Summary
Overview
Work History
Education
Skills
Summertrainingproject
Certificationsandawards
Personal Information
Experience
Hobbies and Interests
Disclaimer
Timeline
Generic
Hariom Dahiya

Hariom Dahiya

Bakersfield,California

Summary

To make a career as a successful sales manager by working in the best business organization. To have complete knowledge about the products of the company so that I can clear all queries of the customer. To be flexible in my work schedule and not be tired if there are hectic travelling schedules.

Sales professional with 12+ years of enriching experience in Channel Sales,General Trade, a go getter with a global mindset and strong quantitative & conceptual abilities and thorough knowledge of Northern Markets.Previously worked with ,PARLE-G , LOREAL INDIA , FERRERO , NIVEA ,LOTUS HERBALS ,Currently working as a AREA SALES MANAGER (WUP&UK) SYSKA LED PVT LTD Perosnal Care Appliances Division Specialties:Retail Management, Coverage Plan,ConsumerService,Marketing,Channel Sales,Product Launch, BTL Activities,SalesPlanning,Effective Beat Scheduling,Modern Trade,General Trade,Instuitions Sales,Hardcore Sales ,Exposure of Hills Area,Rural Market,Urban Market Channel Management, Key Account Management,Business Development , Promotional activities ,Team Handling ,Merchandising,Team Development,StrongRetailing,Range selling SWOT Analysis,CompetitorsAnalysis,Coverage Analysis ,Focus on Weighted Distribution,Business Analysis ,Technical analysis ,New Product Development Planning,Industry Trend

Overview

13
13
years of professional experience

Work History

Area Sales Manager (WUP+UK GT Personal Care Appliances)

SYSKA LED PVT LTD
05.2022 - Current
  • Retail Management, Distribution Network, Channel Sales, General Trade
  • Developed a growth strategy focused both on Business gain and Retail Business penetration higher contribution
  • Conducted research to identify new markets and business opportunities
  • Analyzed existing approaches to the development of business and made changes where appropriate
  • Reviewed Sales records and reports to inform sales strategy
  • Research Market trends and stay on current customer preferences to better lead sales generation
  • Measure and analyze key performance indicators and financial data to guide strategic planning
  • Drive increased revenue and profit to achieve the Company`s ambitious growth
  • Service Control, Inventory Management, Claim resolution, Visibility, Relationship Building with Team Retailers, Wholesalers, Key Account etc
  • SWOT Analysis in Current Geography, Coverage Analysis, CAGR analysis
  • Launch Plan New Product Development
  • Team Size 5 TSM, 15 DSR, 20 stockist, Business Volume Monthly 28 lac
  • Reporting to VP SALES HEAD

Area Sales Manager WUP+UK (General Trade+BA Channel)

LOTUS HERBALS PVT LTD
02.2021 - 02.2022
  • Located and pursued business opportunities for company to consistently meet targets
  • Market Share Analysis Category wise and Industry
  • Developed realistic plans and executed multi-year growth plan to meet financial and operational targets
  • Worked with customers to anticipate current and expected business challenges
  • Measured and analyzed key performance indicators and financial data to guide strategic planning
  • Identified, prospected, and fostered lead pipeline growth
  • Coordinated sales meetings, presentations, and internal workflow to meet business demands
  • Reviewed operational records and reports to inform sales strategy
  • Researched market trends and stayed current on customer preferences to better lead sales operations
  • Resolved customer complaints regarding sales and service
  • Determined price schedules and discount rates to maintain competitive positioning
  • Prepared budgets and approved budget expenditures
  • Planning for stock stockiest wise, brand wise, volume wise and settings norms, providing sufficient stock to stockiest and Team focus on 100% fill rate to our Team
  • Team handling with 09 Sales officer, 9 ISR, 2 Supper stockist, 110 Distt, 16 BA, 1 BDE BA channel
  • Focus on assortment, Promo, launch pack on outlet basis, tracking performance of outlet brand wise, SKU wise coverage analysis, addition of new outlet, width and depth of outlets, Open new Point of Sale
  • Business Volume Handling 18 Cr Annual
  • Reporting To RSM

