Hi, I’m
Harpreet Broca
Boyds,MD
Summary
High-performing Automotive Sr. Sales Manager with 22-year background.
- Dealership often performed in the top 5 Mazda Dealerships in the District and always in the top Tier of Customer Satisfaction Index.
- Effectively developed and maintained a 20%-25% of total new car sales lease portfolio.
- Always maintained at least 20% over "Mazda Manufacturer Market Share Expected Required Sales".
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
34
years of professional experience
Work History
Rosenthal Gaithersburg MazdaGaithersburg, MD
Automotive Sr. Sales Manager
07.2017 - Current
Job overview
- Promoted new and used vehicle sales to exceed dealership volume, gross profit and customer expectations.
- Recruited, hired, trained and managed sales team to set, achieve and exceed sales goals while controlling expenses and exceeding profit and CSI objectives.
- Coached individual team members on daily basis to maximize unit volume, gross profit and earnings potential.
- Versed in Reynolds and Reynolds, DealerSocket, Revenue Radar, DealerTrack and other resources to drive new car sales.
- Ordered and maintained suitable inventory of new and pre-owned vehicles to achieve volume and gross profit objectives.
- Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
- Leveraged eLeads, CDK, DealerTrack, CUDL, AutoTrader, TrueCar, vAuto, KBB and other resources to drive new and used car sales.
- Liaised with vehicle sales representatives to review sales versus objectives, needs and growth opportunities and resolve customer complaints.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Built relationships with customers and community to establish long-term business growth.
- Implemented systems and procedures to increase sales.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Organized promotional events and interacted with community to increase sales volume.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Promoted new and used vehicle sales to exceed dealership volume, gross profit and customer expectations
- Leveraged eLeads, CDK, DealerTrack, CUDL, AutoTrader, TrueCar, vAuto, KBB and other resources to drive new and used car sales
- Coached individual team members on daily basis to maximize unit volume, gross profit and earnings potential
- Ordered and maintained suitable inventory of new and pre-owned vehicles to achieve volume and gross profit objectives
Rosenthal AcuraGaithersburg, MD
Sales Manager
04.2014 - 06.2017
Job overview
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Met with clients, delivering presentations and educating on product and service features and offerings.
- Established and cultivated solid business relationships with new or existing customers.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Evaluated performance against goals and implemented appropriate development plans.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training
Rosenthal AcuraGaithersburg, MD
Internet Sales Manager
11.2005 - 06.2014
Job overview
- Negotiated vehicle prices and secured financing for customers.
- Displayed comprehensive knowledge of vehicle operations and brand features.
- Completed registration paperwork and sales documentation.
- Responded to customer inquiries via telephone and email.
Rosenthal/Victory NissanGaithersburg, MD
Business/Sales Manager
07.2001 - 10.2005
Job overview
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Developed and implemented comprehensive salesperson training program.
Mid Atlantic Federal Credit UnionGermantown, MD
Branch Manager
04.2000 - 06.2001
Job overview
- Assessed employee performance and developed improvement plans.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
- Engaged employees in business processes with positive motivational techniques.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Maintained friendly and professional customer interactions.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
MCT Federal Credit UnionRockville, MD
Branch/Operations Manager
01.1996 - 03.2000
Job overview
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Assessed employee performance and developed improvement plans.
- Maintained friendly and professional customer interactions.
- Trained employees on proper procedures and strategies to improve productivity.
- Set up and supervised cash shipments.
- Completed daily Bank Secrecy Act reports.
- Increased client and supplier satisfaction by solving complex issues with efficient resolutions.
- Implemented new organizational strategies to strengthen filing systems for billing, receiving and delivery reports to optimize processes.
- Maintained branch files for major accounts, investments and employees.
- Complied with regulatory guidelines and requirements.
- Implemented service improvements to enhance sales cycle.
- Engaged employees in business processes with positive motivational techniques.
- Launched new training program to boost employee skills and staff retention rate.
- Reduced process bottlenecks by training and coaching employees on practices, procedures, and performance strategies.
