Harley Carr
Napa
Summary
Dynamic operations leader driving cost efficiencies and client satisfaction in luxury event production. Achieved significant improvements in labor optimization and timely event delivery by implementing strategic staffing models and enhancing operational frameworks across multiple venues.
Overview
21
21
years of professional experience
Work History
Director, Event Production
Five Star Audiovisual
02.2026 - Current
- Oversaw operational performance for luxury resort venue, managing staffing strategy, financial outcomes, and event delivery
- Synchronize staffing, logistics, and client needs across concurrent events to deliver on time and within budget
- Led escalation for complex client and operational challenges, ensuring timely resolution and client satisfaction
- Optimize labor spend through forecasting, schedule design, and real-time staffing adjustments
- Shift workforce capacity across locations to reduce overtime and improve utilization
- Coordinate regionally to share personnel and resources, lowering reliance on external staffing
- Contribute to annual budget planning, identifying efficiencies across labor, logistics, and subrentals
- Redesigned workspace layout and inventory flow, enhancing execution speed for event setups
Area Manager
AVMS & Pinnacle LIVE
04.2024 - 12.2025
- Directed operations across multiple venues in Napa and San Francisco, spanning staffing, financials, logistics, and client services
- Managed labor spend and operational costs through effective forecasting, strategic scheduling, and resource planning
- Architected workforce models to align staffing levels with fluctuating event demand
- Led launch of new venues (Stanly Ranch, Embassy Suites), creating operational frameworks and financial structures to support success
- Coordinated complex, multi-event programs by uniting cross-functional teams across sales, logistics, and venue leadership
- Drove cost efficiencies across labor, rentals, and operations using data-informed decision-making
- Established labor-sharing practices across venues to increase flexibility and reduce external dependencies
- Developed onboarding and training programs to accelerate ramp time and improve consistency
- Facilitated the implementation of new policies and operational standards across multiple locations
- Oversaw recruitment, performance management, and employee development in partnership with HR
- Functioned as senior client contact for high-priority events and accounts
- Refined processes across locations, strengthening efficiency, communication, and execution quality
Assistant Front Office Manager
Las Alcobas Napa Valley
02.2019 - 10.2019
- Coordinated staffing schedules and tracked payroll to meet labor targets and optimize resource allocation
- Facilitated cross-department training to enhance service delivery and improve team readiness
- Addressed guest escalations, ensuring consistent high-end service standards
- Maintained compliance with operational, safety, and brand requirements
- Generated reports to inform staffing decisions and prioritize VIP service
Concierge / Front Office Supervisor
Carneros Resort & Spa
07.2007 - 02.2019
- Facilitated guest experiences and vendor partnerships for high-end service delivery
- Supervised front office operations during peak demand periods
- Handled complex guest logistics and special requests in a fast-paced environment
Reservationist / Private Dining Assistant
The French Laundry
01.2005 - 07.2007
- Managed high-volume reservations, consistently delivering exceptional service and enhancing guest satisfaction
- Partnered with teams to plan and execute memorable VIP and group dining experiences, elevating guest engagement
- Coordinated private dining logistics, managing contracts, scheduling, and guest communication to ensure seamless events
Skills
- Program Execution
- Workforce Planning
- Budget management
- Resource Forecasting
- Multi-Site Operations
- Process Improvement
- Budget Control
- Cross-Functional Leadership
- Client Management
- Change Leadership
- Microsoft Office Suite
- Vendor Relations
- Negotiation Techniques
- Crisis Management
Tools And Training
- HubSpot
- PipeDrive
- IntelEvent
- ADP Workforce Management
- Paycom
- Microsoft Office Suite
- FORBES Training
- American Express Fine Hotels & Resorts
- Catalyst Sales Training
- Ninjio Certifications
Core Expertise
- Workforce Planning
- Labor Optimization
- Budget Control
- Program Execution
- Multi-Site Operations
- Resource Forecasting
- Process Improvement
- Cross-Functional Leadership
- Client Management
- Change Leadership
Timeline
Director, Event Production
Five Star Audiovisual
02.2026 - Current
Area Manager
AVMS & Pinnacle LIVE
04.2024 - 12.2025
Assistant Front Office Manager
Las Alcobas Napa Valley
02.2019 - 10.2019
Concierge / Front Office Supervisor
Carneros Resort & Spa
07.2007 - 02.2019
Reservationist / Private Dining Assistant
The French Laundry
01.2005 - 07.2007