Business Development Executive (General Trade & Modern Trade)

NIVEA INDIA PVT LTD
09.2019 - 02.2021
  • Worked with internal staff to develop proposals for business services and product sales
  • Cultivated productive customer relationships based on in-depth business knowledge and top-notch service
  • Employed direct or business-to-business sales approach focused on new business acquisition to exceed sales targets
  • Analyzed complex problems to present straightforward solutions, concepts, and action plans
  • Actively prospected for new sales leads and business opportunities across territory
  • Connected with customers, serviced accounts, and completed regular follow-up to consistently achieve sales targets
  • Analyzed important industry market intelligence in relation to market trends and future product development
  • Maintained robust inventory of available products, avoiding delivery delays and maximizing profits
  • Engaged customers and built connections to drive long-term sales
  • Consistently organized and restocked display racks to keep the store ready for customer needs
  • Resolved customer issues quickly to recapture the customer's loyalty and maintain the sale
  • Arranged merchandise to be visually pleasing and well organized, focusing on item accessibility and aesthetic appeal
  • Planned efficient sales routes to maximize the number of customers served and incoming revenue
  • Team handling with 7 salesmen, 4 stockist, 4 Distt, 1 Merchandiser, 2 MT Accounts
  • Training and Recruitment of new salesmen and proper motivation of stockiest with proper communication and company updates and motivate for achieving quarter incentive
  • Business Volume Handling 9 Cr Annual
  • Reporting to ASM

Sales Officer (General Trade)

FERRERO INDIA PVT LTD
01.2018 - 08.2019
  • Retail Management, Channel Sales
  • Developed sales leaders to implement and execute strategic initiatives, manage key accounts, and close deals
  • Reviewed account trends and evaluated sales strategy to mitigate issues
  • Prepared regional and district strategies to boost key metrics and increase market penetration
  • Collaborated with marketing leaders to develop targeted campaigns aligned with sales objectives and brand imaging
  • Drafted account proposals detailing custom pricing and catered packages to suit account needs
  • Analyzed sales performance data to initiate revenue-boosting improvements
  • Managed strategic planning for high-value accounts and drove plan execution
  • Worked closely with all sales personnel to assist with routine sales and handle advanced issues
  • Projected sales and identified less profitable areas by closely monitoring operations
  • Resolved customer complaints regarding sales and service
  • Determined price schedules and discount rates
  • Team handling with 5 salesmen, 5 stockist, 5 Distt, 2 Merchandiser
  • Business Volume Handling 3 cr annual

Business Development Executive (General Trade)

LOREAL INDIA PVT LTD
01.2015 - 01.2018
  • Interacted professionally with customers, informing individuals of sales promotions and driving product interest
  • Arranged merchandise to be visually pleasing and well organized, focusing on item accessibility and aesthetic appeal
  • Planned balanced approach combining servicing of established accounts with consistent prospecting for new business
  • Engaged customers and built connections to drive long-term sales
  • Team handling with 7 salesmen, 3 stockist, 5 Modern store, 2 Merchandiser
  • Planning for stock stockiest wise, brand wise volume wise and settings norms, providing sufficient stock to stockist
  • Business Volume 10 cr Annual

Sales Officer (General Trade)

PARLE PRODUCTS PVT.LTD.
07.2012 - 01.2015
  • Retail, Wholesale Business Development
  • Collaborated with marketing leaders to develop targeted campaigns aligned with sales objectives and brand imaging
  • Attended industry events to research emerging trends, evaluate competitor positioning, and network with new prospects
  • Drafted account proposals detailing custom pricing and catered packages to suit account needs
  • Managed strategic planning for high-value accounts and drove plan execution
  • Training and recruiting the Distributor through proper evaluation module along with proper information and knowledge, routine performance evaluation, identifying and motivating to maximize their expertise
  • Commercial process- Setting stock norms at Distributor level, maintaining Scheme, Sales Generating Asset
  • Competitor information - Track competition
  • Study the key strengths, weaknesses & products of key competitors in each product line
  • Leading a frontline team along with 4 stockist, 4 Salesmen
  • Business Volume Handling 12 cr annual
  • Reporting to ASM