MCT Federal Credit UnionGaithersburg, MD
Loan Processor
02.1994 - 12.1995
Job overview
- Prepared documents for underwriting by verifying client income, credit reports, and other information.
- Set up and completed loan submission packages.
- Reviewed loan files for completeness, identified missing documentation, and generated condition lists for applicants.
- Provided quick turnaround times to maintain fast-past schedule.
- Processed loans within various departments to achieve timely, accurate, and fair proceedings.
- Coordinated closing process with attorneys, title companies, and government clerks.
- Handled any conditions sent from underwriting departments.
- Worked with customers in person and via telephone to answer questions, process transactions, and resolve issues.
- Assisted loan officers with origination and closing processes to fastrack procedures and promote teamwork.
- Developed and maintained relationships with customers and loan officers to establish smooth loan process.
- Utilized loan origination software to process and track loan applications.
- Facilitated communication with loan applicants, underwriters and loan officers to optimize process and maintain updated information.
MCT Federal Credit UnionRockville, MD
Head Vault Teller
03.1990 - 02.1994
Job overview
- Balanced staff and vault at end of day and secured monies in accordance with established procedures.
- Trained new tellers in processes and procedures for financial institution, answering questions and providing guidance.
- Notified manager of equipment malfunctions and dispatched service to enhance security and reduce downtime.
- Complied with security and internal control procedures and policies and conducted mandatory trainings to educate staff on new and existing processes.
- Maintained up-to-date and comprehensive knowledge on robbery procedures to employ strategies to deter robbers and further improve branch security.
- Greeted and welcomed customers with courteous and professional approach to drive prompt, accurate and efficient transactions.
- Investigated staff out-of-balance conditions and instituted corrective procedures.
- Properly processed deposits, withdrawals and payments for average of 200 customers daily.
- Assigned and distributed workflow to support efficient and effective front line operations.
- Answered customer questions and explained policies and procedures to solve problems and assist with complex transactions.
- Reconciled branch reports and general ledger accounts to identify unusual transactions, fraud and accounting errors.
- Complied with internal controls and federal regulations by implementing safety methods.
Education
DAV PG College, Dehradun, UK, India
Bachelor of Arts from English, Economics
06.1987
Skills
- Management of Sales Team including Salespeople, Financial Services Advisors, Business Development center staff and receptionist
- Responsible for recruitment in all areas
- Management of new car inventory including pre-owned
- Management of inventory turn for maximum floorplan layout, sales demands, manufacturer availability, sales reporting and manufacturer allocation process
- Logistic responsibilities including tracking rail and truck transportation, dealer trades, new vehicle preparation, aged inventory management and transportation damage and repair
- Department Budget analysis and Accounting Management including managing pay plans, commissioned personnel, salaried personnel and hourly compensation personnel
- Manufacturer floorplan assistance, advertising assistance, incentive management and departmental expense management
- Versed in management of advertising budget and developing monthly advertising messages based on inventory and availability
- Negotiated all internet, radio, TV, print and other media contracts with local and regional advertising agencies
- Proficient in monitoring all Ad Association marketing, regional and national manufacturer advertising in order to maximize dealer advertising expenditures
- Adhered to all manufacturer requirements
- Interdepartmental liaison between all departments including pre-owned vehicles, accounting and service and collision center
- Customer satisfaction management
Timeline
Automotive Sr. Sales Manager
Rosenthal Gaithersburg Mazda
07.2017 - Current
Sales Manager
Rosenthal Acura
04.2014 - 06.2017
Internet Sales Manager
Rosenthal Acura
11.2005 - 06.2014
Business/Sales Manager
Rosenthal/Victory Nissan
07.2001 - 10.2005
Branch Manager
Mid Atlantic Federal Credit Union
04.2000 - 06.2001
Branch/Operations Manager
MCT Federal Credit Union
01.1996 - 03.2000
Loan Processor
MCT Federal Credit Union
02.1994 - 12.1995
Head Vault Teller
MCT Federal Credit Union
03.1990 - 02.1994
DAV PG College
Bachelor of Arts from English, Economics
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