Summary
Overview
Work History
Education
Salesforcecertifications
Timeline
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Haritha Akula

Salesforce Developer/ Admin
Saint Augustine,FL

Summary

Over 8 years of professional experience of which 5 years of hands on experience in Salesforce CRM platform as an administrator analyst.

  • Experience working across various SFDC implementations covering Sales Cloud, Service Cloud, Call Center, Chatter App-exchange applications.
  • Designed various Custom Objects, Custom Fields, Page Layouts, Custom Tabs and Record Types as per the requirements.
  • Proficiency in SFDC Administrative tasks like creating Profiles, Roles, Users, Email Services, Approvals Processes, Workflow Rules, Validation Rules, Reports, Dashboards, Tasks Events.
  • Extensive experience in data migration and integration using Data Loader and Informatica Tool.
  • Expertise in CRM business processes like Forecasting, Campaign Management, Lead Management, Pipeline Management. Account Management, and Case Management.
  • Experience in analyzing business requirements, entity relationships and converting to Salesforce custom objects, Lookup Relationships, Master-Detail Relationships.
  • Proficient in designing Custom Formula Fields, Roll up summary, Field Dependencies, Field Updates, and Email generation according to application requirements.
  • Knowledge of Apex Trigger, Apex Class, Apex Test Methods, Visualforce Pages, SOQL, SOSL, WebServices.
  • Configured and maintained user security permissions according to organizational needs.
  • Involved in data-mapping and migration of data to SalesForce.com Objects and fields.
  • Integrated Salesforce for Outlook.
  • Experience in training the internal business users to use the SFDC application.
  • Excellent communication and inter-personal skills, technical documentation and reporting skills, accustomed to working in both large and small team environments.
  • Ability to effectively communicate technical issues and resolve problems at all levels of the organization both internally and externally.
  • An effective team player with excellent problem solving and interpersonal skills.
  • Experienced with Salesforce platform management and CRM optimization. Utilizes comprehensive knowledge of system customization to enhance user experience and operational efficiency. Strong understanding of process automation, data integrity, and user training techniques.
  • High-performing professional with extensive experience managing large-scale, complex databases. Skilled in SQL and database management systems. Strong understanding of database design and data modeling with excellent troubleshooting skills. Smart and committed to staying up-to-date with new technologies and advancements.
  • Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
  • Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.

Overview

9
9
years of professional experience
4
4
years of post-secondary education

Work History

Salesforce Administrator/Analyst

American Classic Homes LLC
Jacksonville, FL
08.2023 - 11.2024
  • Managed all new user set-ups and deactivation, including following approval process and transferring ownership of accounts/contacts/opportunities for deactivated users.
  • Collaborate with business teams to gather, document, and prioritize requirements for Salesforce enhancements.
  • Design and implement automation solutions using Flows, Process Builder, and Workflow Rules to streamline business processes.
  • Develop and present comprehensive reports and dashboards for business insights and decision-making.
  • Conduct stakeholder workshops to identify pain points and recommend Salesforce solutions tailored to business goals.
  • Manage Build & Release processes, ensuring smooth deployment of updates and new features.
  • Regularly audits data to uncover data integrity issues and/or opportunities for process improvement.
  • Performed mass data imports using the Apex data loader and import tools as requested by CRM Manager.
  • Created Workflow Rules, Page Layouts, Approval Process, Tasks, Email Alerts, Field Updates and Outbound Messages to manage the Workflow Approvals.
  • Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured their sharing settings.
  • Worked with Pervasive Data integrator for Comprehensive data Integration.
  • Deployed web to case and email to case as case creation channels.
  • Modified the sharing model as required.
  • Created and maintained custom fields and modifying Picklist values and field dependencies.
  • Developed custom objects, reports and configured analytic snapshots for sales performance and lead generation statistics.
  • Developed and configured various Reports and Report Folders for different user profiles based on the need in the
    organization.
  • Imported and updated campaign data.
  • Modified Lead Assignment Rules.
  • Responsible for creating Queues, Workflows rules and tasks to share and automate work to the users in the Queue.
  • Managed security controls by modifying sharing settings, field accessibility, password policies, session settings and network
    access.
  • Modified Apex Class, Apex Test Methods, Triggers and Visualforce Pages.
  • Work closely with prospects/clients to identify technical requirements and technical infrastructure for CRM based enterprise solutions.
  • Worked closely with sales team and performed detailed analysis of business and technical requirements and designed the solution by customizing various standard objects of SalesForce.com.
  • Provided training to the internal users and helped them in getting used to the application, generated reports and save them for the further access to the users,
  • Deployed the code from sandbox to production and was part of release activities and UAT
  • Involved with Salesforce.com Premier Support and handled the support cases with the help of salesforce.com support
  • Customized user interfaces according to specific departmental needs while maintaining a consistent overall experience across the platform.
  • Enhanced Salesforce system efficiency by optimizing workflows, automating processes, and streamlining data management.
  • Resolved technical issues promptly and effectively, providing exceptional support to Salesforce users across the organization.
  • Played a pivotal role in successful system integrations, working closely with IT and business stakeholders to ensure seamless data flow between platforms.
  • Reduced training time for new users by creating comprehensive Salesforce training materials and conducting hands-on training sessions.
  • Streamlined Salesforce database management, significantly improving data accuracy and user accessibility by implementing custom validation rules and duplicate management protocols.
  • Led Salesforce end-user training sessions, improving user adoption rates and ensuring that teams could leverage Salesforce functionality to its fullest potential.
  • Implemented BI solution framework for business intelligence projects.

