YEARS OF EXPERIENCE
Versatile professional with a record of working effectively in a variety of environments. Experienced in Fund Accounting, Auditing, Financial analysis, and reporting of financial performance. Skilled in complex accounting operations and systems. Possesses the ability to adapt to a wide range of work situations and deliver quality performance in a timely manner.
YEARS OF EXPERIENCE
How does a Bike share company navigate speedy success?
Business Task
1. How can Cyclistic use digital media to influence casual riders to become members?
2. Why would casual riders buy Cyclistic annual memberships?
3. How do annual members and casual riders use Cyclistic bikes differently?
My Top Three Recommendations
1. Provide price discounts for members when the ride length exceeds a particular duration. And inform casual riders the discount with digital marking tools.
2. Provide price discounts for casual riders on weekdays, especially Thursdays to increase customer adoption leading to annual membership subscriptions.
3. Social media is an effective form of advertisement to increase user adoption. The health benefits of bike riding could be promoted with articles to increase bike usage among commuters and as a source of leisure activity.