Supply Chain Professional with 8+ years of experience in FMCG Industry Key Experiences in IBP, Demand Planning, Supply Planning, Inventory Management, Supply Chain Process Optimization, Customer Collaboration
Overview
12
12
years of professional experience
Work History
Integrated Business Planning Manager - EMEA
Wella – Retail Hair
09.2024 - Current
Responsible for driving the integration of critical IBP Process steps including Sales and Operational Planning (S&OP), Demand Review Meeting (DRM), Customer Service Connect (CSC), Plant Connect, Supply connect and DC Connect for effective decision-making on the E2E business value chain for 100M Net Revenue Region
Managing and monitoring KPIs – Forecast accuracy, MAPE 90, on Time Fill rate, order management cycle, cost efficient delivery to customers, E&O while striving to balance service, inventory, cost and capacity optimization
Leading projects on inventory reduction optimization, cost effective logistics supply, sustainable logistics model
Integrated Business Planning Manager - Middle East, Africa and Turkey
Wella – Retail Hair
10.2023 - 08.2024
Demand Planning Manager – Middle East, Africa and Turkey
Wella – Retail Hair
03.2022 - 09.2023
Leading the Demand Planning of MEAT region consisting of 14 countries (Distributor model) for Retail Hair with an estimated Gross Sale (GS) of $85MM
The portfolio consists of Koleston, Wellaflex, Soft Color, Welloxon & New Wave, with an approx
Of 300 SKUs per country
Leading initiative launches along with Marketing across the region in terms of Top down/ Bottoms up forecasts, registration, SKU activation and managing E&O; Successfully launched initiative projects worth $15MM across all markets in the year FY23
Reducing Excess and Obsolete (E&O) below $200k for FY23 by coordinating with Sales Managers/Plant on slow moving SKUs
Leading cross functional meetings such as Sales and Operational Planning (S&OP), Demand Review Meeting with distributors (DRM), Customer Service Connect (CSC) and Supply Chain Connect (SCC)
Regularly perform In Market Sales (IMS) analysis across every distributor to accurately project their upcoming rolling 18-month forecasts including seasonality changes
Developed Order Cycle management process or each distributor that directly impacted ordering pattern that in turn drastically helped in improving both Forecast accuracy and Fill rate
Streamlining processes with plant to attain optimum inventory level within the target of FY23
Demand Planning Manager – Middle East, Africa and Turkey
Wella – Professional Beauty – Hair and Nail
11.2020 - 02.2022
Leading the Demand Planning of MEA region consisting of 10 countries for Professional Hair &Nail Portfolio with an estimated Gross Sale of $18MM
The portfolio consists of Wella Professional, OPI, Sebastian Professional, System Professional, Nioxin Professional and Kadus Professional, with an approx
Of 2000 SKUs per country
Improved Hair & Nail Forecast accuracy trend by 80% during FY21-FY22 across brands via developing customized portfolio per country/distributor
Improved Fill Rate on Time (FROT) for the total MEA region to be above 95% throughout FY21-FY22 by setting up weekly Supply Chain Connect (SCC) and regular Distributor connects
Responsible for PIPO management and order sheet improvement
Improved order sheet accuracy by having
Demand Planner
HDF FZCO
11.2019 - 10.2020
Developing product demand plans to meet organization goals for KSA, UAE, Bahrain, Kuwait, Qatar, Oman, Jordan, Lebanon and Egypt
Analyzing and monitoring the inventory levels of distributors based on future demands
Leading S&OP meetings with Sales, Marketing and Finance Department
Analysing IMS forecast accuracy and developing demand forecasts based on demand patterns and business trends
Generated additional order of $5MM by fixing the IMS at the distributor level
Market Planning Team Lead
Transmed Overseas Inc.
04.2019 - 10.2019
Demand and Supply Planner
Transmed Overseas Inc.
09.2017 - 03.2019
Managing Inventory for Procter & Gamble’s Fabric Care Home care, Hair Care, Skin care & Oral Care (Head & Shoulders, Pantene, Olay, Herbal Essence, Crest, Oral B, Fairy, & Febreze, Ariel, Tide, Pampers, Always), Duracell, Selpak, Vicks , Clorox accounting to AED 200 million
Leading monthly/Weekly order placement, based on lead-time and forecast projections, for an average of 1000 SKUs from 15 different sources of shipments
Leading monthly S&OP meetings with commercial/marketing/finance team to review sales forecasts, building blocks, stock levels and SKU launch/initiatives
Forecasting future demand based on historical sales data and price changes and improved forecast accuracy by 10%
Ensuring 97% availability on the stocks by closely monitoring at SKU level Improved availability of SKUs’ from 92% to 98% YTD, ie from 91% to 98% for regular SKUs and from 94% to 99% for A Class SKUs
Measuring Suppliers performance via case fill rate (CFR) and on time delivery (OTIF) shipment service levels and monitoring NPIs
Screening and reviewing the internal-external information affecting sales/forecast and implementing judgmental adjustments to statistical forecast based on historical demand and other available data sources
Supply Chain Executive
Alseer Trading Agencies
06.2016 - 08.2017
Analyzed, forecasted, and reported the financial performance of brands to senior management - Improved forecasting accuracy by 14%
Managed stock (Worth AED 20 million) on allocation, replenishment, reordering and mitigation of terminal stock
Implemented dynamic inventory management to optimize stock holdings based on ABC at item level-Improved sell through by 7%
Formulated and remodeled supply chain strategy by increasing replenishment rate, thereby decreasing the impact of forecasting gaps
Utilized a collaborative approach by working with Sales, Marketing and Finance to ensure accurate information is used for demand forecasts
Quality Control Analyst
Larsen & Toubro InfoTech
07.2012 - 06.2013
Worked as a quality control analyst and used several applications to address the risk and facilitate capital flow for a leading insurance broker and risk adviser
Defined and documented customer business functions and processes
Incorporated in-house frameworks to analyze the feasibility of enhancements to the existing systems
Exhibited high level of analytical skills by fixing critical issues within the SLA of 8 hours and delivering with minimal defects of 2% against standard defect of 5%
Received ‘The Best Team Player Award 2013’for being an avid learner; 3.5/4 learning rate
Education
Master of Global Business (MBA) - Global Logistics and Supply Chain
SP Jain School of Global Management
02.2016
Bachelor of Technology (Engineering) -
Madras Institute of Technology, Anna University
04.2012
Skills
Problem Solving Skills
Commercial Acumen
Team Player
Resilient
Completer / Finisher
Good Under Pressure
Accomplishments
Increased Revenue: Improved Net revenue by 5.2% (at business level) through Institutionalizing dynamic inventory management
Improved Supply Chain Processes: Implemented Agile Supply Chain strategies - Reduced backlog inventory by 9%, Improved FA to 85% with OTIF 97%
Decreased Excess inventory: Regularly monitored the ageing, NPI, average sales, forecast of the stocks and highlighted to the sales team to implement promotion plans or sales strategy to clear excess inventory and reduced the block in cash flow