Harpreet Gill
Summary
Performance and customer-driven sales professional with proven success in exceeding both personal and professional goals while positively impacting others. Engaging communicator and strong problem solver focused on yielding results through collaboration with cross-functional teams to achieve organizational vision and goals.
Overview
9
9
years of professional experience
Work History
Brand Partnerships Manager – Enterprise Key Accounts, Media and Entertainment
TIKTOK
08.2020 - Current
- Promoted to direct Parks, Experiences, and Products (DPEP) on Disney Leadership Counsel, a TikTok Global Key Account, overseeing 2 Associate Brand Partnership Managers and increasing annual revenue 1300% in 2023 to $7M
- Headed commerce and travel product and media solutions, designed test strategies, formulated playbooks and fostered relationships across DPEP, including pioneering the RFP response and presentation for 2022 and 2023's annual Digital Days Conference and securing invitations to present in Orlando
- Expanded Disney+ Global performance into LATAM, and secured $11.7M in H2 2023, by working with Solution Engineers and Product Leads to customize a commerce product for streaming, resulting in a 142% YoY increase in spend and the creation of ‘Entertainment Video Shopping Ads' to drive performance
- Outperformed 2021 revenue goals by 1800% through unlocking and launching Discovery, Inc
- As a Top 5 East Coast account, amplifying revenue to $19M in North America and expanding across LATAM, APAC, and EMEA
- Cultivated relationships, managed contracts, and developed growth strategies across brands including A&E Networks, Simon & Schuster, Penguin Random House, Sea World, and Sirius XM, driving 30% of the team's 2020 revenue
- Recognized with Media & Entertainment Vertical Quarterly Award for Creative Deal in Q2 2022, selected twice by Sales Leadership for best-in-class Strategic Account Plan and enhanced team performance by developing M&E's first QBRs, Half Year Reviews, and Executive presentations.
Senior Customer Success Manager
INTEGRAL AD SCIENCE
06.2018 - 05.2020
- Drove a 95% retention rate on $6M revenue stream associated with the company's top 10 global clients, serving as the primary point of contact, including deal closing, and final billing
- Boosted sales with $660K of new business through market analysis and uncovering new partnership opportunities across publisher, agency, and CTV/OTT offerings, optimizing total yield from IAS's full product suite of ad tech measurement solutions to reduce fraud rates, enhancing viewability and improve brand suitability across digital campaigns and sites
- Acquired and retained international client portfolio by successfully casting vision and guiding brands to actualize goals through consultative selling and promoting win-win solutions
- Scaled platform usage by partnering with engineering and product teams to identify trends, leverage tech stack, and use software methodologies to create growth and long-term profitability strategies.
Senior Digital Account Manager
VIACOMCBS, BET NETWORKS
08.2015 - 06.2018
- Launched social strategy and regained Coca-Cola's $1M digital commitment, offsetting loss of upfront business
- Collaborated with Brand Strategy and Audience Development teams, diversifying digital sponsorship packages based on anticipated market challenges
- Grew 2018 BETX digital revenue by 25% by leading ideation and pricing across digital platforms
- Spearheaded digital strategy and cross-platform RFP responses for upfronts, tentpoles, and 12 linear AE's
- Supervised 2 direct reports and recruited 8 Digital Sales Planners, mobilizing teams to yield breakthrough results
- Key Accounts: AT&T, Coca-Cola, P&G, J&J, Unilever, FDA, Marriott, PepsiCo, Tracfone, Church & Dwight, and Macy's.
Digital Sales Planner
VIACOMCBS, BET NETWORKS
08.2015 - 02.2016
- Increased BET's rate card prices, transformed pricing strategy, and retained client base, lifting rates by 120% through product demonstrations
- Negotiated digital contracts alongside the legal department, billing alignment, campaign optimizations, and make-goods
- Contributed to creating BET.com's 2017 Webby Award-winning site re-launch, working with Ad Operations and design teams
- Promoted within 7 months from Junior Digital Sales Planner, securing advancement by surpassing yearly goals in 2 months.
Education
Bachelor of Arts (B.A.) - Advertising and Marketing
Fashion Institute of Technology
New York, NYSkills
Consultative Sales
Global Partnerships
Performance Driven Media
Team Management
Project Management
Quote Attainment
Timeline
Brand Partnerships Manager – Enterprise Key Accounts, Media and Entertainment
TIKTOK
08.2020 - Current
Senior Customer Success Manager
INTEGRAL AD SCIENCE
06.2018 - 05.2020
Senior Digital Account Manager
VIACOMCBS, BET NETWORKS
08.2015 - 06.2018
Digital Sales Planner
VIACOMCBS, BET NETWORKS
08.2015 - 02.2016
Bachelor of Arts (B.A.) - Advertising and Marketing
Fashion Institute of Technology
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