Driven by a passion for operational excellence and a motivational attitude, I spearheaded innovative marketing strategies at Fox Television Studios, significantly enhancing fan engagement and social media presence. My expertise in scheduling coordination and workforce management, honed across roles from SiriusXM to Paradigm Talent Agency, consistently delivers operational efficiency and team empowerment.
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Supported and represented SVP of Digital Products & Platforms and two VP direct reports and their respective teams within Technology Innovation, Engineering and Product Management groups to build technology, websites and apps for Fox television/film/sports brands.
► Worked with internal contractors and external vendors to provide assistance with operational needs and other daily tasks including scheduling meeting logistics (catering, A/V needs), interacting with C-level executives and their staff, keeping internal and external correspondence, processing expense reports, coordinating travel and planning events, all handled with discretion, diplomacy, urgency and poise.
► Supervised the running of the office by maintaining department’s physical space, ordering food, supplies, devices for testing and acting as a liaison to Fox’s commercial strategy, procurement, IT, legal and business development teams.
Provided support to agent maintaining roster of 50+ standup comedian clients
► Operated high-volume desk with tight deadlines and sensitive client information, handled back-end logistics for client tours & served as day-to-day liaison between clients and buyers.
► Processed contracts and managed centralized grid of outstanding contract and deposit information.
Served as sole operational point of contact for both co-owners of digital content studio and TV app development startup.
► Performed all standard admin duties for Founder/CEO and President/CFO; Travel, scheduling, expenses etc.; Keep current and apprise staff of relevant traditional TV business and digital content production/distribution news and competitive partnerships; Arranged logistical preparations for and throughout company’s January 2015 launch.
► Managed closing paperwork with commercial real estate and insurance brokers for purchase of new office building; Oversaw complete move-in and setup of new workspace and maintained operational functionality during building-wide remodel; Selected and purchased all furniture, supplies, facilities & establish vendor relationships.
► Facilitated administrative Accounts Payable matters for CFO and accountant; Monitored overall effectiveness of company’s new accounting infrastructure, identifying operational snags and collaborating with CFO and accountant for improved procedural solutions.
Provided clients customized, actionable recommendations from social media engagement analysis of campaign effectiveness, competitive performance, social growth, audience segmentations etc. Clients include: CBS Entertainment, ABC Entertainment, Warner Bros. TV, Fox Television Studios, 20th Century Fox etc.
Served as sole marketer for television studio within 20th Century Fox Television.
► Oversaw development and execution of marketing materials for all Fox Television Studios’
original series – Burn Notice, White Collar, The Glades, The Killing etc. working in collaboration
with cable network partners such as USA, AMC, FX etc.
► Drove social media marketing initiative, indoctrinating show creators’ and actors’ social media participation; subsequently, the studio’s two top showrunners were named on The Hollywood Reporter’s “15 Show Runners Worth Following On Twitter” list.
► Partnered with networks and media agencies to increase viral presence, fan base and engagement levels during campaign launch and sustain phases.
► Initiated fan engagement programs by repurposing existing assets as “added value” material; worked with Production Department to recover key props, wardrobe pieces, audition tapes, and storyboards to use for online extras, DVD bonus material, and promotional giveaways.
► Instituted biweekly Social Listening and Web Chatter reports for each show, culling online fan
reactions from message boards, TV blogs, iTunes, IMDb and major social media sources.
► Served as studio’s point of contact for distribution and marketing partners; including Fox Home Entertainment’s DVD, Blu-ray, Electronic Sell-Through (EST), streaming groups (iTunes, Xbox, Amazon, Hulu, etc.), International and Syndication.
Joined television studio within Twentieth Century Fox family as Executive Assistant to Head of Programming and quickly earned additional responsibilities as a marketing liaison.
► Modernized company practices; streamlined internal scheduling process for improved administrative organization and executive productivity.
► Enabled better communication and collaboration between the Scripted and Marketing departments, aiding in development of traditional marketing campaign materials, including logos, sizzle reels, and key art exploration.
► Assigned by studio President to represent studio in development of “Our News,” NewsCorp’s internal Social Networking initiative, strategizing with top executives to bolster employee participation.
► Advised web marketing team on alternative promotional mediums, such as podcasts, Alternate Reality Games (ARGs) and fictional micro-sites.
► Created order and accountability by spearheading a tracking grid and internal procedure that kept the entire development slate of up to 50 shows moving forward.
Supported TV agent with high-level administrative duties.