Hannah Sommerville

• Developed AKASA's social media program by creating and implementing a corporate strategy that has resulted in a more than 100% YOY increase in impressions and engagements and is consistently a top driver of corporate website traffic.
• Built AKASA's paid social program, including management of an external agency. In the first 60-days this program was performing 2.5X more efficiently than LinkedIn benchmarks.
• Responsible for daily management of AKASA social media channels, including monitoring and community engagement.
• Created two executive social media strategy to further position AKASA co-founders as thought leaders in the healthcare revenue cycle space.
• Built out employee advocacy program, including sales enablement social media training.
• Created and managed reporting for the Corporate Communications team. This includes working with marketing functions to ensure all Corp Comm content is properly linked and tracked through our MarTech tools like HubSpot and Google Analytics.

• Revamped Parexel's social strategy resulting in a 4% increase in engagement in the first 60 days.
• Oversee implementation of social strategy, including the management of social media agency, John Kelly Foster.
• Developed external communications reporting structure including identifying KPIs, reporting cadence, and implementation of a social and media monitoring vendor.
• Launched and continued management of social ambassador media program via PostBeyond. In the first 60 days, the program achieved record-setting success including a 73% adoption rate and nearly $250K in potential earned media value.
• Created a social media advocacy program for a broader employee base including a resource center for social best practices. In June, the social hub was the most visited page on the intranet.
• Co-manage development and roll-out of new company newsroom.
• Align and collaborate with marketing to build out social plans aligned to brand priority areas for the remainder of the year.

• Co-managed Premier's external digital communication strategy.
• Owned and managed Premier's organic social media channels including strategy, content creation, and analytics.
• Implemented a new corporate social strategy in January of 2020, which led to a 36% in engagement and a 20% increase in followers in the first 6 months.
• Managed Premier CEO social media. This included the implementation of a social strategy which resulted in a 63% increase in KPIs from the same period a year ago.
• Created and implemented a scalable executive social media plan for three members of the executive leadership team.
• Developed an employee social media resource community, including a recorded social media training, how-to documents, and a repository of graphics and messaging for employees to leverage. The program led to a 43% increase in employee engagement from the same time period the previous year.
• Partnered with Marketing to ensure organic and paid social strategies were aligned.
• Drafted and managed approvals for all corporate and executive award nominations.
• Managed press release distributions through Business Wire.
• Maintained and managed the corporate newsroom, which was the most viewed section of the website outside of the homepage. In FY20, page traffic increased 22% and time on page increased 34%.
• Aggregated and analyzed KPI's for all digital communication channels to help inform and guide digital strategy efforts. This included the blog, newsroom, relevant microsites, social media, sponsored content, and news clips.
• Partnered with Marketing Operations to understand PR attributable lead generation and impact on marketing pipeline.

• Managed company social media channels including day-to-day responsibilities.
• Managed national media buy totaling $260k across three industry publications.
• Drafted all corporate award nominations.
• Supported Premier subject matter experts at local interviews and corporate or industry events.
• Helped update and maintain media briefing books.
• Drafted and managed approvals on all new deal corporate press releases.
• Managed IR press announcements, including financial disclosure form submissions.
• Managed and updated newsroom on Premier's corporate website.
• Monitored and aggregated analytics on all media coverage including social media, earned media, sponsored content, and website engagement.

• Drafted and created social media content for company social channels resulting in a 14% increase in engagement over 6 months.
• Managed and maintained relationships with all third-party vendors for the PR team.
• Managed approximately 5 press release distributions per quarter.
• Helped create and maintain a media contact database.
• Created quarterly media reports highlighting press activities including, social media and website analytics, lead generation, and all media coverage.
• Drafted and co-managed more than 30 press kits for members during Premier's annual Breakthroughs Conference.
• Reviewed and approved more than 15 new supplier agreement press releases a month.
• Updated company website with new content including media clips, blogs, press statements, and releases.
• Vetted all media inquires.

Unison Resource Company is a staffing firm specializing in marketing, project management, and recruitment.

• Coordinated logistics and created materials for board meetings, committee meetings, and staff events.
• Daily coordination of a team of 6 including calendar management, domestic and international travel booking, invoicing control, and vendor management.
• Planned three large-scale events per month including accommodations and entertainment for ~100 people.
• Managed SharePoint sites containing data for Lean Manufacturing Initiatives.
• Daily preparation of internal integration materials, including Powerpoint, memos, team roster, etc.