Harold Rials
Chicago,IL
Summary
Dynamic UI/UX Designer with a proven track record at YETI Coolers, driving a 270% increase in daily filter sessions. Expert in Figma and design system architecture, I excel in stakeholder collaboration and creative problem solving, delivering impactful digital experiences that align with business objectives and enhance user engagement.
Overview
5
5
years of professional experience
1
1
Certification
Work History
UI UX Designer
YETI Coolers
Austin, Texas
03.2024 - Current
- Led UX design and analysis for Exposed Filters, contributing to a 270% increase in daily filter sessions, and a 7.6% boost in event count per user after launch.
- Delivered high-impact UX for critical site features, and SEO-focused landing pages.
- Supported strategy for global navigation and quick links, helping validate interaction across 27% of site traffic, and driving informed decisions through GA4 data.
- Collaborated with analytics and merchandising teams to uncover behavioral insights—e.g., desktop users converting at nearly 2x the mobile rate when filtering—informing future UX strategy.
- Audited visual design guidelines to identify spacing inconsistencies, and proposed systemized updates to improve design consistency.
- Partnered cross-functionally to improve the design-to-development handoff, reducing friction, and increasing build accuracy through Figma clean-up and direct engineer collaboration.
- Contributed to internal design systems and shared best practices, enhancing design ops efficiency for the broader team.
UI UX Designer & Graphic Designer
Freelance
06.2021 - Current
- Collaborated with brands like Marriott, Texas Parks & Wildlife, Gilley's Dallas, and the Austin Film Festival to create custom digital experiences tailored to diverse audiences.
- Partnered with agencies and local businesses to execute over 25 solo and collaborative design projects, with a strong focus on workflow automation, visual identity, and UI systems.
Account Manager / UI UX Designer
The Social Robin
Dallas, Texas
09.2020 - 12.2023
- Managed accounts and projects to ensure deadlines were met and projects were executed according to account and project scope.
- Designed responsive UI & UX in collaboration with external development / marketing teams, & managed implementation of components.
- Designed the full property page interface for The Ritz-Carlton, Dallas, aligning with global brand standards while increasing page conversion by 18%.
- Facilitated UX strategy sessions with stakeholders, identifying workflow pain points and aligning digital experiences with business objectives.
Product Design - Contract
PHP Agency Inc.
Dallas, Texas
06.2020 - 10.2020
- Designed internal products for teams spanning across People Operations, Field Leaders, and Communications.
- Designed branded digital assets and promotional materials used in daily communications and internal campaigns across a 500+ person org.
- Worked cross-functionally with product managers and engineers to define requirements, prioritize roadmaps, and improve feature clarity across releases.
Education
Bachelor of Arts - Visual Communication Design
Southern Illinois University
12-2019
Skills
- UI/UX design
- Figma proficiency
- Design system architecture
- Visual design standards
- Creative problem solving
- Effective communication
- Prototyping
- Graphic design
- Stakeholder collaboration
- Project management
Affiliations
- USTFCCCA Academic Honors
- Rep for the University Student-Athlete Advisory Committee (SAAC)
- Dallas Society of Visual Communication (DSVC)
- North Texas Master Naturalist (NTMN)
Websites
Certification
- Google UX Design Certificate, 06/01/21
- DesignLab Advanced Figma Course, 06/01/21
Timeline
UI UX Designer
YETI Coolers
03.2024 - Current
UI UX Designer & Graphic Designer
Freelance
06.2021 - Current
Account Manager / UI UX Designer
The Social Robin
09.2020 - 12.2023
Product Design - Contract
PHP Agency Inc.
06.2020 - 10.2020
Bachelor of Arts - Visual Communication Design
Southern Illinois University