HANNAH TONI TRUEB

• Served as booked Executive Producer for commercial campaigns for Porsche, Axe, and Campari.
• Produced music videos, fashion films, and short films - resulting in 3 Cannes Film Festival nominations.
• Art directed, styled, or designed sets for 40+ fashion editorials, with 15+ print/digital features (HUF Magazine, Tank Magazine, Revs, Solis, etc.).
• Led creative consulting for foodspring / MaxiNutrition (MARS) for new product launches.
• Supervised creative concepting and rollout for Radical Reality – Gaming Party Bus market entry.
• Managed visual storytelling across international markets, collaborating with artists, designers, and production teams.

• Supported agency growth by shaping strategic offerings, pitch narratives, and positioning for U.S. and European markets.
• Led creative strategy and consulting for brands including SIXT, BMW, AMEX, and Daily Body Coach, with a focus on storytelling, social content, and campaign concepts.
• Partnered with clients on brand direction, content pillars, and campaign frameworks, ensuring alignment across digital, social, and experiential channels.
• Advised on client handling and communication, helping strengthen relationships and streamline creative workflows.
• Collaborated with production and social teams to translate strategy into high-impact content, from hero campaigns to always-on social.

• Launched successful 10-hour live-stream fitness channel during Covid lockdown, attracting 1.5 million daily viewers.
• Executed detailed project planning, defining timelines, goals, budgets, and staffing requirements.
• Collaborated with senior marketing professionals to align activities with creative objectives.
• Led cross-functional teams to enhance brand messaging through asset adaptations and distribution.
• Managed performance of direct reports through goal-setting and regular follow-ups.
• Conducted market research to inform design strategies and strengthen brand positioning.
• Built and led a team of copywriters, art directors, graphic designers, and freelance contributors.

• Successfully launched a 10-hour LIVE-stream fitness channel, attracting 1.5 million daily viewers.
• Directed over 40 international campaigns, engaging millions with substantial budget allocations.
• Developed innovative strategies and managed pitching efforts for new brand initiatives.
• Enhanced operational efficiency through strategic process optimization.
• Ensured cohesive brand messaging by overseeing global asset adaptations.
• Crafted detailed project plans outlining crucial timelines and resources.
• Orchestrated multimedia production schedules to meet deadlines effectively.
• Collaborated with marketing teams to design impactful campaigns meeting objectives.

Brands: Gold's Gym, McFit, John Reed Fitness, Gold's Gym Nutrition, McFit Models, High5, John&Janes, Cyberobics,