Harissa Serna Sadala
Remote Working
Summary
Accomplished Senior Account Executive with 5 years in the tech industry. Im always committed to demonstrated success in sales, customer relations, and prospecting. Ambitious and dedicated leader with experience training and mentoring new team members. I always seek to focus on reaching the goal of the company and meeting my personal goals. I am looking for a challenging and accelerated environment to use my knowledge in sales strategy, customer service, and how to innovate with it.
Always trying to learn from each experience.
Overview
6
6
years of professional experience
Work History
Senior Account Executive & Expansion
KueskiPay
06.2021 - Current
- Discover new markets and industries for this payment solution Buy now, pay later.
- In charge of growing to 1500 merchants by January 2022.
- Manage Salesforce reports.
- Create sales strategy flow for new leads and potential clients
- Manage the intern sales process for closing deals in one month.
- Discover new verticals like VIVRI CENTER, food, beverages, and gaming.
- Top closed won: Aldo Conti, Bodegas Alianza, Volcom, Old Navy, Laces, Recorcholis, Scappino, Famsa, Birdman.
- Brought in over $300M in revenue while managing multiple high-profile accounts.
- Prepared documentation, finalized sales and maintained records.
- Managed and mentored team of account executives.
Director - Identity Intelligence, LATAM & Spain Markets
MATI.IO
02.2020 - 01.2021
- Created a business strategy for the new sales team to increase potential clients.
- Discover new verticals for Mati as shared economy, financial institutions, retails, eCommerce, and payment gateways.
- Organized the sales forecast.
- Innovating with a new sales cycle.
- Integrated new teammates to the company as SDRS, Team leaders and created a new department with small and medium business.
- I helped companies scale and grow through Mati's trust and identity intelligence platform.
- Created a business strategy for the new sales team to increase potential clients
- Created partnerships with tech companies as Expertise from México.
- Innovating new strategies to explain the product with the demo of mati.
- Key achievement/projects: Closing 800k of revenue, Closing deals in less than 2 months.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
Account Executive
CONEKTA
08.2018 - 02.2020
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Executed successful sales strategies to convert leads into customers.
- Resolved issues promptly to drive satisfaction and enhance customer service.
- Managed sales cycle to maintain solid customer base.
- Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts.
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
Business Development Representative
RUNA HR
01.2018 - 08.2018
- Contact potential customers through cold calls and emails.
- Presentation of our company to potential clients.
- Create interest in potential customers.
- Schedule meetings for AES.
- Key achievement/projects: A key element for the first account closing, 80% conversion of QL to a business opportunity, 1500 in the number of potential customers were brought
- Reaching the goal.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Expanded business through effective network development, identifying new, and prospective clients.
- Used SalesForce to handle current portfolio and prospective leads.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Attended monthly sales meetings and quarterly sales trainings.
Education
Marketing And Communications - Sales And Marketing Education
TECNOLÓGICO DE MONTERREY
México03.2017
Skills
- Ability to Work Under Pressure
- Work with teams
- Leadership
- Micromanagement
- Salesforce
- Office suite
- Product and Service Expertise
- Pipeline Development
- Lead Generation
- Relationship Building
- Budget Management
- Appointment Setting
- Client Relationship Management
- Multitasking and Organization
- Creative Thinking
- Business Development
- Consultative Sales
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Senior Account Executive & Expansion
KueskiPay
06.2021 - Current
Director - Identity Intelligence, LATAM & Spain Markets
MATI.IO
02.2020 - 01.2021
Account Executive
CONEKTA
08.2018 - 02.2020
Business Development Representative
RUNA HR
01.2018 - 08.2018
Marketing And Communications - Sales And Marketing Education
TECNOLÓGICO DE MONTERREY
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