Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic
HARLEEN GIANI

HARLEEN GIANI

Loveland,OH

Summary

Harleen Giani is an experienced marketing executive, with a passion about healthcare, innovation, and any opportunity that has a meaningful impact on patients’ lives. Over the course of 17 years, Harleen has led strategic brand planning, messaging, sales enablement, market research oversight, and new product/indication launch planning for various brands. In her current role, she creates and executes personal and non-personal promotions consistent with brand strategic imperatives to improve awareness, education and sales for the largest grossing brand. Harleen has extensive experience in managing and integrating agencies into the marketing team to ensure work is consistent with brand strategy and within annual budget. She leads Quarterly Business Reviews, annual budget/forecast planning, speaker bureaus, advisory boards, and conference planning. Harleen also manages review of promotional materials with Medical, Legal, and Regulatory teams to ensure compliant, yet competitive messaging.

Harleen has extensive experience with digital, media marketing, CRM and other programs to build high ‘engage and act’ customer journeys. In the past, she has worked in healthcare technology space, leading marketing for SaaS/CRM software tools that serve life sciences companies. In these roles, she developed and executed go-to-market strategies, launch plans, industry events, webinars, demand generation campaigns/nurture programs, etc. With digital marketing on the rise, these roles have enabled her to create trailblazing initiatives at her current company, reaching high-quality target audience and conversions for the brand.

Harleen has a Doctorate of Pharmacy and MBA in Pharmaceutical Management and Marketing from Rutgers University. She has won the Top 25 DTC Marketer Award given to top healthcare professionals who are selected based on actual accomplishments, influence on patient launches or campaigns, and service to patient communications.

Overview

17
17
years of professional experience

Work History

Brand Lead, HCP and Consumer Marketing

AVERITAS PHARMA, INC.
Remote
03.2023 - Current
  • Lead strategic and tactical planning for QUTENZA
  • Develop HCP and consumer campaigns to build relevance and value of the brand
  • Create personal and non-personal promotional content consistent with brand strategic imperatives
  • Manage marketing agencies and budget to ensure project work is integrated with brand strategy
  • Align with business partners on measurement plans to understand ROI and performance against KPIs
  • Identify primary market research needs, assess secondary research and competitive analyses, and translate research/data into actionable insights.

Associate Director, HCP and Consumer Marketing

SUN PHARMACEUTICALS, INC.
Princeton, NJ
07.2019 - 03.2023
  • Contribute to the success of the highest grossing brand at Sun, generating over $341M in revenue
  • Champion innovative, integrated programs to support HCP and patient advocacy programs
  • Create HCP/patient promotional materials to improve awareness, education and sales of brand
  • Develop innovative training initiatives and commercial strategies to ensure success of field teams
  • Launch new award-winning brand campaign across HCP and patients and measure effectiveness
  • Manage agency of record, ensuring robust scopes of work and efficient budget management.

Associate Director, Commercial Field Marketing

VEEVA SYSTEMS, INC.
Pleasanton, CA
12.2017 - 01.2019
  • Own strategy, development, and successful execution of targeted marketing plans
  • Manage industry events/tradeshows, webinars, demand generation campaigns/nurture programs, etc
  • Collaborate with sales and customer marketing to craft account-level marketing plans for top strategic accounts and partner relationships
  • Measure campaign effectiveness based on appropriate key performance indicators.

Director, Product Marketing and Commercial Operations

ZEPHYR HEALTH
San Francisco, CA
07.2015 - 12.2017
  • Develop and execute product go-to-market strategies and launch plans
  • Provide high value resources for sales teams by capturing use cases and customer case studies
  • Manage sales enablement efforts to support partner program in US and EU
  • Share lead conversion reporting with leadership team on a monthly and quarterly basis
  • Enhance marketing campaign performance by analyzing demand generation metrics.

Associate Director (Medical, Marketing and Strategy)

GIANT CREATIVE STRATEGY
San Francisco, CA
06.2013 - 06.2015
  • Contribute to strategic brand planning, positioning, messaging and development of promotional materials for Lucentis, Activase, Xtandi, Octreotide, Valchlor and biosimilars
  • Actively participate in market research to gather insights that help in messaging and tactical development
  • Analyze clinical data, industry news and journal articles to keep teams apprised of competitive landscape
  • Provide competitive intelligence support at key congresses and present analyses of critical data
  • Review promotional materials and actively participate in client PRC meetings.

MBA Intern, Lucentis Marketing

GENENTECH
South San Francisco, CA
05.2012 - 08.2012
  • Support brand planning efforts by providing objective, in-depth analysis of commercial, clinical, and scientific competitive information for Lucentis and Eylea
  • Develop a promotional and competitive strategy for Lucentis to prepare the brand team for Eylea’s entry into the Central Retinal Vein Occlusion (CRVO) market
  • Partner with market planning team to conduct a primary market research that shed insights on gravity of competitive threat and share the findings at Competitive Readiness Review (CRR)
  • Lead tactical development of promotional materials in partnership with agency to prepare the sales force for competitor launch.

