Summary
Overview
Work History
Education
Skills
Timeline
Generic

Harish Kumar Vema

Fort Wayne,IN

Summary

Adaptive leader driving sustainable marketing sourced and influenced pipeline by leveraging market potential, executing topnotch marketing techniques through all demand generation and digital channels, innovating content distribution strategies, and coordinating dynamic corporate events.

Overview

9
9
years of professional experience

Work History

Salesforce Integration Developer

EWorldES
01.2024 - Current
  • Involved in Direct discussions with the Business users to gather the requirements and provided input for the design from Technical Stand point.
  • Created Workflow Rules, Approval Process, Validation Rules, Tasks, Email Alerts, Field updates and Outbound messages to manage the Workflow and Approvals.
  • Worked on Aura based components, Attributes, controllers which can be compatible to access through Lightning App builder.
  • Developed Visualforce Pages to include extra functionality and wrote Apex Classes to provide functionality to the visual pages.
  • Developed UI/UX changes for better user interface using Salesforce Lightning Design system Administered Salesforce by mapping and loading data into Salesforce, building and managing dashboards, views, and reports, and designing and developing workflows and assignment rules to automate manual processes, managing Users, profiles, permissions.
  • Deploying Apex using Force.com IDE, Force.com Migration Tool and Web Services API.
  • Created modern Enterprise Lightning Apps combining Salesforce Lightning Design System (SLDS), Lightning App Builder and Lightning Component features. Created multiple Lightning Components, added CSS, HTML and Design Parameters that makes the Lightning component look and feel better.
  • Created and enhanced Batch Apex, Schedule Apex, Queue able Apex and Future Methods.
  • Provided ongoing salesforce.com maintenance and administration services including periodic data cleansing, custom objects, Standard Objects (Accounts, Contacts, Opportunities, Cases, Leads).
  • Created Lookup, Master Detail, many-to-many (junction objects) and enabled various processes like Validation Rules, Field Dependencies, Custom Formula Fields, Workflows, pick list, Field Updates, Email Generation, Process Builders, Flows and Approval Processes for automated alerts.
  • Integrated Salesforce Communities with external systems and databases to provide a unified experience for end-users and implement branding elements, including logos, colors, and themes, for a consistent and professional appearance.
  • Developed a Salesforce community application for the end user using modern Lightning Web Components achieving greater performance along with using the latest ES6 JavaScript features.
  • Wrote SOSL and SOQL queries with consideration to Governor Limits to export bulk data and data modifications.
  • Design and Develop customer solution in Visualforce, Apex, CSS, JavaScript, and other technologies.
  • Performed inbound, outbound integration with external systems using REST, SOAP Web services API and JSON Serialization and Deserializations.

Demand Generation Manager

Tekbusinesssolutions LLC
01.2022 - 12.2023


  • Develop, execute and monitor lead generation and lead nurture campaigns supporting a 5x marketing sourced pipeline/investment ratio.
  • Strategize and execute direct response marketing programs including, but not limited to: email campaigns, webinars, content syndication and paid social initiatives.
  • Develop content required for campaign deliverables (white papers, videos, surveys, landing pages, etc.)
  • Utilize marketing automation (Marketo) for sophisticated lead nurturing and management, sales insight, and pipeline analytics
  • Deliver CRM reporting, analytics and marketing funnel analysis that illustrate how marketing programs impact revenue; define and track key metrics, develop dashboards and deliver ad-hoc analysis as needed.
  • Drive A/B testing and optimization for landing pages, paid social campaigns, lead nurturing content, etc.
  • Provide recommendations for marketing strategy and tactics based on testing, analysis, pipeline and ROI.
  • Work with sales and sales operation to track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement.
  • Manage, track and optimize demographic and behavioral lead scoring models.
  • Optimize conversion metrics by aligning content strategies with buyer life-cycle stages.
  • Stay on the cutting edge of marketing best practices by gathering and filtering new ideas from customers, colleagues and other experts; communicate and share best practices.

Client Account Manager

Zoronto
05.2020 - 06.2021
  • Develop and maintain strong relationships with key decision-makers at top-tier USA companies and USA-based ecommerce clients.
  • Serve as the main point of contact for client accounts, ensuring their satisfaction and addressing their needs and concerns.
  • Collaborate with clients to understand their business objectives, marketing goals, and target audience.
  • Collaborate with clients to develop and execute personalized email marketing campaigns tailored to their specific target audience and business objectives.
  • Conduct regular analysis of customer data and segmentation strategies to identify opportunities for customer retention and upselling.
  • Implement email automation workflows and triggers to deliver timely and relevant communications to customers at various stages of the buyer's journey.
  • Monitor and optimize email deliverability rates, ensuring that email campaigns reach the intended recipients' inboxes.
  • Developed Workflows and utilized Process Builder to streamline business processes.
  • Provide strategic recommendations on CRM system enhancements and integrations to streamline client account management processes and improve overall efficiency.
  • Provide strategic guidance and recommendations to clients on email marketing campaigns, leveraging multiple CRM tools.
  • Developed and customized user interfaces in Salesforce using Visualforce, Apex controllers, and Force.com IDE.
  • Created Visualforce Pages to extend functionality and wrote Apex Classes to support the desired features.
  • Oversee end-to-end execution of email campaigns, including planning, segmentation, content creation, A/B testing, and deployment.
  • Utilize CRM tools and databases to maintain accurate customer records and history for effective targeting and personalization.
  • Performed data loading and archiving activities using Salesforce Import Wizard, Data Loader, and Workbench.
  • Analyse campaign performance metrics and data to evaluate the success of email campaigns and optimize future strategies.
  • Proactively identify opportunities to enhance campaign effectiveness, customer engagement, and ROI.

