Hannah Swanson
Orland Park,IL
Overview
4
4
years of professional experience
Work History
Digital PR Executive
Fractl Content Marketing
11.2021 - Current
- Managed all Digital PR-related communication for 7 clients, leading campaign reporting discussions and relevant client meetings
- Earned over 150 high-authority links for clients with publications such as CNBC, Forbes, New York Post, and more
- Implemented highly targeted, personalized, and effective pitch strategies that result in relationship-building with leading publishers
- Guided creative process through critical campaign evaluation and feedback ensuring high levels of promotional viability
Public Relations Intern
Zapwater Communications
06.2021 - 08.2021
- Regularly communicated with influencers on behalf of clients.
- Built media kits in support of specific strategic initiatives.
- Monitored media coverage on behalf of clients across United States.
- Provided administrative support to senior team members.
Development Intern
ALS Association Rocky Mountain Chapter
05.2020 - 10.2020
- Planned and organized virtual fundraiser event with more than 20 vendors and 100 attendees.
- Created social media posts to drive virtual fundraising efforts during COVID-19 pandemic.
Media Relations Intern
The Walton Group Inc. Marketing And Media Relation
05.2020 - 08.2020
- Wrote and distributed press releases for clients which were published in over 10 traditional media outlets.
- Helped plan and execute 4 client and company events.
- Maintained proactive media relations program by distributing news releases for placement, building strong relationships, and monitoring all forms of media.
Education
Bachelor of Arts - Public Relations
Brigham Young University
Provo, UT12.2021
Minor - Business
Brigham Young University
Provo, UT08.2021
Skills
- Skilled writer
- Creative problem solving
- Social media proficiency
- Experienced in conducting and analyzing qualitative and quantitative research
- Strategy implementation
Timeline
Digital PR Executive
Fractl Content Marketing
11.2021 - Current
Public Relations Intern
Zapwater Communications
06.2021 - 08.2021
Development Intern
ALS Association Rocky Mountain Chapter
05.2020 - 10.2020
Media Relations Intern
The Walton Group Inc. Marketing And Media Relation
05.2020 - 08.2020
Bachelor of Arts - Public Relations
Brigham Young University
Minor - Business
Brigham Young University
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