Summary
Overview
Work History
Education
Skills
Timeline
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Harmony H. Booker

Harmony H. Booker

Tampa, St. Petersburg, Clearwater,FL

Summary

Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.

Overview

18
18
years of professional experience

Work History

National Marketing Field Team Director

Go Local
Nationwide
01.2022 - 01.2023
  • Managed the direction of nationwide field teams and simultaneous daily events
  • Accountable for inventory and multimillion dollar budget for all markets
  • Collaborated with vendors to advance sampling objectives, brand awareness, and overall brand goals
  • Created nationwide, regional, and local campaigns to increase aided recall and new user growth
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Conducted market analysis and research to identify trends and opportunities.

Channel Development Manager

Monster Energy
Tampa, FL
10.2020 - 09.2021
  • Built and maintained relationships with national call points (CRM)
  • Created, negotiated, and tracked activations to drive regional sales and volume growth
  • Coached and trained MEC Field Teams to ensure market level execution and best practices
  • Partnered with MEC BU teams to guarantee proper communication of priorities across targeted chains

East Coast Marketing Manager

Monster Energy
Orlando, FL
09.2006 - 10.2020
  • Collegiate
  • Produced the Collegiate Program
  • Responsible for the placement and training of all east coast collegiate representatives
  • Accountable for yearly budget and allocation of funds
  • Coordinated and executed collegiate special events, i.e
  • NCAA Football, Basketball, Spring Break Destinations
  • Negotiated all event sponsorships
  • Worked closely with local promotional and sales teams to confirm proper brand awareness and product knowledge training with target market
  • Created Collegiate Coordinator position: hired, trained, and mentored
  • Built and maintained strong relationships with distributors
  • Utilized market trends and target audience statistics to effectively and appropriately market products.

Vehicle Team Lead

Glaceau Smartwater
Orlando, FL
04.2006 - 08.2006
  • Negotiated sponsorship contracts
  • Coordinated and executed all special events
  • Cultivated relationships with retail chains to coordinate sales expectations and product placement
  • Monitored Inventory

Market Manager

Tiger Beer
Orlando, FL
09.2005 - 03.2006
  • Increased on premise sales 10%
  • Allocated budget to obtain maximum exposure of brand
  • Worked closely with distributor to ensure sales increased steadily
  • Coordinated and executed weekly on and off premise events
  • Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
  • Networked in market to build partnerships and connections with prospects.

Market Manager

RedPeg Marketing
Orlando, FL
05.2005 - 09.2005
  • Bacardi USA/Asti Spumante)
  • Negotiated contracts with top-tier clubs/bars
  • Liaison between liquor distributor and client
  • Implemented flawless on and off premise events

Education

BBA - Marketing

University of Central Florida
05.2001 -

Skills

MS Office, Googleundefined

Timeline

National Marketing Field Team Director

Go Local
01.2022 - 01.2023

Channel Development Manager

Monster Energy
10.2020 - 09.2021

East Coast Marketing Manager

Monster Energy
09.2006 - 10.2020

Vehicle Team Lead

Glaceau Smartwater
04.2006 - 08.2006

Market Manager

Tiger Beer
09.2005 - 03.2006

Market Manager

RedPeg Marketing
05.2005 - 09.2005

BBA - Marketing

University of Central Florida
05.2001 -

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Harmony H. Booker