Hannah Shaffer
Summary
At Medtronic Neurovascular, I spearheaded marketing campaigns that significantly enhanced brand visibility and customer engagement. Leveraging skills in digital marketing and relationship building, I led cross-functional teams to streamline processes and implement automation, resulting in improved collaboration and efficiency. My expertise in CRM management and project management drove substantial business growth and fostered a culture of continuous learning and innovation. Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
12
12
years of professional experience
Work History
Marketing Specialist
Medtronic Neurovascular
05.2012 - 09.2024
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Onboarded new team members and coached personnel in marketing tasks.
- Managed customer feedback channels, improving product offerings and customer satisfaction.
- Negotiated with vendors for marketing materials and services, optimizing budget allocation and ROI.
- Facilitated workshops and training sessions for marketing staff, enhancing team skills and performance.
- Coordinated with cross-functional teams to ensure alignment of marketing objectives with overall business goals.
- Updated and maintained marketing databases, ensuring accuracy and compliance with data protection regulations.
- Established and managed relationships with external data providers and research vendors.
- Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Streamlined digital marketing processes by introducing automation tools, saving time and resources.
- Enhanced online customer experience by optimizing website design and functionality, which led to increased user satisfaction.
- Negotiated with vendors and service providers for cost-effective solutions, improving marketing efficiency.
- Educated team members on latest digital marketing trends and technologies, fostering culture of continuous learning.
- Developed and executed targeted email marketing campaigns to enhance customer engagement and retention.
- Created compelling content for various digital channels, enhancing engagement and encouraging shares.
- Created customized marketing materials to increase product awareness.
- Promoted a culture of collaboration within the team that fostered greater creativity in designing effective Salesforce solutions for clients.
- Reduced manual efforts and increased efficiency through automation of key business processes using Salesforce tools.
- Customized Salesforce reports and dashboards, providing actionable insights that drove strategic business decisions.
- Supported organization-wide change management initiatives pertaining to the adoption of new features or enhancements within the Salesforce platform.
Education
MBA - Marketing
Westcliff University
Irvine, CA01.2019
BBA - Business Administration
Westcliff University
Irvine, CA06.2017
Medical Assistant - Medical Assistant
Corinthians College
Anaheim10.2012
Skills
- Digital Marketing
- Customer research
- CRM Management
- Business Development
- Sales expertise
- Time Management
- Campaign Management
- Project Management
- Direct Mail Campaigns
- Branding
- Business negotiations
- Database Management
- Vendor Relations
- Email Marketing
- Customer Service
- Relationship Building
Languages
English
Full Professional
Spanish
Professional Working
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkWork Location
RemoteImportant To Me
Work-life balanceFlexible work hoursPersonal development programsHealthcare benefitsWork from home optionPaid time off401k matchguitar
I recently started learning the electric guitar and I love it! Self-taught musician.
Timeline
Marketing Specialist
Medtronic Neurovascular
05.2012 - 09.2024
MBA - Marketing
Westcliff University
BBA - Business Administration
Westcliff University
Medical Assistant - Medical Assistant
Corinthians College
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