Harmony Booker
Riverview
Summary
Dynamic Product Marketing Strategist with expertise in go-to-market strategy and campaign tracking, driving impactful digital marketing initiatives and brand positioning.
Overview
19
19
years of professional experience
Work History
Product Marketing Strategist
IMG Academy
Bradenton
05.2024 - Current
- Developed and executed go-to-market strategies for product bundling across multiple channels.
- Collaborated with cross-functional teams to align efforts on new programming launches.
- Conducted market research and competitive analysis to identify industry trends and customer needs.
- Created key messaging and positioning tailored for various customer segments.
- Produced high-quality marketing materials in collaboration with content team.
- Tracked and analyzed campaign performance metrics to inform strategic decisions.
- Recommended data-driven improvements to optimize marketing campaign effectiveness.
Senior Marketing Manager
SFMB Management LLC
St. Petersburg
05.2023 - 09.2023
- Developed and implemented comprehensive marketing plans to boost brand awareness and drive sales.
- Managed creative development, media planning, and execution of marketing campaigns.
- Conducted market research to discover industry trends and opportunities.
- Oversaw company's social media presence and digital marketing initiatives.
- Administered budgets for all marketing initiatives, ensuring optimal allocation.
- Collaborated with sales teams to devise effective promotions and campaigns.
- Worked with cross-functional teams to maintain consistent messaging across channels.
- Analyzed marketing campaign results, adjusting strategies for improved outcomes.
National Field Marketing Director
Go Local Promotions
Tampa
01.2022 - 01.2023
- Directed activation of nationwide field teams to maximize operational efficiency.
- Developed regional and national campaigns to enhance brand visibility.
- Coordinated promotional events to boost community engagement and increase foot traffic.
- Managed inventory and budget across all markets to ensure fiscal responsibility.
- Liaised between market managers and clients to facilitate communication.
- Collaborated with sales teams to align marketing strategies with business objectives.
- Partnered with vendors to achieve sampling goals and elevate brand awareness.
Channel Development Manager
Monster Energy
Tampa
11.2020 - 09.2021
- Cultivated relationships with national call points to enhance collaboration.
- Developed and monitored activations to boost regional sales and volume growth.
- Collaborated with commercialization teams to align priorities across targeted chains.
- Trained and supported local field sales team for improved performance.
Marketing Manager
Monster Energy
Tampa
08.2006 - 09.2020
- Produced Collegiate Program, overseeing placement and training for all collegiate representatives.
- Managed yearly budget, ensuring effective fund allocation.
- Coordinated collegiate events, including NCAA Football, Basketball, and Spring Break destinations.
- Collaborated with promotional and sales teams to enhance brand awareness in target markets.
- Established Collegiate Coordinator role, hiring, training, and mentoring coordinators.
- Maintained robust relationships with multiple distributors.
- Negotiated annual contracts to secure favorable terms.
Education
BBA - Marketing
University of Central Florida
Orlando, FL12-2002
Skills
- Marketing analytics
- Go-to-market strategy
- Market research
- Brand positioning
- Campaign tracking
- Digital marketing
- Cross-functional collaboration
- Google analytics
- Product launches
- Brand strategy
- Staff management
- Competitor analysis
Timeline
Product Marketing Strategist
IMG Academy
05.2024 - Current
Senior Marketing Manager
SFMB Management LLC
05.2023 - 09.2023
National Field Marketing Director
Go Local Promotions
01.2022 - 01.2023
Channel Development Manager
Monster Energy
11.2020 - 09.2021
Marketing Manager
Monster Energy
08.2006 - 09.2020
BBA - Marketing
University of Central Florida