Harmony Dixon

Pretty Weird Emails is an ongoing email series dedicated to crafting standout subject lines and writing marketing emails that are genuinely worth reading. The accompanying Pretty Weird Emails website serves as a creative copy showcase, offering a humorous twist on traditional sales pages, resulting in overwhelmingly positive reader responses.

• Created every aspect of this project, from idea conception to graphic/web design, creative copywriting, technical setup, and marketing.
• Reaped impressive average open rate of 70.89% and solid average click-through rate of 2.69%.

Writing Feral was a humor campaign that ingeniously sold the concept of authenticity through imaginative storytelling.

• Achieved remarkable results with average open rate of 78.85% and average click-through rate of 7.83%.
• Created content framework, wrote humorous copy, customized newsletter, implemented ConvertKit sequence and automation, designed graphics, and setup referral system in SparkLoop.

• Collaborated with tech startup to write their website and marketing copy in preparation for Kickstarter launch
• Wrote website copy for boutique fitness facility to promote their classes and unique mission
• Created and edited promotional emails for companies in fitness and nutrition industry
• Copyedited, proofread, line edited, and ghostwritten fantasy fiction novels for indie authors
• Published articles on Typeshare and Medium on entrepreneurship, creativity, personal growth, email marketing, and writing craft.

Managed a small team in a satellite office for a Scottish energy hardware company. Multi-tasked as part of an all-hands-on-deck style team, doing the following:

• Human resources: Wrote job descriptions, worked with recruiters, facilitated interviews and employee onboarding. Coordinated company benefits and managed payroll.
• Oversaw product inventory, shipping, receiving, and returns.
• Motivated staff to meet stakeholder and overseas management expectations for revenue and sales
• Managed company financials, accounts payable, receivables, collections, and banking relationships
• Communicated and collaborated with our parent company and distributors to increase product sales, revenue, and marketing opportunities