Senior Client Manager

Zetaglobal
01.2019 - 02.2020
  • Manages marketing communications team to effectively execute annual marketing plan.
  • Implements strategy in the development of marketing materials and promotions including, POS materials, advertising, sales sheets and new product releases.
  • Manages inventory and distribution of all marketing materials.
  • Reports, analyzes and recommends optimization of promotion effectiveness, business intelligence and ROI of media expenditures.
  • Manages trade show initiatives including logistics, booth set up, promotional materials and acts as a liaison with third party exhibit vendors.
  • Manages local and national media buying including co-op advertising strategy.
  • Prepares annual department budget, authorizes expenditures, and tracks project costs to control expenses
  • Serves as liaison with outside consultants, copywriters, and advertising agencies including media and PR firms
  • Authorizes marketing surveys to gather information pertinent to viability of proposed promotional projects
  • Analyzes industry and consumer data to keep pulse on industry and company position / ranking
  • Prepares and submits all product award submissions
  • Partners across departments to keep all internal teams informed of marketing activities
  • Analyzes, interprets and complies with all FDA regulations
  • Manages company website including editing, metadata maintenance, Google Analytics and online coupon initiatives
  • Drives digital advertising strategy and lead generation initiatives
  • Works with web development team for web optimization and recommendations to improve user experience.
  • Collaborate with internal teams and stakeholders to identify opportunities for process improvement, automation, and efficiency enhancement.
  • Collaborate with deliverability team to ensure high inbox placement rates and optimize email campaign deliverability.
  • Work closely with support team to address client inquiries, resolve issues, and provide timely solutions.
  • Coordinate with technical team and engineering team to identify and fix any bugs or technical issues affecting campaign performance.
  • Track and analyze campaign history, including past performance, trends, and key metrics, to identify areas for improvement.


Client Service Manger

Zetaglobal
09.2015 - 12.2018
  • Develop marketing promotion/media plans for lead generation initiatives
  • Assist with copy-writing/copy-editing for email marketing campaigns
  • Coordinate media deliverables, time lines and weekly reporting for each campaign.
  • Manage the production of email marketing efforts in zetahub, Zeta2.0 and 2.5
  • Analyze campaign's progress and optimize based on target audience, frequency of media and copy
  • Manage 45-60 lead generation/marketing programs monthly (including: coordinating with third parties, scheduling and developing media plans, hosting program kick-off calls, managing all production needs and efforts, coordinating and generating weekly reporting and full campaign optimization throughout its duration).
  • Deploy email campaigns in a timely manner, adhering to schedules and ensuring accurate segmentation and targeting.
  • Manage multiple clients across different time zones in the USA, ensuring effective communication and delivering campaigns on time.
  • Implement strategies to improve client revenue and ROI, leveraging data analysis and campaign optimization techniques.
  • Collaborate with cross-functional teams to develop and execute innovative campaign strategies aligned with client objectives.
  • Stay updated with industry trends, best practices, and regulatory guidelines to ensure compliance and maximize campaign effectiveness.
  • Utilize analytics tools and platforms to track and measure campaign performance, providing actionable insights for continuous improvement.

Education

Master of Science - Engineering Management

Indiana Institute of Technology
Fort Wayne, IN
12.2022

Bachelor of Science - Information Technology

Godavari Institute of Engineering And Technology
Rajahmundry
04.2015

Skills

  • Demand Generation Marketing
  • Marketing Automation 
  • Digital Marketing Strategies
  • Persona-based Content Strategies
  • Lead Nurturing & Lead Scoring
  • Marketing Campaign Management
  • Event Planning and Execution
  • Customer Relationship Management (CRM)

Timeline

Salesforce Integration Developer

EWorldES
01.2024 - Current

Demand Generation Manager

Tekbusinesssolutions LLC
01.2022 - 12.2023

Client Account Manager

Zoronto
05.2020 - 06.2021

Senior Client Manager

Zetaglobal
01.2019 - 02.2020

Client Service Manger

Zetaglobal
09.2015 - 12.2018

Master of Science - Engineering Management

Indiana Institute of Technology

Bachelor of Science - Information Technology

Godavari Institute of Engineering And Technology

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Harish Kumar Vema