Harrison Weinhold
New Orleans,LA
Summary
Results-driven, highly-motivated Growth Marketer with 10+ years of experience in designing and scaling successful and award-winning digital marketing strategies for high profile brands and clients. Proven expertise in paid media, data management, and delivering tangible value in leadership, strategy, and execution roles. Adept at thriving in client-facing or sales scenarios. High-achiever with moral character and integrity recognized for utilizing diverse marketing methods and tactics.
Overview
11
11
years of professional experience
Work History
Head of Growth
New Founding
04.2022 - Current
- Accelerated newsletter growth by 233%, reaching over 500,000 emails in 3 months
- Launched in-house agency, generating over $200,000 in advertising and marketing services
- Developed publisher affiliate network to connect top political news publishers with American businesses.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Digital Marketing Director
The Daily Caller
10.2019 - 03.2022
- Boosted paid subscriptions by 1,900% to over 50,000 in under 3 years
- Scaled profitable paid social ads from $0 to $60,000 monthly in under 6 months
- Expanded email list by 100% while maintaining 30-40% open rates to grow email revenue
- Achieved over 5x Return on Ad Spend.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
Founder and CMO
Capital Media Labs
01.2017 - 03.2022
- Ran all e-commerce marketing for Tyler, The Creator's GOLFWANG apparel company and his album launch for IGOR
- Ran all paid ads for Grant Cardone's 10X events and GrantCardone.com information products
- Ran all paid ads for former FOX News host Tucker Carlson's book launches
- Managed former NFL start Fred Smoot's media relations and marketing relationships
- Produced digital media content in collaboration with current and former NFL players for ProPlayerInsiders.com and the NFL Players Association.
Senior Digital Strategist
JacobsEye Marketing Agency
08.2018 - 09.2019
- Managed over $28 million in paid media, optimizing campaigns for the Air National Guard
- Generated 60,000+ highly qualified leads, exceeding goals by 100%
- Led digital media buying team and CRM onboarding for the Air Force
- Led 4-person cross-departmental staff to develop and execute all digital and social marketing initiatives.
- Conducted user interviews, user testing and analyzed existing applications analytics to determine gaps in features and usability.
Media Director
Salter Mitchell
01.2016 - 01.2017
- Developed paid media strategies for high-level clients such as DOD, and DOJ
- Managed paid media strategy, client relationships, and reporting.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Discussed marketing goals with clients to identify needs and articulate details to marketing team.
- Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
- Negotiated and purchased advertising space in trade magazines and journals on behalf of several large clients.
Marketing Communications Consultant & Media Buyer
Potomac Family Dining Group
01.2015 - 01.2016
- Directed traditional, social, and digital marketing for 67 restaurants across 4 states
- Managed Local Store Marketing for 67 restaurants with a team of 12
- Negotiated and bought radio, digital, and social advertising.
iHeartRadio | Integrated Marketing Specialist
01.2014 - 01.2015
- Developed integrated media programs utilizing on-air, digital/mobile, and on-site assets
- Collaborated with programming and promotions to create content-focused marketing initiatives
- Sold over $500,000 in advertising in one year
Marketing Director
Sport Science USA
01.2013 - 01.2014
- Increased online sales by 60% in one year
- Conceived and executed "Made in USA" PR and marketing campaign
- Achieved 100% increase in online sales year-over-year through various marketing efforts.
- Devised marketing plans using digital strategies, print advertising, and word-of-mouth tactics.
- Deployed well-coordinated campaigns, events, and public relations strategies to promote brand.
Radio Producer
CBS Sports Radio
01.2012 - 01.2014
- Facilitated communication between production staff and other departments to synchronize work.
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Coordinated with producers and on-air talent to create program content, new ideas, and segments.
- Developed production plans and organized resources to achieve prompt delivery of projects.
Education
Bachelor of Arts - English/Journalism
The University of Mary Washington
2012
Skills
- Performance Media Buying - Traditional and Digital
- Digital & Social Media Marketing
- SEO & SEM
- Paid Social & Programmatic
- Email Marketing
- Data Monetization
- Digital Strategy
- Growth Hacking
- Revenue Growth
- Key Performance Indicators (KPIs)
- Negotiating Contracts
Timeline
Head of Growth
New Founding
04.2022 - Current
Digital Marketing Director
The Daily Caller
10.2019 - 03.2022
Senior Digital Strategist
JacobsEye Marketing Agency
08.2018 - 09.2019
Founder and CMO
Capital Media Labs
01.2017 - 03.2022
Media Director
Salter Mitchell
01.2016 - 01.2017
Marketing Communications Consultant & Media Buyer
Potomac Family Dining Group
01.2015 - 01.2016
iHeartRadio | Integrated Marketing Specialist
01.2014 - 01.2015
Marketing Director
Sport Science USA
01.2013 - 01.2014
Radio Producer
CBS Sports Radio
01.2012 - 01.2014
Bachelor of Arts - English/Journalism
The University of Mary Washington
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