Hannah Warne Latincsics

Concepts and executes marketing materials for brand campaigns, new product launches, and ongoing global initiatives. Forms strategic partnerships with operations, design, marketing, and legal to ensure cross-functional alignment.

Partnered with C-suite and senior leadership on company-wide rebrand, including vision, mission, values, and tone of voice. Lead writer on website redesign and responsible for overseeing copy production across all internal departments.

Created and managed content company-wide. Defined the brand tone of voice and ensured consistency across all assets including website, paid media, product launches, training materials, and sales tools.

Generated campaign concepts and crafted copy for both national and regional marketing collateral. Strategized and executed the brand blog's editorial calendar and increased subscriptions by 30%, tripled new users, and doubled page views in 6 months.

Crafted copy for 360-degree marketing efforts including emails, landing pages, paid advertising, and social media. Collaborated with art directors, project managers, and the social team to deliver global marketing concepts and collateral.