Hannah Stratton
Cleveland
Summary
Detail-oriented Paid Media Specialist with a proven track record, excelling in campaign strategy, execution, and data analysis. Expert in leveraging paid advertising platforms and audience building to drive client growth. Renowned for creative concepting and fostering strong client relationships, consistently delivering impactful results in fast-paced environments.
Overview
5
5
years of professional experience
12
12
Certifications
Work History
Paid Media Specialist & Organic Social Director
Data Genomix
Cleveland
01.2022 - Current
- Assumed accountability and ownership with limited supervision of paid social program performance across a portfolio of 7-8 clients concurrently (cycling through 12 total accounts).
- Responsible for end-to-end program strategy, execution, and reporting for full-funnel campaigns across Meta, TikTok, and other social platforms.
- Cultivated strong working relationships by communicating with clients (via email and phone) with minimal oversight.
- Proactively tracked and reported on campaign results, performed daily analytics review, and participated in weekly client calls to lead strategic discussions.
- Effectively prioritized efforts daily to focus on maximizing performance and delivering the most important client growth objectives.
- Single-handedly led and managed the entire Organic Social department for nearly two years (starting late 2023), overseeing efforts for 6 external client brands and all internal agency channels.
- Owned all aspects of organic content, including creating social media strategies, designing graphics/creative, copywriting, and storytelling.
- Managed content planning and workflow, demonstrating the ability to clearly and comfortably delegate routine tasks like content scheduling and review.
- Proactively educates self on industry findings and leveraged leadership experience to train new internal stakeholders (implied mentorship).
Content Creator
TikTok
01.2021 - Current
- Developed engaging content for various digital platforms and social media channels.
- Collaborated with brands to create visually appealing multimedia projects.
- Utilized analytics tools to assess audience engagement and improve content effectiveness.
- Developed creative concepts and strategies for content creation that aligned with brand goals.
- Researched industry trends to inform content creation and strategy decisions.
- Edited and proofread written materials for clarity and consistency.
VP of Recruitment
Chi Omega Fraternity
- Created a marketing plan for the entire year and delegated tasks to current members.
- Conducted interviews to assess candidate compatibility with fraternity values and culture.
- Organized recruitment events to engage potential new members and promote opportunities.
- Trained volunteers on effective recruitment techniques and best practices.
- Managed applicant tracking system for streamlining candidate evaluation processes.
- Facilitated workshops on diversity and inclusion in recruitment efforts.
Education
Master of Business Administration - Marketing Focus
The University of Toledo
Toledo, OH12-2023
Bachelor of Business Administration - Marketing (Digital Preferred)
The University of Toledo
Toledo, OH05.2022
Skills
- Paid Advertising Platforms (Meta, Google, TikTok, LinkedIn, Twitter/X, Snapchat, Reddit, Programmatic (CTV, Display, Native, Audio)
- Data Analysis & Reporting (Google Analytics 4)
- Audience Building (Meta, L2, Placerai)
- Conversion Tracking (GA4, Meta cAPI)
- Creative Concepting
- Copywriting & Storytelling
- Media planning
- Campaign strategy
Relevant Experience Leadership
Chi Omega Fraternity, Head of Recruitment:
- Created a marketing plan for the entire year and delegated tasks to current members.
- Conducted interviews to assess candidate compatibility with fraternity values and culture.
- Organized recruitment events to engage potential new members and promote opportunities.
- Trained volunteers on effective recruitment techniques and best practices.
- Managed applicant tracking system for streamlining candidate evaluation processes.
- Facilitated workshops on diversity and inclusion in recruitment efforts.
See suggestions
Technical Expertise
Meta (Facebook, Instagram, Messenger, WhatsApp, Audience Network), LinkedIn, TikTok, Snapchat, Reddit, Twitter/X, Proficient in Google Analytics 4 for data analysis and reporting; experienced with advanced audience building using tools like L2 and Placer.Ai., Creative Concepting, Copywriting, Storytelling, Conversion Tracking, Client Reporting, Delegation
Certification
Meta Certified Digital Marketing Associate
Timeline
Paid Media Specialist & Organic Social Director
Data Genomix
01.2022 - Current
Content Creator
TikTok
01.2021 - Current
VP of Recruitment
Chi Omega Fraternity
Master of Business Administration - Marketing Focus
The University of Toledo
Bachelor of Business Administration - Marketing (Digital Preferred)
The University of Toledo