HAOHONG ZHOU

Spearheaded on-the-ground reporting for major social events and key affairs including the Legislative Council General Election, China's 15th National Games and Tai Po Fire, undertaking in-depth news interviews, street interviews and exclusive personality interviews.

Executed full content production workflow from topic planning and field interviews to shooting and video editing, demonstrating strong individual work capability and creative storytelling.

Managed daily operations and content updates for social media accounts, enhancing audience engagement and brand visibility.

During my tenure, I created a string of viral content hits, with multiple videos exceeding 1 million views and the highest single video hitting over 27 million views, which significantly boosted the brand's content communication influence.

Received "Best Newcomer" and "Annual Breakthrough Performance" awards for outstanding work, invited to deliver new media training lectures for colleagues and external partners, contributing to industry empowerment and knowledge sharing.

Oversaw end-to-end overseas communication and operations of Phoenix TV’s official platforms, focusing on YouTube. Curated and produced viral video hits with 100,000+ views, significantly boosting overseas brand exposure through higher reach and engagement than regular program content.

Led production of thematic video series for new media platforms on high-profile global events, including 2022 Annual News Review and First Anniversary of the Russia-Ukraine Conflict, while serving as on-camera journalist for live reporting and conducting real-time cross-station linkages for breaking news updates.

Participated in the Department of Current Affairs & Specials of the company. Led the production of “Zoom In”—a flagship daily news program, dedicated to in-depth investigative reporting and analytical commentary on major real-time news hotspots. Orchestrated the end-to-end production workflow, overseeing pre-production interviewee solicitation and exclusive interviews, crafting feature documentary scripts, refining editorial structure, and managing on-set recording, ensuring the high-quality and timely delivery of in-depth news content for the flagship program.

Previously, managed the daily production of “Summary Of Press”, a staple news show of the station: curated the latest, most newsworthy content from mainstream newspapers and collaborated with senior political commentators to deliver incisive news interpretation and analysis. Additionally, spearheaded the daily content operation and maintenance of the program’s multi-platform new media matrix , curating tailored content for each channel to sustain high-frequency audience interaction and boost the program’s digital exposure and fan stickiness.