Education

12th -

GURUKUL KURUKSHETRA
Kurukshetra, Haryana
01.2006

10th -

D.A.V INTER COLLEGE
Muzaffarnagar, UP
01.2003

BBA -

D.A.V(PG)COLLEGE
Muzaffarnagar, UP
01.2010

MBA -

ACCURATE INSTITUTES Of MANAGEMENT & TECHNOLOGY
Lucknow, UP
01.2012

Skills

  • MS OFFICE
  • MS EXCEL
  • POWERPOINT
  • INTERNET
  • SOFTWARE ENGINEER DIPLOMA from APTECH EDUCATION PVT
  • Retail Management
  • Coverage Plan
  • Consumer Service
  • Marketing
  • Channel Sales
  • Product Launch
  • BTL Activities
  • Sales Planning
  • Effective Beat Scheduling
  • Modern Trade
  • General Trade
  • Institutions Sales
  • Hardcore Sales
  • Exposure of Hills Area
  • Rural Market
  • Urban Market
  • Channel Management
  • Key Account Management
  • Business Development
  • Promotional activities
  • Team Handling
  • Merchandising
  • Team Development
  • Strong Retailing
  • Range selling
  • SWOT Analysis
  • Competitors Analysis
  • Coverage Analysis
  • Focus on Weighted Distribution
  • Business Analysis
  • Technical analysis
  • New Product Development Planning
  • Industry Trend

Summertrainingproject

  • Sales Promoter in Galaxy Toyto in Fortuner Car Selling and Corporate Lead Generation, 3 Months
  • Marketing of Insurance Product and Marketing Survey Recruitment Agents, MAX NEW YORK LIFE INSURANCE PVT. LTD., Intern (Pure Marketing), 6 Months

Certificationsandawards

  • Got a gift voucher for Bangkok trip after giving over target in sales in MAX LIFE INSURANCE.
  • Got a certificate in C language from APTECH (COMPUTER EDUCATION) on INDIA level.
  • 2017 Employee of Month in Loreal.
  • Best Chemist Championship Award in Nivea.
  • Certification from Google 'The FUNDAMENTALS OF DIGITAL MARKETING' Score 96/100.
  • Diploma in Retail Management from ALLISON Education Online Certified by CPD United Kingdom Scoring 90/100.

Personal Information

  • Passport Number: Yes
  • Father's Name: Mr. VINOD KUMAR DAHIYA
  • Date of Birth: 06/02/89
  • Nationality: INDIAN
  • Marital Status: MARRIED

Experience

12+ yr

Hobbies and Interests

  • Movies
  • Songs
  • Travelling
  • Social Charitable activities
  • Nature Lover
  • Food Feeding to Animals
  • Birds

Disclaimer

I hereby assure that the above provided information is true up to best of my knowledge.

Timeline

Area Sales Manager (WUP+UK GT Personal Care Appliances)

SYSKA LED PVT LTD
05.2022 - Current

Area Sales Manager WUP+UK (General Trade+BA Channel)

LOTUS HERBALS PVT LTD
02.2021 - 02.2022

Business Development Executive (General Trade & Modern Trade)

NIVEA INDIA PVT LTD
09.2019 - 02.2021

Sales Officer (General Trade)

FERRERO INDIA PVT LTD
01.2018 - 08.2019

Business Development Executive (General Trade)

LOREAL INDIA PVT LTD
01.2015 - 01.2018

Sales Officer (General Trade)

PARLE PRODUCTS PVT.LTD.
07.2012 - 01.2015

12th -

GURUKUL KURUKSHETRA

10th -

D.A.V INTER COLLEGE

BBA -

D.A.V(PG)COLLEGE

MBA -

ACCURATE INSTITUTES Of MANAGEMENT & TECHNOLOGY

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