Harjas Singh
Marketing Technology Specialist And Salesforce Developer
Ludhiana
Summary
Versatile Senior Manager specializing in project management, marketing technologies, database analysis. campaign management and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
7
7
Certifications
Work History
Senior Manager
Denstu Aegis Network
Pune
04.2022 - Current
- Brainstormed and developed business strategies to achieve short and long term objectives.
- Executed appropriate staffing and budgetary plans to align with business forecasts.
- Held weekly,monthly meetings to create business plans and workshops to drive successful business.
- Implemented and developed operational standards, policies and procedures.
- Resolved problems, improved operations and provided exceptional service.
- Created plans and communicated deadlines to complete projects on time.
- Managed and timely delivered multiple projects encompassing various email marketing campaign scenarios across different domains which includes Hospitality, Electronics, E-Commerce, household appliances, Automobile, and Insurance Industry.
Manager-CRM
Merkle Sokrati
Pune
01.2021 - 03.2022
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Applied customer feedback to develop process improvements and support long-term business needs.
- Closely involved with the client's marketing team in developing architectural model for marketing campaign execution.
- Implemented end-to-end solutions for complex problems to deliver personalized interactions with customers.
- Create engaging pitch decks with personalized solutions for the clients.
- Onboarded new employees with training and new hire documentation.
- Evaluated employees' strengths and assigned tasks based upon experience and training.
Senior Business Analyst
Merkle Sokrati
Pune
01.2020 - 12.2020
- Synthesized current business intelligence data to produce reports and polished presentations, highlighting findings and recommending changes.
- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.
- Analyzed performance metrics to identify opportunities to increase sales.
- Supported leadership team with reporting, analysis and business presentations to inform divisional strategies.
- Leveraging marketing automation tools to automate the various functionalities which include query activities, imports, file transfers etc
- Creating workflows and estimates for new scopes and aligning team members with the optimized approach
- Specialized in configuring emails, cloud pages, journeys, and in-depth knowledge of using AMP script for personalizing the Email and SMS Content
- Specialized in segmenting customers based on client’s requirements using complex SQL Queries.
Business Analyst
Merkle Sokrati
Pune
01.2019 - 12.2019
- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.
- Supported leadership team with reporting, analysis and business presentations to inform divisional strategies.
- Derived conceptual designs from business objectives to deliver software and applications according to specifications for usability, performance and functionality.
- Analyzed open orders, backlog and sales data to provide sales team with insights.
- Surveyed clients to ascertain requirements and expectations for product.
- Identified process inefficiencies through gap analysis and outlined sensible solutions.
Education
Bachelors of Technology - Computer Engineering
University of Petroleum And Energy Studies
Dehradun, India 05.2015 - 04.2019
MBA - Business Strategy And Leadership
Liverpool John Moores University
Liverpool, United Kingdom 04.2021 - 03.2023
Skills
Salesforce Marketing Cloud Operations
undefinedAdditional Information
Got rewarded and was recognised by Merkle for Excellence in CRM loyalty across APAC region.
Certification
Salesforce Marketing Cloud Consultant
Timeline
Salesforce Certified Marketing Cloud Email Specialist
07-2022
Creating and Giving Business Presentations
06-2022
SQL Essential Training
06-2022
Excel for the Web Tips and Tricks (Office 365/Microsoft 365)
06-2022
Senior Manager
Denstu Aegis Network
04.2022 - Current
Salesforce Marketing Cloud Consultant
01-2022
Salesforce Certified Marketing Cloud Administrator
01-2022
MBA - Business Strategy And Leadership
Liverpool John Moores University
04.2021 - 03.2023
Manager-CRM
Merkle Sokrati
01.2021 - 03.2022
Senior Business Analyst
Merkle Sokrati
01.2020 - 12.2020
Business Analyst
Merkle Sokrati
01.2019 - 12.2019
Bachelors of Technology - Computer Engineering
University of Petroleum And Energy Studies
05.2015 - 04.2019
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