Hannah Stratton

Digital Media Specialist | June 2022 – May 2026

• Orchestrated complex omnichannel media strategies across Google Ads, Meta, and Programmatic platforms, ensuring a unified brand voice and optimized budget allocation across the entire marketing funnel.
• Acted as day-to-day lead for 8+ integrated accounts, managing full-funnel social strategy, implementation, and in-platform media buying across Meta, LinkedIn, and Google to exceed client KPIs, maintaining expert-level execution in keyword strategy, analysis, and audience layering.
• Leveraged Programmatic (CTV, Native, Display) and Paid Social to build top-of-funnel awareness that directly feeds Search remarketing lists, increasing overall account ROI.
• Drove technical QA and implementation across all platforms, including Meta Pixel/CAPI, Google Tag Manager, and Programmatic tracking pixels to ensure data integrity.
• Created executive-level reporting decks and led monthly reviews, translating business objectives into tangible media optimizations and scaling strategies for stakeholders, and executed technical optimizations across Paid Search, Social, and Programmatic channels.
• Trained and mentored junior staff on the nuances of multi-platform management, including the specific reporting requirements for Search vs. the creative-led requirements of Social/Programmatic.

Director of Organic Social | January 2023 – May 2026

• Architected the Organic Social Department, implementing SOPs and project management frameworks that ensured 100% on-time delivery across a multi-brand portfolio. Acted as a Subject Maer Expert (SME) to align organic content with performance marketing goals, driving integrated results below target costs.
• Developed comprehensive organic roadmaps designed to specifically complement Paid Search and Social initiatives, ensuring a unified brand presence across the entire marketing funnel.
• Directed all storytelling and high-stakes copywriting, maintaining a cohesive brand voice across social platforms and search-intent landing pages to increase brand recall and trust
• Acted as the primary subject maer expert (SME) for organic growth, presenting monthly performance insights to stakeholders and aligning social efforts with broader business goals.

• Developed engaging content for various digital platforms and social media channels.
• Collaborated with brands to create visually appealing multimedia projects.
• Utilized analytics tools to assess audience engagement and improve content effectiveness.
• Developed creative concepts and strategies for content creation that aligned with brand goals.
• Researched industry trends to inform content creation and strategy decisions.
• Edited and proofread written materials for clarity and consistency.

• Created a marketing plan for the entire year and delegated tasks to current members.
• Conducted interviews to assess candidate compatibility with fraternity values and culture.
• Organized recruitment events to engage potential new members and promote opportunities.
• Trained volunteers on effective recruitment techniques and best practices.
• Managed applicant tracking system for streamlining candidate evaluation processes.
• Facilitated workshops on diversity and inclusion in recruitment efforts.