Hannah Willer
Fort Collins,CO
Summary
Dynamic marketing professional with extensive experience at Smile Doctors, recognized for significantly boosting clinic visibility and patient engagement across multiple states. Successfully achieved a 148% increase in online bookings through strategic event management and community outreach initiatives. Proven track record in collaborative leadership and cultivating strong B2B relationships to drive brand growth. Committed to leveraging expertise in innovative marketing strategies to propel organizational success further.
Overview
5
5
years of professional experience
Work History
Community Relations and Marketing Representative
Smile Doctors
11.2022 - Current
- Spearheaded strategic planning to assist 15 regional clinics across Colorado, Wyoming, and Utah.
- Directed team coordination to optimize the execution of marketing strategies across multiple clinic locations.
- Designed and executed successful annual festivals and extravaganzas that increased exam initiation rates by 12%.
- Increased annual online bookings from 202 to 500 in the first two years representing a 148% yearly rise.
- Concentrated on cultivating B2B relationships with local businesses to boost referral channels, leading to a 14% rise in output and 5% growth in new patients.
- Conducted a strategic analysis of Power BI data to identify and address a decline, tracked 2023 and 2024 trends, and implemented targeted relationship-building strategies with offices, resulting in an increase in dental referrals by 8%.
- Forged a B2B partnership with Waterpik Corporation, increasing non-dental referrals by 10%.
- Developed and implemented comprehensive marketing plans to increase brand visibility and market share.
Shift Lead
Once Upon A Child
Fort Collins, United States
09.2019 - 10.2022
- Led teams, assigned responsibilities, and maintained efficiency in task execution.
- Supervised purchasing and sales activities, ensuring effective transactions.
- Oversaw daily start and end-of-shift tasks such as cash transactions and securing premises.
- Enhanced sales and satisfaction by delivering exceptional support and resolving concerns.
- Trained and guided team members to enhance skills and performance.
Marketing Intern
World Trade Center Denver
Denver, United States
09.2019 - 07.2020
- Crafted social media visuals and text.
- Contributed to the design of promotional materials for marketing projects.
- Facilitated growth of WTC Denver's connections through strategic planning and involvement in networking functions.
- Analyzed theneeds of program participants through detailed meetings.
Education
Bachelor of Business Administration (BBA) - Marketing
Colorado State University
07.2022
Skills
- Collaborative Team Leadership
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Business-to-Business Strategy
- Canva
- Strong Written Communication
- Event Management Expertise
- Excel
- Field Marketing Analytics
- Google Ads
- HootSuite
- Data-Driven Marketing Analysis
- META Business
- Microsoft PowerBI
- Project Management
Websites
Timeline
Community Relations and Marketing Representative
Smile Doctors
11.2022 - Current
Shift Lead
Once Upon A Child
09.2019 - 10.2022
Marketing Intern
World Trade Center Denver
09.2019 - 07.2020
Bachelor of Business Administration (BBA) - Marketing
Colorado State University
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