HANNAH WALSH
Chicago,IL
Summary
Proactive and achievement-oriented Social Media Marketer bringing 11 years of marketing and leadership experience with special emphasis on sales strategy and sponsorship development. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
10
10
years of professional experience
Work History
Digital Sales Development
WARNER BROS DISCOVERY
10.2023 - Current
- Develop and implement sales strategies to generate leads, qualify prospects, and drive pipeline growth
- Collaborate with cross-functional teams like Sales, Marketing, Customer Success, and Programming to optimize lead generation processes and campaigns
- Set clear performance expectations, track team metrics, and provide regular performance feedback to drive improvement
- Utilize CRM and sales enablement tools to track leads, monitor team activity, and analyze performance metrics
- Stay updated on industry trends, competitive landscape, and market conditions to inform strategy.
- Streamlined internal processes through introduction of new project management tools and techniques.
- Evaluated performance of digital marketing initiatives, making data-driven recommendations for future improvements and optimizations.
Paid Social Consultant
JUST WOMEN’S SPORTS
12.2023 - Current
- Develop and implement paid social media strategies to achieve marketing objectives and drive business goals
- Manage advertising budgets across various social media platforms (e.g., Facebook, Instagram, TikTok, YouTube) to optimize ROI and maximize performance
- Client goals in cost efficient ways - .80 to .16 cost per lead
- Create, launch, and monitor paid social media campaigns, including ad creative, targeting, bidding, and scheduling
- Conduct audience research and segmentation to identify target demographics and optimize ad targeting
- Monitor key performance metrics (e.g., CTR, CPC, CPA, ROAS) and analyze campaign data to identify trends, insights, and opportunities for optimization
- A/B test ad creatives, audience segments, and campaign parameters to continually improve campaign performance and effectiveness.
Social Revenue and Strategy Manager
BLEACHER REPORT
09.2021 - 10.2023
- Lead social monetization strategy for 8 publishers across all platforms
- Created strategic sponsorship programs including ideation, productization, and launch of new opportunities
- Developed go-to-market strategy and created product marketing materials
- Lead internal training and rollout of new sponsorship opportunities
- Collaborate with internal teams including marketing, sales, and creative to ensure seamless execution of sponsorships across all platforms
- Analyze industry pricing to set rate cards and enforce pricing strategy to maximize profit.
- Managed strategic partnerships with external vendors, ensuring successful project delivery within time and budget constraints.
Social Media Marketing Consultant
BLUR AESTHETICS
02.2019 - 01.2023
- Developed social strategies to deliver new clients, engage followers, and amplify business initiatives to increase revenue
- Created and managed social content calendar, including promotions, partnerships, and content planning
- Analyze performance metrics to measure effectiveness of social content and provide actionable insights for optimization.
- Generated leads for sales teams through targeted advertising and strategic partnerships on social platforms.
- Educated clients on importance of cohesive digital marketing strategy that includes both organic growth tactics and paid advertising methods.
- Developed creative visual content, including graphics and videos, to enhance online presence and attract new followers.
- Analyzed performance metrics to identify areas for improvement and adjust marketing tactics accordingly.
Paid Social Media Manager
WARNER MEDIA
02.2019 - 01.2021
- Managed $22M+ in social revenue in 2020 for Bleacher Report and Turner Sports
- Developed and executed end-to-end data-driven campaigns, starting with content and audience insights, activation, reporting, post-campaign analytics, and client management
- Used social analytics and native tools to conduct deep-dive analyses of audiences, content, and social platforms to develop insights that inform creative development
- A/B tested social content to improve overall performance of social video content
- Delivered 2x increased engagement and completion rates, and $1.26 lower cost per engagement
- Onboard and train new analysts in campaign activation and client management.
Paid Social Media Analyst
WARNER MEDIA
07.2017 - 02.2019
- Managed over $18MM in social revenue for Bleacher Report, NBA, ELEAGUE, TBS, TNT, Adult Swim, Conan O’Brien and CNN
- Utilized responsible media mix, audience insights tools, and historical performance knowledge to ensure campaigns delivered on budget, hit guarantees, and drove strong engagement
- Lead tracking, tagging, and targeting discussions with clients to develop strategies that efficiently reach the right audience, on the right platform and at the right time.
- Recommended process improvements to continually identify, analyze and fix constraints and challenges.
- Assisted in decision-making processes by presenting accurate, data-driven recommendations to stakeholders.
Content Partnership Coordinator
WARNER MEDIA
08.2014 - 07.2017
- Leveraged WarnerMedia programming, talent, and assets to create branded content and contextually relevant sponsorships to achieve advertiser goals and drive incremental revenue for WarnerMedia’s Ad Sales team
- Developed custom and turnkey content sponsorships that strategically support advertiser objectives
- Designed and created sales materials including pitch decks and go-to-market collateral
- Collaborated with internal groups, including networks, production teams, ad sales, and research to formulate messaging and strategy being presented to clients.
- Served as liaison between internal teams and partners, facilitating successful cooperation on joint projects.
- Resolved conflicts between company policies and partnerships'' goals effectively while balancing both parties'' interests.
- Developed targeted marketing campaigns for partnered products or services, increasing brand visibility and revenue growth.
Ad Sales Assistant
WARNER MEDIA
05.2014 - 08.2015
- Managed TV & Digital campaigns for multiple accounts
- Established strong network of contacts at agency level while providing innovative solutions to their requests, ensuring positive experiences for all
- Assisted clients in making informed decisions by offering detailed product knowledge and comparisons.
- Kept up-to-date records of daily sales activities, monitoring progress towards individual goals.
- Trained new hires on company policies, procedures, sales tactics helping them integrate seamlessly into the team.
Education
Bachelor of Arts - Public Relations
UNIVERSITY OF WISCONSIN - EAU CLAIRE
Eau Claire, WI01.2013
Skills
- Content & Data Analytics
- Media Strategy & Planning
- Digital Marketing Budgeting
- Operational Efficiency
- Strategic Partnerships
- Social Media and Promotions
Timeline
Paid Social Consultant
JUST WOMEN’S SPORTS
12.2023 - Current
Digital Sales Development
WARNER BROS DISCOVERY
10.2023 - Current
Social Revenue and Strategy Manager
BLEACHER REPORT
09.2021 - 10.2023
Social Media Marketing Consultant
BLUR AESTHETICS
02.2019 - 01.2023
Paid Social Media Manager
WARNER MEDIA
02.2019 - 01.2021
Paid Social Media Analyst
WARNER MEDIA
07.2017 - 02.2019
Content Partnership Coordinator
WARNER MEDIA
08.2014 - 07.2017
Ad Sales Assistant
WARNER MEDIA
05.2014 - 08.2015
Bachelor of Arts - Public Relations
UNIVERSITY OF WISCONSIN - EAU CLAIRE
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