Harris McBride
Fort Lauderdale,FL
Summary
With a proven track record at Island Hospitality and over 20 years in the hospitality industry, I excel in driving key account growth and CRM proficiency. My strategic leadership in sales operations and training has significantly expanded market share, showcasing my ability to motivate teams and foster strong industry relationships. Leveraging competitive intelligence and sales enablement skills, I consistently surpass business targets.
Overview
6
6
years of professional experience
Work History
Area Director of Sales
Island Hospitality
West Palm Beach, FL
06.2023 - Current
- Performed ongoing analysis of pricing structures and customer feedback to optimize profitability.
- Hired and motivated high-performing sales team.
- Analyzed sales statistics to identify areas of improvement and implement corrective actions.
- Established and maintained relationships with key clients to ensure high levels of satisfaction and repeat business.
- Gained market share in new sales performance through aggressive team training.
- Implemented sales programs by developing field sales action plans.
- Created comprehensive reports detailing monthly sales activity, forecasting future needs and identifying areas for improvement.
- Reviewed weekly, monthly, quarterly financials for all assigned territories.
- Utilized various software and tools to streamline processes and optimize performance.
- Oversaw the recruitment, selection, and onboarding of new sales staff.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Developed and promoted weekly, monthly and quarterly sales objectives.
- Provided detailed sales reports and forecasts to executive management for strategic decision-making.
- Coached, developed and motivated team to achieve revenue goals.
Director of Sales and Marketing
Residence Inn Marriott
Fort Lauderdale, FL
01.2021 - 03.2021
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Directed and coordinated products, services and sales activities.
- Managed relationships with vendors to ensure quality services at competitive rates.
- Negotiated contracts with customers while protecting company interests.
- Analyzed market trends to identify new opportunities for growth.
- Analyzed customer data to identify trends, opportunities, and areas of improvement.
- Collaborated with leadership teams on product launches, strategy development.
- Pursued and generated revenue through outside sales and marketing efforts by relentlessly identifying, developing and targeting new business partnerships.
- Developed pricing models for various products and services according to market conditions.
- Advised executive team on industry best practices related to sales and marketing.
- Evaluated leads obtained through direct referrals, lead databases and cold calling.
- Planned and oversaw print advertising and social media and recommended product positioning strategy to attain long-term market share.
- Developed and implemented strategic sales plans to achieve corporate objectives.
- Identified new markets and developed strategies to capture them.
- Resolved customer complaints regarding sales and service.
Director of Sales
Courtyard by Marriott
Fort Lauderdale, FL
07.2019 - 03.2021
- Built relationships with customers and industry professionals to establish long-term business growth.
- Drafted creative marketing materials such as brochures, flyers and presentations.
- Reviewed competitors' activities in order to stay ahead of the competition in terms of pricing and promotions.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Oversaw the recruitment, selection, and onboarding of new sales staff.
- Managed a team of sales personnel to ensure performance goals were met or exceeded.
- Negotiated contracts with vendors and distributors to optimize supply chain processes.
- Provided regular training sessions for staff on sales techniques, product knowledge and customer service standards.
- Implemented sales training programs that are aligned with the company's goals and strategies.
- Created detailed reports on sales performance metrics and trends.
Education
Bachelor of Arts - Business
University of Phoenix
Tempe, AZ05-2007
Skills
- Key account growth
- CRM proficiency
- Sales training
- Shifting share
- Sales operations
- Competitive intelligence
- Revenue management and tools
- Sales presentations
- STR analysis
- Sales coaching
- Pipeline management
- Sales strategy development
- FOSSE/Marsha/Hilton OnQ/Lightspeed
References
References available upon request.
Timeline
Area Director of Sales
Island Hospitality
06.2023 - Current
Director of Sales and Marketing
Residence Inn Marriott
01.2021 - 03.2021
Director of Sales
Courtyard by Marriott
07.2019 - 03.2021
Bachelor of Arts - Business
University of Phoenix
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