Haoyu (Cara) Zhu

Supervisor: Elizabeth A. Peet

• Organized and cataloged financial summary presentations for Cornell trustees, enhancing the accessibility of PowerPoint resources for future references.
• Analyzed intercollegiate financial positions, focusing on the correlation between assets, liabilities, and concurrent tuition increases. Presented findings and analysis to the department.

• Conduct market research for air purifiers in the US market as an Assistant to UCI Economics Professor Sarraf.
• Analyze the competition and review industry reports and present insights into market trends.
• Contribute to the development of a business plan, including drafting the introduction, mission statement, and performing a break-even analysis.

• Worked for Sloli Co., Ltd, a Chinese women’s sportswear company, during their initial expansion into international markets.
• Assembled and managed a team of influencers located in North America, Singapore, Australia, and Japan, collaborating with them to develop and execute marketing campaigns.
• Created and managed SLOLI's first-ever English content to support the company's global marketing efforts.
• Developed 25+ communication templates to ensure effective collaboration and streamline processes for future marketing campaigns with influencers.