Hao Liang
New York,US
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development.
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
1
1
year of professional experience
Work History
Marketing Intern
Tencent
06.2022 - 08.2022
- Participate in marketing strategy and effect analysis, brand research, user research involved in product development/operation.
- Analysis of new business models and innovative Internet applications.
- Assist in content marketing projects for Tencent products.
- Assist the marketing department in the collection of relevant information and business docking.
- Provide young people's insights and perspectives for brand refresh.
- Responsible for collecting competitor case collection.
- Participate in the whole process of marketing plan planning to create a high-quality marketing plan.
- Sorting, analyzing the marketing channels and market strategies of different competing products.
- Analyze the influences and challenges of the market and competing products on the brand itself, and understand the best entry point for brands and products.
Marketing Intern
Chanel
02.2022 - 03.2022
- Through competitive product analysis and market analysis, understand the brand's product line and product requirements, and conduct market research and competitive product analysis based on project needs from time to time.
- Analyze the brand's competitive advantage and lay out the go-to-market plan, and visualize the data and research results.
- Fill out the manual replenishment form and communicate with the warehouse the delivery time according to PM requirements.
- Cooperate with the functional work and division of labor of the marketing department, assist the consumer research group, check the logic of the questionnaire and conduct data analysis on the survey results.
- Market planning and promotion through social media, PR, star matrix, products, assist the team in writing research reports and translation.
- Use the BRIO system to view the inventory and sales at the counter, and analyze the IC to assist the PM in the distribution.
- Responsible for PO&DN creation and follow up the signing process.
Education
Bachelor of Science - Management
University of Connecticut
Storrs, CT05.2023
Master of Science - Applied Analytics
Columbia University
New York, NY12.2024
Skills
- Microsoft Office(Word, Excel, PowerPoint, Access)
- Python
- Tableau
- MS Office
Additional Information
Academic Research
Prospect and Research of Shanghai Caohejing Emerging Technology Development Zone
Research Assistant, 10/2020-11/2020
- Research on the history and policy of Shanghai Caohejing Hi-Tech.
- Site visits and interviews with three internal companies in the Caohejing Development Zone to understand market data for original research, acquisition, processing and visualization, collection and research.
- Analyze the business model and profitability of the electronic information technology industry in Caohejing Development Zone through press release analysis and text.
- In-depth research on the operation mode and future prospects of Caohejing Development Zone with electronic information as its pillar industry.
- Present research results to researchers in writing through charts, graphs, and other visual means.
Famous Chinese Beverage Brands Introduce American Localization Research
Group Research Team Leader, 02/2022-03/2022
- Analyze the history of HEYTEA in China and the reasons for its success through web texts.
- Remotely interviewed company insiders about HEYTEA's overseas development and promotion plans, and participated in providing analysis of mainland beverage brands in New York, Boston and other cities in the northeastern United States.
- Through data and research on the development history of Chinese food and beverages in the United States, analyze feasible publicity methods.
- Through an online questionnaire survey, a free tasting of some HEYTEA beverages was held offline and scoring was used to obtain Americans' preferences for Chinese beverage tastes.
- Write written reports that present research findings in writing through charts, graphs, and other visual means.
Timeline
Marketing Intern
Tencent
06.2022 - 08.2022
Marketing Intern
Chanel
02.2022 - 03.2022
Bachelor of Science - Management
University of Connecticut
Master of Science - Applied Analytics
Columbia University
Similar Profiles
JIARUI SUJIARUI SU
Intern at TencentIntern at Tencent
JIAQI QINJIAQI QIN
Product Planner at TencentProduct Planner at Tencent
HANDIKA PUTRA DHITAYANAHANDIKA PUTRA DHITAYANA
Data Center Operations Technician at TencentData Center Operations Technician at Tencent