Years of experience
Hannah Silva
Olney,MD
Summary
Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 1.5 years of professional marketing experience and over 3 years of self-employed experience to take on dynamic new role. Collaborative and driven and has a strong desire to learn and grow.
Overview
3
3
1
1
Certificate
Work History
Marketing Specialist and Email Marketing Strategist
FL4K
, Remote
03.2021 - Current
- Manage and operate all marketing plans, projects, and tactics to promote FL4K's B2B SaaS subscription and take it in a strategic direction to increase awareness and sales
- Increased overall email engagement rate by 31% while improving free trial sign-ups, website traffic, and other revenue-driving activities by implementing email marketing strategies and best practices such as A/B testing, segmentation, and list cleansing.
- Prioritize lead nurturing and analyze campaign performance to decrease opt-out rate to under 0.001%, and increase open rate and click rate by 10% and 0.75%, respectively.
- Develop and manage day-to-day email operations, including CRM integration, campaign and workflow automation setup, data analysis and improvement, copywriting, audience segmentation, and marketing automation.
- Collaborate with designs, sales, and tech teams; and engage with contacts and qualified leads through digital communications to establish and maintain relationships.
My Personal Art Business
HMS Fine Art
Olney, MD
08.2019 - Current
- Ran social media campaign targeting warm and cold traffic, tripling email list and increasing sales.
- In the first month of founding HMS Fine Art, set up two-week marketing campaign to launch first collection of paintings, increasing email subscribers by 100% and selling all but one painting within first three weeks.
- Set up and executed regular email marketing strategy and campaigns and weekly newsletters utilizing A/B testing and drip campaigns to warm potential customers.
- Continually stay up-to-date on digital and email marketing trends and new trainings.
Education
Bachelor’s degree - Marketing
University of Maryland Global Campus
Largo, MD12.2020
Associate of Arts - Business Administration
Montgomery College
Rockville, MD12.2018
Skills
- Marketing Analytics
- Data Visualization and Analysis
- Campaign Implementation and Evaluation
- Audience Segmentation
- A/B Testing
- Knowledge of Industry Standards
- Customer Engagement Strategies
- Communication Skills
- Critical Thinking and Problem Solving Skills
- Project Management Skills
- Marketing Automation Software
- Writing/Grammar
Technical Skills
- Keap (Infusionsoft)
- Mailchimp
- GSuite
- Google Analytics
- Microsoft
- Hubspot
- ContentCal
- Plann
- Wordpress
Certification
- Email Marketing Certification, HubSpot - 2022
- Keap (Infusionsoft) Training - March 2021-Present
- Facebook Marketing Training, Meta Blueprint - 2022
- Instagram Marketing Training, Meta Blueprint - 2022
- LinkedIn Marketing Training, LinkedIn - 2022
Timeline
Marketing Specialist and Email Marketing Strategist
FL4K
03.2021 - Current
My Personal Art Business
HMS Fine Art
08.2019 - Current
Bachelor’s degree - Marketing
University of Maryland Global Campus
Associate of Arts - Business Administration
Montgomery College
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