Salesforce Administrator/Analyst

Johnson & Johnson Vision Care
Jacksonville, Florida
01.2021 - 07.2023
  • J & J Vision wanted to Onboard Eye Care Specialist and Customer using community cloud As part this, we have to create and enhance new functionality
  • Involved in Salesforce.com Application Setup activities and customized the apps to match the functional needs of the organization.
  • Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and
    configured their sharing settings.
  • Data migration to Salesforce using Data Loader.
  • Queried Salesforce database using SOQL SOSL queries using work bench.
  • Involved in analysis of functional and technical requirements created the custom objects, formula fields, lookup and master- detail relationships.
  • Created Workflow Rules, Validation Rules, Record Types, Page Layouts, Approval Process, Tasks, Email Alerts, Fleld Updates.
  • Created various Reports summary, matrix, tabular and dashboards to assist managers to better utilize Salesforce as a sales tool.
  • Implemented security and sharing rules at object, field, and record level for different users at different levels of organization. Als, created various profiles and configured the permissions based on the organizational hierarchy and created public groups.
  • Developed Assignment rules, Escalation rules to enable proper routing of cases to the case team members.
  • Designed and modified Approval processes and created Approval steps which used email alerts and field updates.
  • Imported data from excel sheets in to Leads, Accounts, Contacts and Opportunities using Data Loader and Import Wizard.
  • Configured multiple Outlook settings for various users and perform field mapping and matching criteria and other advanced settings based on the requirements.
  • Worked on making minor enhancements to SFDC application required by business users from time to time.
  • Worked with developers to modify Visualforce Pages, Apex Classes, Apex Test Methods and Triggers.
  • Involved in SFDC application support for business users.
  • Advised the sales and support team on efficient utilizing of Salesforce.
  • Analyzed different business reports and guided the team on deployment and customization of those reports in Salesforce.
  • Played a pivotal role in successful system integrations, working closely with IT and business stakeholders to ensure seamless data flow between platforms.
  • Involved in working with Offshore QA DEV teams
  • Enhanced the existing portal functionality by adding pages, flows etc
  • Worked on authenticating community cloud users using SSO
  • Developed Documentation of all the Projects those I worked on and maintained them in SharePoint
  • Complete Full Lifecycle salesforce.com Implementation Experience
  • Strong experience with source control tools Git, Bit bucket, Source tree, built salesforce code from the repository
  • Responsible for guiding QA UAT teams for testing the assigned Projects for all the releases both in Sandbox and Production Orgs
  • Streamlined Salesforce database management, significantly improving data accuracy and user accessibility by implementing custom validation rules and duplicate management protocols.
  • Ensured data integrity and compliance by overseeing regular cleanup and maintenance of Salesforce records.
  • Boosted sales team productivity by developing and deploying automated workflow processes that reduced manual data entry and expedited lead follow-up times.
  • Developed comprehensive training materials for new analysts, improving onboarding efficiency.
  • Improved decision-making processes, providing senior management with detailed analysis and actionable insights.

