Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Harley Charlebois

Charlotte,NC

Summary

Adaptive, detail-driven and highly dedicated wielder of the English language. 5+ years of hands-on experience providing compelling, error-free content through the utilization of polished storytelling and a honed understanding of communication theory. Results-oriented Copy Manager and SEO Specialist. Credible history of composing, editing, and optimizing short and long form copy designed to drive leads, conversion rate, and an active readership. Dynamic Branding and Digital Media Manager with proven success designing, formulating, and delivering effective media plans and marketing content to steer customer experience and promote brand affinity.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Brand Identity Designer

Ways to Wander
03.2025 - Current
  • Lead development of brand identity that pleases all stakeholders and appeals to target audience
  • Conducted research and analysis to determine brand positioning and messaging
  • Develop website for blog hosting that aligns with brand identity and implements effective SEO strategies
  • Conduct market research to identify opportunities and create comprehensive marketing plans with engaging copy and visual collateral
  • Identify target audience and conducted primary and secondary research to evaluate their needs, characteristics, behavior, and media habits to allow for successful strategic planning
  • Use various market research tools and techniques to gather and analyze data to uncover insights and identify key opportunities for growth

Social Media Marketing Specialist

Proforma PromoGraphix
09.2024 - Current
  • Lead implementation of CRM program and other new software tools to streamline workflows across multiple departments
  • Build digital presence on four platforms to improve brand impression and affinity; this project is set to launch in July 2025
  • Manage and optimize paid advertising campaigns across multiple channels, including search and social
  • Design comprehensive, high impact digital marketing strategy and media plan to drive sales and enhance brand visibility and image via innovative brand messaging, targeted social campaigns, and paid search
  • Build, launch, and maintain comprehensive paid search plan including, but not limited to, pacing of provided budget, making data-driven adjustments and analyzing established KPIs to measure campaign effectiveness
  • Conduct competitor analysis and analyze market trends and consumer behavior to inform data-driven marketing decisions and identify opportunities for growth
  • Enhance customer engagement and increase lead generation utilizing email campaigns and newsletters
  • Implement customer segmentation strategies, tailoring communications for increased relevance and impact

Copy Manager

Polynesian Cultural Center
01.2022 - Current
  • Lead 360° campaigns stretching multiple mediums including, but not limited to, weekly sales campaigns, lead generators and blogs
  • Develop, review, and optimize copy for five weekly sales campaigns leading to a 27% increase in profit in 2022 and a 41% increase in 2023 and reaching an average impression rate of 143,820 weekly and CTR of 2.63% per impression
  • Supervise accurate and timely publication of blogs and four independent newsletters
  • Develop comprehensive SEO performance strategy that aligns with business objectives, focused on website and blog optimization
  • Lead conceptualization and production of brand identity and V.1 copy assets for the Taste Polynesia brand featured across websites, social media platforms, and a series of blogs reaching thousands (2023)
  • Implement customer segmentation strategies, tailoring communications for increased relevance and impact of email campaigns
  • Present guest lectures at BYU-Hawaii pertaining to blog standards and SEO best practices
  • Create scripts for promotional videos and audio advertisements
  • Collaborated with cross-functional teams to develop and implement market research strategies
  • Generate training manuals and videos for all employees and establish performance goals for copy team employees and provide feedback on methods for reaching those milestones

Education

Bachelor of Arts in Communication Public Relations -

Illinois State University

Skills

  • Research and Analysis
  • SEO and Analytics
  • Media Planning and Strategy
  • Digital marketing
  • Project Management
  • WordPress
  • Campaign and Content Development
  • CRM: ESP (ASI's CRM) SEMrush, Salesforce, HubSpot

Certification

  • American Marketing Association Professional Certified Marketer (PCM) - American Marketing Association.
  • Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute.
  • Google Analytics Certification (GA4)

Timeline

Brand Identity Designer

Ways to Wander
03.2025 - Current

Social Media Marketing Specialist

Proforma PromoGraphix
09.2024 - Current

Copy Manager

Polynesian Cultural Center
01.2022 - Current

Bachelor of Arts in Communication Public Relations -

Illinois State University

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