Summary
Overview
Work History
Education
Skills
Timeline
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HANNAH WALTON

HANNAH WALTON

Houston,TX

Summary

Creative branding professional with experience in several aspects of agency life. An eye for detail and a passion for crafting stories. Able to understand consumer insights while relating to and embodying each brand voice and attitude authentically.

Overview

7
7
years of professional experience

Work History

Owner

Thee Brave Creative
10.2022 - Current
  • Creative services for small brands that are not ready to make an agency commitment including but not limited to: brand ideation and creation including visual identity, brand story, purpose statements and messaging, brand refresh and redesign, as well as a la carte copy and design needs.
  • Conduct primary and secondary research to better understand customer needs and behaviors.
  • Develop creative presentations, trend reports, kitted assets, and product data sheets.
  • Research market trends to identify customer needs and preferences for strategic planning.
  • Research and identified new opportunities for product and brand development.
  • Conduct market research to identify new opportunities and target markets.

Brand Copywriter

Swagger Agency
07.2018 - Current
  • Write clear, relevant marketing copy to promote client products and services across multiple media channels and content formats.
  • Work collaboratively with creative and client teams to craft copy that adheres to and strengthens the brand identity across all communication channels including video, print, digital, and more.
  • Write advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Create and edit original copy that is accurate, well-researched, and meets project needs.
  • Produce original, creative content for promotional advertisements and marketing materials.
  • Present clients with unique copy options based on overall marketing objectives.

Brand Manager

Swagger Agency
07.2017 - 07.2018
  • Worked with brands such as Shell & Baker Hughes GE managing visual projects both print and video.
  • Worked closely with account service and creative teams to ensure process efficiency.
  • Devised content strategy to effectively engage target audiences.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Brand Marketing Assistant

SPRY Marketing
10.2015 - 07.2017
  • Managed internal and client branding projects including in-kind sponsorships.
  • Served as brand manager for all clients ensuring brand consistency and quality control.
  • Utilized consumer insights and color psychology to contribute to client art direction.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Developed questionnaires and facilitated focus group discussions.
  • Wrote engaging and successful marketing, advertising, and website copy.

Education

Bachelor of Arts - Advertising

Texas Tech University
Lubbock, TX
08.2015

Skills

  • Creative Writing
  • Brand Messaging
  • Story Development
  • Content Curation
  • Idea Brainstorming
  • Critical Thinking

Timeline

Owner

Thee Brave Creative
10.2022 - Current

Brand Copywriter

Swagger Agency
07.2018 - Current

Brand Manager

Swagger Agency
07.2017 - 07.2018

Brand Marketing Assistant

SPRY Marketing
10.2015 - 07.2017

Bachelor of Arts - Advertising

Texas Tech University

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