020
Administrative Assistant Intern
Ahlstrom Munksjo
05.2019 - 08.2019
Front Desk Associate & Building Manager
Carroll University
08.2017 - 05.2021
Cashier & Retail Associate
Schroeder's Flowers
10.2016 - 06.2019
Bachelor of Science -
Carroll University
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