Senior Manager, Medical Affairs

EURAND, INC. (Now Allergan.)
Yardley, PA
05.2010 - 07.2011
  • Contribute to the launch of Zenpep in cystic fibrosis market by providing clinical input during the development of marketing strategies and tactics
  • Develop training programs to educate internal stakeholders and vendors on market landscape of orphan disease, product profile and competitors
  • Conduct strategic assessment (gap analysis) of information needs within the therapeutic area and develop fulfillment strategies (e.g
  • Educational activities, attendance at key medical meetings, etc.)
  • Collaborate with MSLs to foster exchange with KOLs and to deliver relevant scientific data to target audience.

Lead Drug Safety Scientist

BRISTOL-MYERS SQUIBB COMPANY
Hopewell, NJ
05.2007 - 05.2010
  • Manage drug safety program for Reyataz by ensuring timely regulatory reporting of adverse events and aggregate reports (Received two BMS Star Awards for successful completion of multiple reports)
  • Collaborate with medical directors and other functional groups to identify, analyze, and report possible safety trends or concerns
  • Provide clinical expertise to other departments to ensure all communications are compliant with FDA laws and regulations
  • Implement a new safety tracking system and train the vendor on recording status of all aggregate safety reports, which reduced the number of late reports by 20%.

Drug Safety Specialist (Contract)

SCHERING-PLOUGH CORPORATION (Now Merck & Co., Inc)
Springfield, NJ
11.2006 - 05.2007
  • Process spontaneous and clinical trial adverse events according to FDA/ICH guidelines
  • Partner with medical reviewers to ensure accurate product labeling and monitoring of patient safety
  • Create training materials for new hires and mentor them to increase efficiency of case completions.

Drug Safety Associate

COVANCE
Princeton, NJ
08.2005 - 11.2006
  • Lead FDA-mandated pregnancy registry to ensure safe use of a teratogenic product, Isotretinoin
  • Develop data collection tools and support materials in collaboration with the clients to educate patients and health care professionals about the risk-benefit profile of Isotretinoin
  • Provide training to all new hires about reporting of adverse events to the safety department.

Education

Master of Business Administration -

RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY
Newark, NJ
05.2013

Doctor of Pharmacy -

RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY
New Brunswick, NJ
10.2005

Skills

  • Strategic brand planning
  • Positioning and messaging
  • Promotional content creation
  • Marketing agency collaboration
  • Budget management
  • Market research analysis
  • Competitive intelligence
  • Campaign performance tracking
  • Training program development
  • Market landscape assessment
  • KOL exchange
  • Speaker Programs
  • Conferences and advisory boards
  • Regulatory reporting

Awards

  • May 2022 - Multiple Telly Awards via Agency of Record (Fingerpaint)
  • 2 Silver Awards for ‘Long Haul’ Campaign: Social Video Series / Online Commercial Campaign, and 1 Bronze Award for Non-Broadcast General Pharmaceuticals
  • 3 Bronze Awards for ‘Meetup’ Campaign Non-Broadcast General Documentary Series / Pharmaceuticals, and Social Video Series
  • April 2022 - Top 25 DTC Marketer Award
  • April 2022 - Silver Award for Best Patient Engagement and Gold Award for Best Branded Website
  • April 2020 - Gold Award for Best New Website and Best New Print

Timeline

Brand Lead, HCP and Consumer Marketing

AVERITAS PHARMA, INC.
03.2023 - Current

Associate Director, HCP and Consumer Marketing

SUN PHARMACEUTICALS, INC.
07.2019 - 03.2023

Associate Director, Commercial Field Marketing

VEEVA SYSTEMS, INC.
12.2017 - 01.2019

Director, Product Marketing and Commercial Operations

ZEPHYR HEALTH
07.2015 - 12.2017

Associate Director (Medical, Marketing and Strategy)

GIANT CREATIVE STRATEGY
06.2013 - 06.2015

MBA Intern, Lucentis Marketing

GENENTECH
05.2012 - 08.2012

Senior Manager, Medical Affairs

EURAND, INC. (Now Allergan.)
05.2010 - 07.2011

Lead Drug Safety Scientist

BRISTOL-MYERS SQUIBB COMPANY
05.2007 - 05.2010

Drug Safety Specialist (Contract)

SCHERING-PLOUGH CORPORATION (Now Merck & Co., Inc)
11.2006 - 05.2007

Drug Safety Associate

COVANCE
08.2005 - 11.2006

Master of Business Administration -

RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY

Doctor of Pharmacy -

RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY

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