Hannah Serba
Thompson's Station,TN
Summary
Performance-oriented Executive Sales Leader with a proven track record of achievement spanning over a 22-year career. Recognized as a tenacious Director of Franchise Development at Goddard Systems, one of the top tiers of Early Education and development Nationwide. Adept at driving strategic growth and profitability through a strategic and analytical approach. Instrumental in converting non-Goddard schools nationwide into thriving Goddard franchises, while also managing all Legacy and transfers for the organization. Boasts extensive commercial real estate experience with negotiations with Brokers Nationwide. Skilled in identifying and capitalizing on emerging market trends and revenue opportunities, resulting in consistent business expansion and increased profitability. Dynamic Sales Executive boasting 16 years of experience delivering exceptional customer service and driving revenue growth. Proficient in leveraging sales technologies, software, and CRM data to identify, analyze, and capitalize on leads, opportunities, and sales funnels. Known for personable communication style and a steadfast commitment to exceeding client expectations.
Overview
20
20
years of professional experience
Work History
Acquisition Sales Manager
Goddard Systems, LLC
05.2023 - Current
- In 2023, I was honored to receive the prestigious Rising Star Award Nationwide for my outstanding contributions to Goddard Systems. This accolade was a recognition of my exceptional performance, dedication, and significant impact on the organization's success. Through my hard work, innovative initiatives, and unwavering commitment to excellence, I demonstrated my potential as a rising leader within the company, earning the respect and admiration of my colleagues and superiors.
- Handle all Legacy and transfer resales nationwide for Goddard Systems.
- Serve as Sales Manager leading the conversion and acquisition process nationwide for Goddard Systems:
- Negotiate letters of intent and escalation percentages for lease opportunities.
- Conduct market analysis and research comparable properties within proximity to ensure optimal investment deals.
- Negotiate purchase sales agreements for franchisees.
- Possess nearly a decade of experience in commercial real estate nationwide, establishing a robust network of brokers who provide daily opportunities for conversions.
- Solely spearhead acquisition growth and conversion opportunities within Goddard Systems.
- Increased franchise sales by developing and implementing effective marketing strategies.
- Developed strong relationships with prospective franchisees, leading to successful long-term partnerships Nationwide
- Organized and attended trade shows to represent the brand and generate leads for new franchise opportunities.
Director Of Franchise Development
IWG, Regus
08.2022 - 08.2023
- Responsible for franchise growth for North America
- Sound knowledge of National markets
- Determined business partnership requirement's
- Identifies multi unite franchise partners while adhering to federal regulation polices, and procedures
- Created successful sales KPI and conversions for goals to be obtained
- Applied data analytics and automation to team productivity to refocus energy on high-yield lead sources
- Daily collaboration with directors to share best strategies and practices.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Analyzed data and developed actionable recommendations to drive growth.
- Provided ongoing coaching and motivation to franchisees and management by remaining in contact through use of video conferencing and other available technology.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Director Of Sales
Jump Crew
10.2021 - 08.2022
- Orchestrates and executes high-level strategic sales targets with precision and efficiency.
- Implements industry-specific best practices and standards to optimize sales performance and market penetration.
- Demonstrates a proven track record of driving sales leadership by delivering a remarkable 45% increase in ROI during the first quarter.
- Elevated company profitability while simultaneously enhancing performance metrics across all key performance indicators.
- Monitors competitor activities closely, conducts in-depth analysis of their strategies, and leverages findings to inform proactive business decisions.
- Identifies and assesses business partnership requirements, fostering strategic alliances to drive mutual growth and success.
- Facilitates seamless onboarding and training processes, ensuring team members are equipped with the necessary skills and knowledge to excel in their roles.
- Manages daily pipeline activities and conducts revenue forecasting initiatives, resulting in an impressive 25% increase in sales during the first quarter.
- Develops comprehensive sales strategies based on thorough research of consumer buying trends and prevailing market conditions.
- Collaborates closely with the advertising department to align advertising messages with retail incentives, ensuring consistency and synergy across all marketing channels.
Area Sales Franchise Sales Manager
IWG, Regus
11.2019 - 04.2021
- Managed sales teams across diverse markets, including Colorado, Arkansas, and Oklahoma, driving performance and achieving sales targets.
- Spearheaded the establishment and management of commercial real estate office facilities in remote areas, optimizing operational efficiency and market presence.
- Formed strategic partnerships with leading brokerage firms to enhance sales revenue and foster relationships on a global scale.
- Diligently addressed unique and recurring customer complaints, cultivating loyalty and streamlining operations to ensure customer satisfaction.
- Successfully led a sales region, achieving a remarkable 60% increase in sales while boosting team morale through effective leadership and motivation.
- Negotiated commercial real estate leasing terms nationwide with landlords, ensuring favorable agreements and optimizing cost-effectiveness for the organization.
- Played a pivotal role in franchise sales and management growth, leveraging expertise in market analysis and strategic planning to identify opportunities and drive expansion initiatives.
- Developed and implemented coaching strategies to empower sales teams, fostering skill development and promoting a culture of continuous improvement and success.
