HAOFENG ZOU
Redwood City,CA
Summary
As a Senior Staff Software Engineer at Meta, I am dedicated to designing and developing scalable software solutions that power Meta Ads Attribution products. My work has a direct impact on billions of users and thousands of advertisers worldwide, driving business growth and revenue expansion through innovative technology.
Overview
8
8
years of professional experience
Work History
Senior Staff Software Engineer
Meta / Facebook
01.2024 - Current
- Technical lead of a team with 30+ software engineers, driving innovation and excellence in the development of scalable solutions for Ads backend system.
- Developed a privacy-preserved modeled attribution infrastructure via leading v-team across 3 organizations that protected 1.6% Meta revenue from Apple/EU privacy regulations.
- Developed next generation experiment and production attribution eco-systems to enhance product onboarding efficiency and accelerate revenue growth
Staff Software Engineer
Meta / Facebook
02.2022 - 01.2024
- Led a team of 5 engineers and integrated Ads service with high-consistency storage that achieved 99.9% accuracy and significantly optimized advertiser experience.
Software Engineer
Meta / Facebook
07.2018 - 01.2022
- Software engineer of Meta Ads team focusing on system performance optimization;
- Integrated new database technologies into existing systems, reducing CPU/Memory usage by 30% and improving overall system performance.
Software Engineer Intern
Google
05.2017 - 08.2017
- Implemented an approximate quantile tool for Google's library for Youtube, supporting Youtube internal metrics analysis (video views insights) for 100+ internal teams
Education
Master - Computer Science
Carnegie Mellon University
Pittsburgh01.2018
Bachelor of Engineering - Software Engineering
Tsinghua University
Beijing, China01.2016
Skills
- Programming Languages: C, Java
- Cross-org Collaboration
- Effective Oval and Written Communication
- Data-driven Decision Making
- System Performance Optimization
- Team Technical Leadership
Timeline
Senior Staff Software Engineer
Meta / Facebook
01.2024 - Current
Staff Software Engineer
Meta / Facebook
02.2022 - 01.2024
Software Engineer
Meta / Facebook
07.2018 - 01.2022
Software Engineer Intern
Google
05.2017 - 08.2017
Master - Computer Science
Carnegie Mellon University
Bachelor of Engineering - Software Engineering
Tsinghua University
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