Haroon A. Khan
Jersey City,NJ
Summary
Versatile Digital Marketing Specialist with proven track record of managing and successfully delivering on 300+ campaigns. Demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Expert in both aspects of marketing analytical and creative. Impactful and successful manager proficient in building teams and motivating personnel to new levels of performance.
Overview
5
5
years of professional experience
Work History
Paid Search Manager
Haymarket Media Group
New York, United States
03.2021 - Current
- Launched and managed 100+ global campaigns across multiple PPC platforms with optimizations leading in an average of 6% increase in conversion rates
- Devised budget allocation plans for platforms (Google Ads/Search 360, Meta Ads, Bing/Microsoft Ads, Apple Search Ads,Snapchat, Instagram, Yahoo, LinkedIn) with an average budget of $800,000 per campaign
- Orchestrated KPI analysis per campaign/client through evaluation of metrics like ROAS, Conversion Rate, CTR through thorough audits
- Developed, presented and managed monthly performance reports for 50+ campaigns at a time
- Investigated traffic and QA for optimizations and validity assurance
- Managed processing of 250+ Google Analytics and Google Tag manager properties, from developing tracking plan and properties to daily metrics monitoring
- Optimized SEM to enrich quality of engagements and
traffic. - Implemented A/B tests pre-launch of campaigns to ensure
optimal messaging
Paid Social Media Specialist
ChronoLux Co.
Jersey City, United States
03.2019 - 03.2021
- Managed PPC direct response campaigns in Google Ads, Search Ads 360, Meta Ads, Instagram, Bing Ads, Apple Search Ads, for 200+ plus products.
- Analyzed campaign performance based on Google Analytics data leading to data-driven optimizations.
- Executed in-depth keyword research to run optimizations
- Collaborated with development teams to conduct tracking plan audit for Google Tag Manager
- Conducted analysis of campaign type, budget and KPIs to implement optimal bidding strategies
- Crafted compelling and high-converting ad copies, A/B testing variations to determine the most effective messaging and design.
- Implemented ad extensions and structured snippets to enhance ad visibility and user engagement.
- Developed and presented customized reports based on key performance metrics to showcase improvements and takeaways.
Account Manager (Part-Time)
Roundabout Marketing Agency
Jersey City, United States
10.2021 - 03.2022
- Developed key customer relationships to increase sales at 15+ promotional events
- Presented products and services to prospective and existing customers to meet client needs.
- Generated leads and pursued appointment opportunities
to convert prospects into new customers. - Maximized outreach by implementing marketing
strategies to grow customer base.
Education
BBA - Marketing
Rutgers, The State University of New Jersey
Newark, NJ09-2024
Certification - Digital Marketing
Hubspot Academy
03.2022
Skills
- KPIs Identification and Delivery
- SEO and SEM Strategies
- A/B and Multivariate Testing
- Google Suite, Meta, Bing, Instagram, Snapchat, LinkedIn, Yahoo Ads, Apple Search Ads
- Google Analytics Expertise
- MS Office Proficient
- Landing Page Audit
- Data Driven Optimizations
- SQL Proficiency
Timeline
Account Manager (Part-Time)
Roundabout Marketing Agency
10.2021 - 03.2022
Paid Search Manager
Haymarket Media Group
03.2021 - Current
Paid Social Media Specialist
ChronoLux Co.
03.2019 - 03.2021
BBA - Marketing
Rutgers, The State University of New Jersey
Certification - Digital Marketing
Hubspot Academy
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