Sales Manager
Waste management
06.2009 - 10.2019
- Employed a dynamic blend of strategic planning and consultative selling techniques to drive substantial revenue growth with existing clients and prospects.
- Demonstrated proficiency in managing the Salesforce CRM platform, utilizing its functionalities to streamline sales operations, track leads, and enhance overall customer relationship management.
- Skillfully balanced the management of existing accounts with the cultivation of new client relationships, consistently exceeding predetermined sales targets and revenue goals.
- Implemented comprehensive retention strategies that effectively bolstered customer loyalty and satisfaction, resulting in notable increases in retention rates.
- Proactively identified and capitalized on lucrative revenue opportunities, leveraging strong negotiation skills to secure new business and expand market presence.
- Recognized as a quarterly recipient of the esteemed Emerald Circle Award, a testament to consistent excellence and outstanding performance in sales and revenue generation.
Vice President of Operations
Paradise Waste Services
07.2004 - 05.2009
- Established and cultivated a high-performing talent acquisition team renowned for sourcing top-tier professionals.
- Engineered the expansion of the sales organization from a compact team of 4 individuals to a formidable force of 45, driving exponential revenue growth and market expansion.
- Pioneered the implementation of cutting-edge digital marketing strategies, propelling the organization to the forefront of the industry and establishing a formidable brand presence.
- Forged strategic partnerships and cultivated relationships with key stakeholders to fuel business development initiatives and drive sustainable growth.
- Capitalized on extensive professional networks and industry expertise to foster enduring client relationships and enhance brand reputation.
- Exemplified a commitment to meeting stringent deadlines and enforcing rigorous budgetary controls, ensuring optimal resource allocation and cost efficiency.
- Orchestrated the seamless integration of the organization into a larger acquisition, leveraging synergies and maximizing operational efficiency.
- Held accountable for overseeing and managing all operational aspects of the organization, ensuring adherence to best practices and regulatory standards.
- Implemented comprehensive metrics and analytics frameworks to gauge performance and drive strategic decision-making, resulting in scalable growth and enhanced operational efficiency.
- Directly managed Profit and Loss (P&L) responsibilities, optimizing financial performance and driving bottom-line results through strategic initiatives and cost-effective measures.
Education
Associate of Arts - Nursing
Bucks County Community College
Newtown, PA2009
Business Management -
Colorado Community College
Vail2006
Skills
- - Strong Knowledge of Established Sales Methodologies: Possesses deep understanding and application of established sales methodologies, honed through years of experience in driving franchise growth and development
- - High Levels of Sales Negotiation: Leveraged extensive experience in negotiating commercial real estate opportunities nationwide, with a focus on franchise expansion and development
- - Accountability for Achievement of Consistent, Measurable Results: Holds a proven track record of accountability for consistently delivering measurable results, especially in franchise growth and development initiatives
- - Strong Communication: Demonstrates strong communication skills, vital in conveying franchise growth and development strategies and objectives to internal and external stakeholders
- - Interdepartmental Collaboration: Collaborates effectively across departments, leveraging franchise growth and development insights to achieve organizational goals and objectives
- - Client Base Retention: Maintains strong client relationships, ensuring long-term loyalty and retention, integral to successful franchise growth and development efforts
- - Business Analytics: Applies advanced business analytics skills to inform franchise growth and development strategies, driving data-driven decision-making and optimization
- - Closing Techniques: Applies proven closing techniques, tailored to the unique challenges and opportunities within franchise growth and development initiatives
- - Salesforce Software: Utilizes Salesforce software expertise to enhance sales pipeline management and customer relationship management specifically within the context of franchise growth and development
- - Pipeline Development: Demonstrates proficiency in pipeline development strategies, instrumental in driving consistent franchise growth and development outcomes
- - Sales Statistics Analysis: Analyzes sales statistics and performance metrics, leveraging insights to inform franchise growth and development strategies and initiatives
- - Operating Procedures and Policies: Ensures compliance with operating procedures and policies, vital in maintaining efficiency and effectiveness in franchise growth and development efforts
- - Networking Events: Actively participates in networking events to foster connections and collaborations within the franchise growth and development community
Accomplishments
Led nationwide franchise growth and development efforts, overseeing the successful acquisition and integration of multiple schools into the network. Recognized with the 2023 Rising Star Award for outstanding contributions to Goddard Systems LLC. Additionally, facilitated the transfer and resale of 25 schools in the past year through the Legacy program, while continuing to drive the growth of acquisition initiatives nationwide.
Firefighter/EMT
Firefighter/EMT for over 10 years
Timeline
Acquisition Sales Manager
Goddard Systems, LLC
05.2023 - Current
Director Of Franchise Development
IWG, Regus
08.2022 - 08.2023
Director Of Sales
Jump Crew
10.2021 - 08.2022
Area Sales Franchise Sales Manager
IWG, Regus
11.2019 - 04.2021
Sales Manager
Waste management
06.2009 - 10.2019
Vice President of Operations
Paradise Waste Services
07.2004 - 05.2009
Associate of Arts - Nursing
Bucks County Community College
Business Management -
Colorado Community College
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