Salesforce Developer and Support

Virtusa Consulting Services
Hyderabad, Telangana
09.2017 - 09.2020
  • Involved in gathering business and technical requirements and build the application right from the
    scratch and deployed it to production.
  • Created custom Page layouts with custom fields and buttons.
  • Defined lookup and master-detail relationships on the objects and created junction objects to establish
    connectivity among objects.
  • Worked on SFDC standard Objects like Accounts, Contacts, Cases, Leads, and Campaigns etc.
  • Created several custom Objects, Custom tabs, validation rules, Auto-Response rules and approval
    processes.
  • Involved in using lightning, process builder and workflows.
  • Used the Force.com developer console to write SOQL and SOSL queries.
  • Involved on creating Lightning Pages inside Lightning community Builder.
  • Worked on Reports and Dashboards in Salesforce Classic and Salesforce Lightning.
  • Designed and developed Visual Force pages based on the custom requirement.
  • Developed Apex Classes using Controllers & Extensions to add required functionality to Visual force
    Pages.
  • Written Apex Triggers to implement business logic.
  • Worked on tools like Workbench, Data loader for mass updates, import and export of data
  • Experienced on DevOps tool, Gerrit, Jenkin. Worked on ANT tool for data validations and for moving
    components from one organization to other organizations.
  • Used Sales force Lightning combines the new Lightning Design System, Lightning App Builder and
    Lightning Components to enable any one to create modern enterprise apps build quickly and easily on
    Salesforce1 Platform.
  • Implemented Spiff to automate incentive compensation processes, streamlining commission
    calculations and reducing errors.
  • Customized Spiff workflows to align with organizational sales goals and ensured accurate payouts for
    the sales team.
  • Integrated Spiff with Salesforce to ensure real-time data syncing for seamless commission tracking and
    reporting. Designed custom reports and dashboards within Spiff to provide leadership with actionable
    insights into incentive program performance. Trained sales teams and stakeholders on Spiff features,
    driving higher adoption rates and efficient usage.
  • Developed and deployed Workato recipes to automate integrations between Salesforce and third-
    party applications, enhancing data flow and process efficiency. Streamlined business workflows by
    connecting key systems such as Salesforce, ERP, and marketing platforms using Workato.
  • Configured complex Workato recipes for real-time syncing of customer data, enabling seamless
    collaboration across teams.
  • Involved in Developing Apttus Approval Process and worked on X-Author tool for Contracts.
  • Customization of Apttus product and CLM by using Sales force features like triggers, VF pages.
  • Used field level security along with page layout to manage the visibility and accessibility of fields for
    different profiles.
  • Extensively used the Base Lightning components like lightning data tables, lightning data service in every
    Sales force release.
  • Worked on lightning migration process, used latest Apex features like Switch statements, to refactor the
    Aura enabled Apex code.
  • Extensively used JavaScript in lightning component controllers to manipulate the data and make it visible in
    Customer UI.
  • Extensively created Apex classes, Apex Triggers, Test classes using core object-oriented concepts.
  • Develops solutions using Sales Cloud, Service Cloud and Visual Force.
  • Created connected apps for giving the Sales force access for external apps and save those access
    tokens and consumer setting as custom settings for each environment.
  • Worked on various Salesforce.com standard objects like Accounts, Contacts, Leads, Opportunities,
    Reports and Dashboards.
  • Developed Visualforce Pages to include extra functionality and wrote Apex Classes to providefunctionality to the visual pages.
  • Integrated the Webservices for extracting the data from external systems to display in the pages of
    Salesforce.com.
  • Designed, developed, and deployed Apex Classes, Controller & Extension Classes to support Visual force pages development, Test Classes for Unit testing and Apex Triggers for various functional needs in the
    application.
  • Integrated the SOAP/REST API based Web Services and Information for extracting the data from external
    systems.
  • Worked on GIT for deploying apps and several other components.
  • Used the sand box for testing and migrated the code to the Production after testing.
  • As per business requirements, developed custom Lightning Components and used them in Lightning
    AppBuilder.
  • Followed CI/CD process for deployments using GIT and Snapshot

Salesforce Administrator

Aegis Consulting Services
Hyderabad, Telangana
09.2015 - 09.2017
  • Conducted comprehensive system analysis, design, development, testing, deployment, and maintenance of
    Salesforce applications.
  • Executed SFDC administrative tasks, managing user profiles, roles, permissions, and security settings.
  • Leveraged Apex, Triggers, and Visual Force to develop customized solutions, meeting specific business
    Requirements.
  • worked in data management, including data migration from traditional applications to Salesforce using tools
    such as Data Loader, ensuring accuracy and consistency.
  • Designed and implemented Lightning Web Components (LWC) for enhanced user interface and experience.
  • proficiently utilized SOQL and SOSL for efficient data retrieval and search operations.
  • Integrated systems using REST and SOAP APIs, ensuring optimal communication between Salesforce and
    External platforms.
  • Developed validation rules, custom objects, and fields to enhance data accuracy and integrity.
  • Orchestrated complex workflows and approval processes to automate business processes on the Salesforce
    Platform.
  • Generated insightful reports and dashboards to provide real-time visibility into key performance Indicators.
  • crafted custom reports and organized them into report folders for easy access and reference.
  • Implemented Salesforce Lightning Design System (SLDS) for a consistent and visually appealing user Interface.
  • Applied HTML, CSS, and JavaScript to customize Salesforce UI and deliver a seamless user experience.
  • Implemented React and Redux for efficient state management and storage of user interaction data.
  • Utilized Node.js for server-side development and integration with Salesforce applications.
  • Adhered to coding standards and Governor Limits to ensure high-quality, scalable, and efficient code.
  • Specialized in Sales Cloud configurations, optimizing the platform for sales and marketing operations.
  • Implemented local forage for user preferences, enhancing personalized user experiences on Salesforce
    Applications.

Education

Bachelor of Science - Computer Science

Jawaharlal Nehru Technological University
JNTU
01.2011 - 05.2015

Salesforcecertifications

  • Salesforce Certified Administrator
  • Salesforce Certified Platform Developer I
  • Salesforce Certified CPQ Developer I

Timeline

Salesforce Administrator/Analyst

American Classic Homes LLC
08.2023 - 11.2024

Salesforce Administrator/Analyst

Johnson & Johnson Vision Care
01.2021 - 07.2023

Salesforce Developer and Support

Virtusa Consulting Services
09.2017 - 09.2020

Salesforce Administrator

Aegis Consulting Services
09.2015 - 09.2017

Bachelor of Science - Computer Science

Jawaharlal Nehru Technological University
01.2011 - 05.2015

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Haritha AkulaSalesforce Developer/ Admin